Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Google Ads Key Pitfalls to Avoid for New Accounts

Google Ads Key Pitfalls to Avoid for New Accounts

This article delves into four common pitfalls during the cold start phase of new Google Ads accounts: display network, smart bidding, broad match keywords, and the 2x budget rule. It provides corresponding solutions to help advertisers effectively control their budget and achieve precise targeting. Avoiding these traps enables advertisers to utilize their budget more efficiently, improve ad performance, and drive business growth. By understanding and addressing these issues, advertisers can optimize their campaigns and maximize their return on investment.

01/26/2026 Logistics Industry Insights
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Guide to Monetizing Websites With Google Adsense

Guide to Monetizing Websites With Google Adsense

This article provides an in-depth analysis of Google AdSense's profit model, detailing its core principles, various monetization methods (CPC, CPM, link units, etc.), advantages, and precautions. It offers practical strategies for increasing profitability, aiming to help website owners master the correct approach to website monetization and maximize the value of their traffic. The article explores how to effectively leverage AdSense to generate revenue and optimize website performance for better earnings.

12/31/2025 Logistics Encyclopedia
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Xin Ji Feis Livestreaming Debut Targets Online Monetization

Xin Ji Feis Livestreaming Debut Targets Online Monetization

Influencer Xin Ji Fei's trial live streaming on Kuaishou has attracted attention, potentially signaling his entry into the live streaming e-commerce field. This analysis explores Xin Ji Fei's potential and the trust crisis he faces, discussing his rational choice to engage in live streaming e-commerce. It also forecasts the impact on the live streaming e-commerce industry, emphasizing the importance of standardization and professionalism. Supplementary information includes Xin Ji Fei's clarification, Kuaishou's platform strategy, and consumer feedback. The move highlights the evolving landscape of online commerce and the challenges of maintaining consumer trust in the digital age.

01/04/2026 Logistics Industry Insights
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New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

This paper analyzes the functions of the Dazhi Cross-border Toolbox from the perspective of a data analyst. It focuses on core modules such as exchange rate conversion, cross-border information inquiry, and operation tools, exploring how to leverage these tools to improve operational efficiency and risk management in cross-border e-commerce. The Dazhi Cross-border Toolbox is an indispensable digital assistant for cross-border e-commerce, helping businesses stand out in the fierce market competition and achieve sustainable development. It empowers businesses to navigate the complexities of international trade with greater ease and effectiveness.

01/26/2026 Exchange Rate Query
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Excel Poses Risks in Supply Chains Urging Tech Upgrades

Excel Poses Risks in Supply Chains Urging Tech Upgrades

This paper explores the risks associated with using spreadsheets in supply chain management, highlighting issues such as high error rates, single points of failure, and limited scalability. While acknowledging their popularity due to ease of use and low cost, the article argues that in the era of big data, companies should assess their needs and transition away from Excel. Embracing digital supply chain management platforms is crucial for improving efficiency, reducing risks, and maintaining a competitive edge in the market. This shift is essential for organizations seeking to optimize their supply chain operations and leverage data-driven insights.

01/27/2026 Logistics Industry Insights
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Prologis Summit Explores AI Energy in Future Supply Chains

Prologis Summit Explores AI Energy in Future Supply Chains

The Prologis Summit focused on the impact of energy and AI on supply chains. The U.S. Secretary of the Interior emphasized the importance of energy security, while the Prologis CEO outlined their energy transition strategy, highlighting the utilization of all energy sources and exploring new opportunities in data centers and edge computing. Both parties envisioned the synergistic development of AI factories and energy production, as well as the crucial role of logistics real estate in the future digital economy. The summit underscored the convergence of energy, AI, and logistics in shaping the next generation of supply chains.

01/30/2026 Logistics Industry Insights
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Major Shipping Firms Explore Tech Partnerships to Ease Industry Distrust

Major Shipping Firms Explore Tech Partnerships to Ease Industry Distrust

Major shippers and leading shipping companies are committing to improve business relationships through technological collaboration, drawing industry attention. The success hinges on overcoming a crisis of trust and genuinely embracing digital transformation; otherwise, they risk reverting to traditional competitive models. The future direction remains to be seen. This collaboration aims to leverage technology to enhance efficiency, transparency, and communication within the shipping process. The commitment represents a significant shift towards a more integrated and data-driven approach to logistics and supply chain management. The industry is watching closely to see if this initiative will pave the way for a new era of shipping partnerships.

02/04/2026 Logistics Industry Insights
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Facebook Ad Scams Are Businesses Overpaying

Facebook Ad Scams Are Businesses Overpaying

Exposes common pitfalls in Facebook Ads account opening and service fees, alerting advertisers to unreasonable charges to avoid overspending. Offers advice on choosing reliable agencies and emphasizes the importance of improving one's own capabilities to prevent being exploited due to information asymmetry. This guide helps advertisers navigate the Facebook Ads landscape with greater awareness and make informed decisions to optimize their ad spend and achieve better results.

01/04/2026 Logistics Industry Insights
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Marketers Leverage Google Keyword Planner for Targeted Campaigns

Marketers Leverage Google Keyword Planner for Targeted Campaigns

This article provides a detailed guide to Google Keyword Planner's functions and usage, covering account setup, new keyword discovery, search volume retrieval, and forecasting. It explains how to apply these insights to practical SEO, such as identifying highly relevant, high-search-volume, local, and long-tail keywords. Mastering these techniques can effectively enhance the precision of your marketing strategies. This includes understanding how to use the tool for both organic and paid search campaigns to maximize ROI.

01/04/2026 Logistics Encyclopedia
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