Tongtuo Founders Pledge Aims to Address Ecommerce Compensation Crisis
Cross-border e-commerce giant Tomtop Technology is mired in a performance-based agreement, with huge compensation payments unresolved. The founder signed a commitment letter, attempting to repay debts through equity transfer. This article delves into Tomtop's predicament, the risks and opportunities of cross-border e-commerce M&A, and prospects for Tomtop's future development. It calls on companies to face problems squarely, respond proactively, and ultimately find their own way out of similar situations. The case highlights the importance of due diligence and realistic performance targets in cross-border e-commerce acquisitions.
