Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Guide to A9 A10 Algorithm Success

Amazon Sellers Guide to A9 A10 Algorithm Success

This article provides an in-depth analysis of Amazon's A9 algorithm, revealing key factors influencing product ranking, such as keyword relevance, conversion rate, and sales history. It also introduces updates from the A10 algorithm, highlighting the importance of organic sales, geographic ranking, and off-site traffic. By offering practical optimization strategies, this guide aims to help sellers improve their product ranking and achieve significant sales growth.

12/29/2025 Logistics Encyclopedia
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Guide to Building a Profitable Ecommerce Business

Guide to Building a Profitable Ecommerce Business

This article delves into the operational strategies for cross-border e-commerce independent websites, emphasizing the importance of content marketing, copywriting optimization, and off-site traffic generation. By providing valuable content, crafting unique brand stories, and reaching customers through multiple channels, sellers can transform their independent websites into revenue growth engines. Choosing a professional independent website building service provider can significantly accelerate the process and improve results.

12/30/2025 Logistics Industry Insights
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Amazon Seller United Furniture Closes Amid Crossborder Ecommerce Woes

Amazon Seller United Furniture Closes Amid Crossborder Ecommerce Woes

A US home goods giant collapsed, a European e-commerce company went bankrupt, and e-commerce platforms are laying off employees, signaling a winter for cross-border e-commerce. Survival requires refined operations, brand building, compliance, and active collaboration. The industry is undergoing a significant reshuffle, forcing companies to adapt to challenging market conditions and prioritize efficiency and strategic partnerships to weather the storm.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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Freight Forwarders Adopt Tech to Streamline Customs Clearance

Freight Forwarders Adopt Tech to Streamline Customs Clearance

Experienced freight forwarders share efficient customs clearance secrets, including electronic customs declaration, handling container repositioning, managing bank slips, and paying attention to container drop-off. This helps you quickly master core freight forwarding skills and improve work efficiency. Learn practical tips and strategies to streamline your processes and avoid common pitfalls in international shipping. Gain valuable insights to optimize your operations and ensure smooth and timely delivery of goods.

08/23/2025 Logistics Encyclopedia
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Egypt Shanghai Port Customs Key Tips for Freight Forwarders

Egypt Shanghai Port Customs Key Tips for Freight Forwarders

LS's profile shares practical freight forwarding experiences, including required documents for exporting to Egypt, issues with container drop-off and missing loading at Shanghai Port, customs inspection, fumigation requirements for solid wood pallets exported to the US, and bill of lading remarks for LCL shipments. The aim is to help freight forwarding professionals mitigate risks and improve efficiency by providing valuable insights and solutions to common challenges encountered in the industry.

08/22/2025 Logistics Encyclopedia
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Edmonton Airport Pioneers Robotic Falcon Drones for Bird Strike Prevention

Edmonton Airport Pioneers Robotic Falcon Drones for Bird Strike Prevention

Edmonton International Airport has become the first airport to introduce the Robird drone into daily operations to drive away birds and ensure aviation safety. This drone mimics the flight of a falcon, successfully scaring off other birds, and represents an efficient and environmentally friendly method of bird control. This innovative initiative marks a breakthrough in drone technology within the aviation industry, providing new insights for future airport management and development.

07/28/2025 Logistics
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Search Ends for Missing Fisherman After Washington Coast Capsizing

Search Ends for Missing Fisherman After Washington Coast Capsizing

A fishing boat capsized off the coast of Washington State, USA. The captain is missing, while three crew members were rescued. The Coast Guard and other agencies launched a search and rescue operation, which was later suspended due to challenging underwater conditions. A commercial salvage company has become involved. The cause of the accident is under investigation. The local fishing community has started a fundraising campaign for the missing captain's family.

12/30/2025 Logistics
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Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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