Ebay Launches Data Analytics Tools for Seller Growth

Ebay Launches Data Analytics Tools for Seller Growth

This article provides an in-depth analysis of various analytics tools available to eBay sellers, including Seller Hub, Title Builder, eBay Shipping Calculator, eBay Fee Calculator, Terapeak, and Algopix. It aims to help sellers leverage data analysis to improve store operational efficiency and sales performance, ultimately achieving data-driven growth. By understanding and utilizing these tools, sellers can gain valuable insights into their business, optimize listings, and make informed decisions to boost their overall success on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Google Ads Unveils Advanced Keyword Strategies for Better Performance

Google Ads Unveils Advanced Keyword Strategies for Better Performance

This article analyzes Google Ads keyword allocation strategies from a data analyst perspective. It emphasizes principles such as relevance, purchase funnel segmentation, and business value orientation. The paper proposes methods like segmenting keywords, separating brand and non-brand keywords, and regularly reviewing and adjusting strategies. The aim is to help advertisers improve ad performance and ROI. By focusing on data-driven insights and practical techniques, this article provides a comprehensive guide for optimizing keyword strategies within Google Ads campaigns.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Aviation Industry Boosts Efficiency with OAG Data Analytics

Aviation Industry Boosts Efficiency with OAG Data Analytics

This paper analyzes OAG data to explore innovation opportunities in the aviation industry across technology, products, and markets. It focuses on real-time data, the recovery of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and technology-driven advancements. The analysis provides valuable insights and serves as a reference for industry decision-making, highlighting key trends and potential areas for growth and development within the aviation sector. The insights aim to inform strategic planning and foster innovation.

01/07/2026 Logistics Industry Insights
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Crossborder Ecommerce Brands Boost ROI With Google Bing Ads

Crossborder Ecommerce Brands Boost ROI With Google Bing Ads

This paper analyzes Google Ads and Bing Ads, two major advertising platforms for cross-border e-commerce, from the perspective of a data analyst. It provides actionable ROI optimization strategies, emphasizing refined operations, differentiated competition, and data-driven decision-making. The goal is to help cross-border e-commerce businesses maximize the effectiveness of their advertising campaigns. It explores platform-specific characteristics and offers practical insights for achieving higher returns on investment through strategic adjustments and performance monitoring.

01/07/2026 Logistics Industry Insights
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Tranzact Analyzes Freight Market Trends Amid Economic Shifts

Tranzact Analyzes Freight Market Trends Amid Economic Shifts

Mike Regan analyzes the freight economy, capacity, and rates, discussing the reshaping of supply chains. He emphasizes data-driven decision-making to help shippers build resilient supply chains. His insights focus on navigating current market complexities and proactively preparing for future disruptions. By leveraging data and strategic planning, shippers can optimize their logistics operations and mitigate risks associated with fluctuating capacity and rates. Regan's analysis provides a framework for developing robust logistics strategies in a rapidly evolving global landscape.

01/16/2026 Logistics Industry Insights
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Amazon Launches Preset Ad Campaigns for New Products

Amazon Launches Preset Ad Campaigns for New Products

Amazon introduces "Preset Sponsored Products campaigns" to help new product launches. This feature leverages big data analytics to provide recommendations on budget, bidding, and keywords, lowering the barrier to entry for advertising and improving precision and efficiency. Sellers can review estimated performance and adjust settings based on actual results, enabling intelligent and optimized promotion. This allows for a data-driven approach to advertising, simplifying the process and potentially increasing ROI for new product listings on Amazon.

01/16/2026 Logistics
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AI and Automation Transform Freight Logistics Industry

AI and Automation Transform Freight Logistics Industry

Data, AI, and automation are profoundly transforming freight management. Companies need to integrate technology, talent, and processes to convert digital investments into sustainable performance improvements. Facing the challenges of the logistics industry, digital transformation is essential. Through data-driven insights, AI empowerment, and automation applications, businesses can build more efficient and flexible supply chains, gaining a competitive edge in the market. This strategic shift allows for optimized operations and improved resilience in a rapidly evolving landscape.

01/15/2026 Logistics Industry Insights
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Duluth Trading Boosts Profits with Inventory Optimization

Duluth Trading Boosts Profits with Inventory Optimization

Duluth Trading Co. achieved significant inventory reduction and improved profitability by cutting SKUs, optimizing inventory management processes, building an automated distribution center, and implementing data-driven inventory allocation. Their success demonstrates that establishing a robust inventory management system is crucial for companies seeking substantial performance improvements. The key initiatives included streamlining product offerings, leveraging automation in logistics, and using data analytics to make informed decisions about inventory levels and distribution, ultimately leading to greater efficiency and profitability.

01/15/2026 Warehousing
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Five Strategies Boost Warehouse Efficiency Supply Chain Performance

Five Strategies Boost Warehouse Efficiency Supply Chain Performance

Facing increasingly severe business challenges, warehouses and distribution centers need to innovate actively. This article proposes five major warehouse management trends: embracing automation, data-driven decision-making, optimizing layout, adopting cloud computing and mobile technologies, and focusing on sustainable development. These trends help companies improve efficiency, reduce costs, and win in the future. By leveraging these strategies, businesses can streamline operations, gain valuable insights from data, and create a more resilient and environmentally responsible supply chain.

01/19/2026 Warehousing
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