Social Listening Helps Global Brands Drive Growth

Social Listening Helps Global Brands Drive Growth

Going global brands need to prioritize social listening on overseas social media to bridge information gaps and drive brand growth. Through social listening, brands can gain deep insights into user feedback, optimize marketing strategies, and improve customer service. By leveraging tools like OneSight, brands can analyze data, identify potential opportunities, and continuously refine their strategies to ultimately stand out in the competition. This proactive approach enables brands to stay informed, adapt to market changes, and build stronger relationships with their international audience.

Orient Selection Faces Backlash Over 6 Corn in Livestreaming Ecommerce

Orient Selection Faces Backlash Over 6 Corn in Livestreaming Ecommerce

The controversy surrounding Dongfang Zhenxuan's 6-yuan corn sparks deep reflection on agricultural product livestream e-commerce. This article deconstructs the cost of fresh sweet corn and explores the balance between farmer assistance and commercial viability. It calls for industry transparency, quality assurance, reasonable pricing, and improved after-sales service to jointly promote the healthy development of agricultural e-commerce and achieve the goal of assisting and revitalizing agriculture. The industry needs to address these issues for sustainable growth and consumer trust.

Strong Consumer Spending Fails to Boost Freight Demand

Strong Consumer Spending Fails to Boost Freight Demand

Armada's Mr. Prather pointed out at the SMC3 J meeting that the freight market can sometimes be disconnected from the broader macroeconomy. Changes in consumption patterns and optimized inventory management strategies are potential drivers of this phenomenon. Businesses need a deep understanding of different industry dynamics. Freight companies should also innovate their service models to adapt to these shifts and better serve the evolving needs of their customers. This requires a proactive approach to understanding and responding to the factors influencing freight demand.

Vietnams Ecommerce Growth Spurs Crossborder Trade Guide

Vietnams Ecommerce Growth Spurs Crossborder Trade Guide

This article analyzes Vietnam's foreign trade and import structure, highlighting machinery, electronics, and textile raw materials as key exports from China to Vietnam. Based on this analysis, it provides product selection recommendations for cross-border e-commerce sellers, emphasizing the importance of a deep understanding of market demand and precise product selection. This aims to help sellers achieve success in the Vietnamese market by identifying profitable niches and catering to specific consumer needs, ultimately optimizing their chances of thriving in the competitive landscape.

Trucking Industry Split on ELD Mandate ATA Supports OOIDA Opposes

Trucking Industry Split on ELD Mandate ATA Supports OOIDA Opposes

The American Trucking Associations supports the ELD mandate, aiming to improve efficiency and safety. However, the Owner-Operator Independent Drivers Association opposes it, citing increased costs and privacy concerns. This dispute reflects a deep division within the trucking industry, potentially leading to instability, capacity shortages, and price increases. Future attention should focus on technological advancements, policy adjustments, and industry collaboration to seek more equitable solutions. The ELD mandate's impact on owner-operators versus larger fleets remains a key point of contention.

Yuejinchuang Lighting Expands in Fujian with Innovative Linear Lighting

Yuejinchuang Lighting Expands in Fujian with Innovative Linear Lighting

Yuejin Chuang Lighting achieved rapid growth in the competitive Fujian linear lighting market by establishing an operation center in Fuzhou, adopting a strategy of "deep cultivation in Northern Fujian and radiating to Southern Fujian." Driven by core products like silicone waterproof light strips, high-quality service, and headquarters R&D support, the company employs a dual-engine model of "product expansion + full-cycle service" and a two-way empowerment system of "R&D - terminal." These strategies are key to their success.

Pinduoduo Pivots from GMV to Ad Revenue Growth

Pinduoduo Pivots from GMV to Ad Revenue Growth

Pinduoduo's financial report sparks deep thinking about its business model. This analysis highlights the limitations of GMV as an e-commerce valuation metric, suggesting Pinduoduo is transforming into a 'Toutiao' based on product flow, achieving growth through a 'traffic + advertising' model. Continuous investment in marketing aims to attract new users and increase stickiness, while technology R&D and product iteration are crucial for long-term growth. Pinduoduo's future lies in becoming a new social e-commerce platform powered by AI algorithms.

Globalization Reshapes 3PL Sector Local Firms Adapt

Globalization Reshapes 3PL Sector Local Firms Adapt

In the context of globalization, Third-Party Logistics (3PL) companies face the challenge of blurring lines between 'domestic' and 'international' markets. Companies need a global perspective, deep cultivation of local markets, and active technological innovation and collaboration. The U.S. market should be wary of the risks associated with excessive outsourcing and maintain the competitiveness of its domestic 3PL industry to ensure national economic security. This requires a balanced approach that leverages global opportunities while safeguarding local capabilities and mitigating potential vulnerabilities.

Manhattan Associates Advances Logistics with Integrated WES Platform

Manhattan Associates Advances Logistics with Integrated WES Platform

Manhattan Associates highlighted its comprehensive WES solution at ProMat, emphasizing the deep integration of WES and WMS to achieve coordinated operation of personnel, equipment, inventory, and orders. This optimizes resource allocation and enhances logistics operational efficiency. Their intelligent WES approach aims to break down information silos, enable adaptive operations, and predict potential problems, helping companies gain a competitive edge. By seamlessly connecting warehouse execution with warehouse management, Manhattan's solution provides a holistic view and control over the entire fulfillment process.

01/20/2026 Logistics
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Anime Mobile Games Dominate As Turkey Rises in Global Exports

Anime Mobile Games Dominate As Turkey Rises in Global Exports

November's mobile game overseas rankings reveal that anime games continue to lead, highlighting the value of classic IPs. New Roguelite and idle games show strong performance. The Turkish market emerges as a new growth point for mobile game exports. Overseas game developers need continuous innovation and a deep understanding of target markets to succeed. The report underscores the importance of adapting strategies to specific regional preferences and user behaviors to maximize impact and achieve sustainable growth in the competitive global market.