Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Trucking Industry Faces Overcapacity Ecommerce Shifts

Trucking Industry Faces Overcapacity Ecommerce Shifts

At the CSCMP EDGE Conference, executives from trucking, ground parcel, and LTL companies discussed current market conditions and regulatory challenges, offering strategic advice for shippers in 2026. Key issues across sectors include overcapacity, e-commerce-driven growth, and the need for sophisticated management. Shippers should focus on strengthening strategic partnerships, improving supply chain visibility, prioritizing sustainability, and remaining agile to adapt to market fluctuations. Collaboration and data-driven decision-making are crucial for navigating the evolving landscape and optimizing supply chain performance.

01/08/2026 Logistics Industry Insights
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Alibabacom Launches Premium Bidding for Factory Sourcing

Alibabacom Launches Premium Bidding for Factory Sourcing

Alibaba.com Express has upgraded, opening the "Find Factory" premium feature, providing accurate traffic for Gold Supplier factories and manufacturers. Through APP search and recommendation scenarios, merchants can increase exposure and optimize their campaigns using data reports. This is particularly beneficial for factory-type merchants with poor organic rankings, helping them stand out in the competition. The upgrade allows these factories to gain better visibility and reach potential buyers more effectively, ultimately boosting their sales and overall performance on the platform.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Editorial Recommendations Guide

Amazon Sellers Gain Edge with Editorial Recommendations Guide

This article addresses common questions Amazon sellers have when using the Editor's Pick service. It covers aspects like eligibility requirements, keyword selection, data tracking, and algorithm patterns. The aim is to help sellers effectively leverage Editor's Pick to increase product visibility and boost sales. It provides practical guidance on optimizing the service for improved product performance and achieving significant sales growth on the Amazon platform. Understanding these key elements can lead to a more strategic and successful implementation of the Editor's Pick feature.

12/29/2025 Logistics Industry Insights
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Amazon Advertisers Optimize Timebased Bidding for Growth

Amazon Advertisers Optimize Timebased Bidding for Growth

Time-of-day bidding in Amazon Advertising isn't a panacea; improper implementation can decrease visibility. This article delves into the appropriate scenarios and operational methods for time-of-day bidding, guiding sellers from beginner to advanced techniques. It helps avoid common pitfalls and leverages data analysis and keyword positioning to achieve precise ad budget optimization and maximize performance. Learn how to effectively use time-of-day bidding to improve your campaign efficiency and ROI by understanding its nuances and strategic applications.

12/29/2025 Logistics Industry Insights
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Firms Prioritize Customercentric Supply Chains for Future Growth

Firms Prioritize Customercentric Supply Chains for Future Growth

This paper delves into the future trends of customer-centric supply chains, proposing six cornerstones for building intelligent fulfillment services: dynamic segmentation, asset-light operations, real-time visibility, service-oriented operating models, data-driven application intelligence and technology, and continuous innovation. It emphasizes that companies should build a flexible supply chain system through continuous evolution to adapt to changing market demands and enhance customer experience. This evolution allows for a more responsive and tailored approach to meet customer needs effectively.

01/19/2026 Logistics Industry Insights
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Digital Freight Forwarding Boosts Air Cargo Efficiency

Digital Freight Forwarding Boosts Air Cargo Efficiency

The international air freight forwarding industry is undergoing a digital transformation. Freight forwarding systems significantly improve efficiency and reshape the industry landscape through automated order processing, real-time logistics tracking, intelligent customs clearance, efficient freight rate management, automated financial settlement, and integrated data analysis. Embracing digitalization is crucial for freight forwarding companies to win in the future. This shift allows for streamlined operations, improved visibility, and better decision-making, ultimately leading to enhanced customer satisfaction and a competitive edge in the global market.

01/19/2026 Logistics Industry Insights
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Flexport Raises 11B to Expand Global Supply Chain Tech

Flexport Raises 11B to Expand Global Supply Chain Tech

Flexport secured $110 million in Series C funding led by DST Global, with participation from existing investors. The company aims to connect the global supply chain through technological innovation, offering increased transparency, more accurate data, and superior service. Flexport envisions building a seamless global trade ecosystem and is actively addressing competition from players like Amazon. Investors are confident in Flexport's future growth potential, driven by its technology-focused approach to streamlining international logistics and providing better visibility into the complexities of global trade.

01/20/2026 Logistics
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Rail Pulse Initiative to Modernize North American Freight with GPS

Rail Pulse Initiative to Modernize North American Freight with GPS

The Rail Pulse platform aims to enhance the safety and efficiency of North American rail freight through the use of GPS and telematics technology, driving digital transformation within the industry. By providing real-time location and condition monitoring of railcars, Rail Pulse seeks to improve asset utilization, reduce operational costs, and increase overall supply chain visibility. The platform's data-driven insights will empower railroads, shippers, and other stakeholders to make better-informed decisions and optimize their operations, ultimately modernizing the rail freight ecosystem.

01/20/2026 Logistics
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Global Manufacturing Faces Trade Friction Talent Gaps

Global Manufacturing Faces Trade Friction Talent Gaps

Manufacturing faces challenges like trade friction, talent shortages, and supply chain bottlenecks. Companies need to optimize logistics management through digital transformation, flexible supply chains, and lean logistics strategies to adapt to market changes, improve efficiency, reduce costs, and enhance competitiveness. Data-driven smart logistics is a future trend, offering solutions for real-time visibility, predictive analytics, and automated processes to streamline operations and improve decision-making within the supply chain ecosystem, ultimately leading to more resilient and agile manufacturing businesses.

01/20/2026 Logistics Industry Insights
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