Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
Read More
Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
Read More
Global Supply Chains Adapt to Uncertainty Drive Growth

Global Supply Chains Adapt to Uncertainty Drive Growth

The annual State of Logistics Report, released by the Council of Supply Chain Management Professionals (CSCMP), indicates that businesses are facing dual uncertainties in both supply chains and the economy. The report emphasizes that by embracing digital transformation, diversifying supply chain layouts, strengthening risk management, enhancing talent reserves, and fostering collaboration, companies can build more resilient supply chains and find growth opportunities amidst uncertainty. This requires a proactive approach to adapt to disruptions and build a more agile and responsive supply chain network.

01/06/2026 Logistics Industry Insights
Read More
Aviation Industry Unveils Roadmap for Zerocarbon Future

Aviation Industry Unveils Roadmap for Zerocarbon Future

This report provides an in-depth analysis of mainstream Carbon Dioxide Removal (CDR) technologies, evaluating their cost-effectiveness, technological maturity, and potential co-benefits and risks. It offers crucial insights for the aviation industry's decarbonization efforts. The report emphasizes that selecting CDR technologies requires considering not only their technical and economic characteristics but also comprehensively assessing their co-benefits and risks beyond carbon removal. This holistic evaluation is essential to ensuring the feasibility and effectiveness of CDR in achieving decarbonization goals.

01/08/2026 Logistics Industry Insights
Read More
US Container Imports Surge Amid Tariffs Seasonal Demand

US Container Imports Surge Amid Tariffs Seasonal Demand

Descartes' report indicates that U.S. container imports in August reached the second-highest level in history, driven by tariff policies and seasonal demand. Although down month-over-month, imports remain above last year's levels and pre-pandemic figures. The report highlights the sensitivity to tariff policies and the trend of supply chain diversification, also noting changes in market share between East and West Coast ports. Looking ahead, the global economy, tariff policies, and technological innovation will continue to influence U.S. container imports.

01/07/2026 Logistics
Read More
US Freight Growth Slows As Costs Remain High

US Freight Growth Slows As Costs Remain High

The Cass Freight Index September report indicates a slowdown in US freight volume growth and a narrowing of freight expenditure increases, primarily due to port congestion and chip shortages. The report highlights the coexistence of capacity bottlenecks and demand-side challenges. Looking ahead, attention should be paid to opportunities arising from economic recovery and technological innovation, as well as the impact of changing consumer spending patterns on freight structure. Investors and businesses should closely monitor market dynamics and maintain a cautiously optimistic outlook.

01/29/2026 Logistics Industry Insights
Read More
Uschina Trade War Threatens Tech Supply Chains

Uschina Trade War Threatens Tech Supply Chains

An Everstream Analytics report reveals the profound impact of US-China trade tensions on the global technology supply chain, presenting businesses with challenges such as supply chain disruptions and technology blockades. The report advises companies to diversify suppliers, adjust production bases, strengthen risk management, and build a self-controlled supply chain system to address uncertainty and enhance long-term competitiveness. These strategies are crucial for navigating the evolving geopolitical landscape and ensuring business resilience in the face of ongoing trade disputes.

01/29/2026 Logistics Industry Insights
Read More
Supply Chains Prioritize Cost Control Amid Labor Shortages

Supply Chains Prioritize Cost Control Amid Labor Shortages

A Gartner report indicates that cost control and decision optimization are primary drivers for supply chain investment, but talent shortages are a significant concern. The report suggests companies adopt a multi-pronged approach to address the talent gap and enhance supply chain competitiveness. This includes strengthening employer branding, optimizing compensation, expanding talent pools, deepening university-industry partnerships, and promoting technological innovation. Addressing the talent shortage is crucial for maximizing the return on supply chain investments and achieving long-term success.

01/29/2026 Logistics Industry Insights
Read More
AI and Regionalization Boost Supply Chain Resilience

AI and Regionalization Boost Supply Chain Resilience

A Prologis report reveals that companies are actively embracing AI technology and regionalization strategies to enhance supply chain resilience in the face of global challenges. The report highlights AI's pivotal role in quality control, risk identification, and operational efficiency. Regionalization strengthens supply chain responsiveness and diversifies sourcing by shortening the distance between production and consumption. Energy resilience is also a significant consideration. Companies are adapting to build more robust and agile supply chains capable of weathering disruptions and ensuring business continuity.

01/28/2026 Logistics Industry Insights
Read More
AI and Regionalization Drive Supply Chain Resilience Shift

AI and Regionalization Drive Supply Chain Resilience Shift

A Prologis report reveals supply chain leaders are reshaping strategies through AI, regionalization, and energy resilience. 82% are optimistic about 2026, actively deploying new technologies and risk monitoring. Regionalization is trending, with 58% focusing on it to improve supply chain responsiveness. 70% have already applied AI to quality control and risk identification. The report recommends companies upgrade energy infrastructure to ensure supply chain stability. These strategies aim to build more robust and adaptable supply chains in the face of evolving global challenges.

01/28/2026 Logistics Industry Insights
Read More