Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon promotions receive a significant upgrade with the addition of budget control! This article provides a detailed interpretation of the new rules, teaching you how to rationally set promotion budgets and effectively control off-Amazon traffic costs, avoiding the 'free purchase' tragedy and achieving a win-win situation for sales and profits. Say goodbye to uncontrolled promotions and embrace precise marketing, ensuring every penny is well spent. Learn how to optimize your Amazon promotions with effective budget management and targeted traffic strategies for maximum ROI.

12/31/2025 Logistics Industry Insights
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Amazon Cuts Costs As Holiday Demand Rises

Amazon Cuts Costs As Holiday Demand Rises

Amazon faces the dual challenge of surging holiday season demand and cost control. While actively optimizing operations and cutting expenses, the holiday season's unique nature limits cost control progress. Inflation impacts consumer behavior, requiring careful pricing strategies. Amazon maintains cautiously optimistic regarding holiday sales, projecting slower growth. Refined operational efficiency is crucial for Amazon's future success. The company is navigating a complex landscape where balancing growth with profitability is paramount, especially considering the economic pressures affecting consumer spending habits during this peak retail period.

01/16/2026 Logistics Industry Insights
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Amazon Adds Fees for UPS Store Returns to Cut Costs

Amazon Adds Fees for UPS Store Returns to Cut Costs

Amazon has started charging fees for returns at some UPS stores, a move that's part of its cost control strategy, aiming to guide customers towards more economical return options. This adjustment reflects the trend of e-commerce platforms focusing on refined operations, requiring a balance between cost control and user experience. In the future, e-commerce platforms will pay more attention to improving operational efficiency and service quality. This change highlights the ongoing need to optimize the return process for both the company and the consumer.

01/28/2026 Logistics
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Retailers Shift Focus to Supply Chain Visibility Over Justintime

Retailers Shift Focus to Supply Chain Visibility Over Justintime

The report indicates that consumer demand for supply chain visibility is surpassing immediate delivery as a key competitive focus for retailers. Consumers prioritize comprehensive control over order status rather than simply speed. The rise of the Direct-to-Consumer (DTC) model and delivery flexibility are emerging as new battlegrounds in retail. Technological tools such as IoT and big data analytics are crucial for achieving effective supply chain visibility, allowing retailers to meet these evolving customer expectations and build stronger brand loyalty by providing transparency and control.

01/28/2026 Logistics Industry Insights
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Exporters Face Rising Air Freight Costs Seek Dispute Solutions

Exporters Face Rising Air Freight Costs Seek Dispute Solutions

This article addresses international air freight charge disputes encountered by foreign trade enterprises. It analyzes common dispute types, provides a five-step process for handling them, and emphasizes the importance of building a risk prevention and control system. The aim is to help companies control risks throughout the entire process, from quotation and contract signing to settlement, thereby reducing losses and increasing profit margins. By proactively managing these risks, businesses can navigate the complexities of international trade more effectively and safeguard their financial interests.

01/27/2026 Logistics Encyclopedia
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Iot Boosts Supply Chain Efficiency Adds Value

Iot Boosts Supply Chain Efficiency Adds Value

IoT is revolutionizing supply chain management by connecting smart devices and enabling real-time data processing, leading to improved transparency and control. This paper explores the applications of IoT in key areas such as real-time tracking, smart inventory management, predictive maintenance, and quality control. It also proposes an implementation roadmap for building an IoT-driven supply chain, emphasizing clear objectives, partner selection, pilot projects, and data security. The integration of IoT empowers businesses to optimize their supply chain operations and gain a competitive advantage.

01/29/2026 Logistics Industry Insights
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Warehouses Evolve Into Key Supply Chain Hubs

Warehouses Evolve Into Key Supply Chain Hubs

This paper delves into the core differences between a warehouse and warehousing. It explains the basic storage function of a warehouse as a physical space carrier, and the crucial role of warehousing as a dynamic management process in inventory control, process connection, value-added services, and cost control. It emphasizes the value leap of warehousing in modern logistics, transforming from a simple "container" to an "engine" for improving supply chain efficiency. Finally, it looks forward to the future trends of intelligent and digital transformation of warehousing.

02/02/2026 Warehousing
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