Amazon Ads Dayparting Boosts ROI for Sellers

Amazon Ads Dayparting Boosts ROI for Sellers

This article delves into time-based bidding strategies for Amazon Advertising, aiming to help sellers optimize budget allocation, eliminate ineffective clicks, and enhance advertising efficiency. It elaborates on the rationale behind time-based bidding, strategy formulation, and advertising data optimization. Practical operational suggestions are provided to empower sellers to maximize advertising effectiveness. By understanding and implementing these strategies, sellers can improve their ad performance and achieve a higher return on investment within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Belgium Air Freight Sector Focuses on Speed Cost Efficiency

Belgium Air Freight Sector Focuses on Speed Cost Efficiency

This paper, from a data analyst's perspective, delves into the factors influencing air freight time efficiency to Belgium, including origin, transit, weather, and airlines, providing ideal transit time references. It also addresses common questions regarding air freight duration, cost factors, and cargo tracking from China to Belgium. Furthermore, it proposes optimization suggestions to help businesses improve logistics efficiency. The analysis aims to provide actionable insights for streamlining the air freight process and minimizing delays.

01/19/2026 Logistics
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Realtime Data Transforms Global Supply Chain Efficiency

Realtime Data Transforms Global Supply Chain Efficiency

A digital supply chain leverages real-time data, machine learning, and optimization algorithms to enable real-time insights, predictive analytics, and optimized decision-making. This brings efficiency improvements, cost reductions, and growth opportunities to businesses. Embracing a digital supply chain is crucial for companies to maintain a competitive edge. It allows for better visibility, proactive problem-solving, and agile responses to market changes, ultimately leading to a more resilient and profitable supply chain.

01/28/2026 Logistics Industry Insights
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Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon Logistics Expansion Pioneering Inhouse and Thirdparty Services

Amazon recently revealed plans to establish an independent delivery and parcel handling business, which could significantly impact its future business model. For the first time in its 10-K annual report, it positions itself as a 'transportation services provider' and hints at offering logistics services to third parties, potentially generating substantial profits. This move showcases the company's ambition and expansion potential in the e-commerce logistics sector.

07/28/2025 Logistics
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Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

The Shanghai COVID-19 outbreak severely impacted cross-border logistics, exacerbating delays due to port congestion, courier service disruptions, and infected truck drivers. This increases delivery time risks. Sellers should monitor listing performance and return rates closely. To proactively address these challenges, optimizing operations and adjusting inventory strategies are crucial. By adapting and innovating, sellers can navigate the crisis and potentially seize new opportunities in the market.

01/04/2026 Logistics
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San Tong Supply Chain Strengthens Crossborder Ecommerce Logistics

San Tong Supply Chain Strengthens Crossborder Ecommerce Logistics

This article provides an in-depth analysis of Guangzhou STO Supply Chain, an international logistics company specializing in cross-border e-commerce logistics. It comprehensively reveals its operational model and advantages/disadvantages, covering service offerings, reliability assessment, delivery time, pick-up areas, package size requirements, and logistics costs. This aims to provide cross-border e-commerce sellers with a valuable reference for selecting logistics partners.

01/04/2026 Logistics
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Ecommerce Firms Adapt to Global Shipping Challenges

Ecommerce Firms Adapt to Global Shipping Challenges

This paper delves into various international express channels, including commercial express, postal services, dedicated line logistics, and customized solutions, comparing their advantages, disadvantages, and applicable scenarios. It emphasizes that cross-border e-commerce sellers should adopt a data-driven approach, comprehensively considering factors such as cargo characteristics, destination policies, delivery time requirements, and costs to formulate the optimal logistics strategy for cost reduction and efficiency improvement.

01/19/2026 Logistics Encyclopedia
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Ecommerce Logistics Costs Rise TMS Solutions Gain Traction

Ecommerce Logistics Costs Rise TMS Solutions Gain Traction

E-commerce businesses face the risk of uncontrolled logistics costs. Implementing a Transportation Management System (TMS), especially one tailored for parcel delivery, can optimize transportation routes, intelligently select carriers, and automate order processing. This reduces shipping costs and provides real-time tracking and data analytics. By leveraging these features, companies can achieve refined management and effective cost control in their e-commerce logistics operations.

01/22/2026 Logistics Encyclopedia
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Logistics Industry Honors Excellence in Annual Quest for Quality Awards

Logistics Industry Honors Excellence in Annual Quest for Quality Awards

The 40th Annual Quest for Quality Awards by Logistics Management magazine recognized 142 companies for outstanding service. Based on customer evaluations, the awards cover various sectors including transportation, 3PL, and ports. Key performance indicators assessed include on-time delivery, value, and information technology. This award aims to encourage excellence within the logistics industry and foster a collaborative and mutually beneficial new era for logistics.

01/20/2026 Logistics Industry Insights
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Logistics Sector Must Adapt Digitally or Risk Decline

Logistics Sector Must Adapt Digitally or Risk Decline

The logistics industry faces both challenges and opportunities in the digital transformation era. A coordinated approach encompassing strategy, structure, and processes is crucial for reducing costs, improving efficiency, and meeting evolving customer expectations. Key focus areas include achieving on-time delivery and minimizing damage. Embracing digital solutions is essential for optimizing supply chain management and maintaining a competitive edge in the rapidly changing logistics landscape.

01/20/2026 Logistics Industry Insights
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