Supply Chain Digital Twins Risk Growth by Overlooking Customers

Supply Chain Digital Twins Risk Growth by Overlooking Customers

Gartner's research indicates that while most enterprises are actively exploring Digital Supply Chain Twins (DSCT), few plan to incorporate Digital Twins of Customers (DToC) into their strategies. This oversight may hinder the full potential of digital twin technology. Businesses need to shift their perspective, placing the customer at the core, and enhance data collection and analysis. Building a customer-centric digital twin ecosystem is crucial to unlocking the true value of digital twins and gaining a competitive advantage. Prioritizing customer understanding within the digital twin framework is essential for maximizing its impact.

01/29/2026 Logistics Industry Insights
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Traditional Media Defies Digital Age with Resurgent Ad Growth

Traditional Media Defies Digital Age with Resurgent Ad Growth

Despite the dominance of digital advertising, traditional media maintains a significant presence in the US advertising market due to its unique advantages, such as control, trustworthiness, and in-car presence. Brands should integrate the strengths of both digital and traditional media to achieve a synergistic effect, maximizing reach, user trust, and conversion efficiency. This integrated approach allows for a broader audience engagement and leverages the credibility of traditional channels while capitalizing on the targeted capabilities of digital platforms.

01/30/2026 Logistics Industry Insights
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Vietnam Stocks Rise on Economic Growth Digital Commerce Boom

Vietnam Stocks Rise on Economic Growth Digital Commerce Boom

The Vietnam VN Index rose by 1%, mirroring a general uptrend in Southeast Asian stock markets. Vietnam's potential opening of cryptocurrency licenses suggests strong economic growth prospects, coupled with a booming e-commerce market. Investors should seize this opportunity by monitoring market trends, selecting high-quality companies, and embarking on a journey of wealth accumulation. The combination of positive market signals and emerging sectors presents a compelling investment landscape in Vietnam.

01/30/2026 Exchange Rate Query
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Chinese Firms Turn to Digital Tools for Global Growth

Chinese Firms Turn to Digital Tools for Global Growth

Facing growth bottlenecks in the domestic market, Chinese companies need to actively expand into overseas markets. Traditional foreign trade customer acquisition methods have shortcomings, making proactive customer acquisition crucial. Foreign trade customer acquisition software, exemplified by "TradeXiaoqi," integrates global data sources and AI technology to help companies efficiently identify procurement decision-makers, achieve scaled outreach, and automate business opportunity discovery. This builds a low-cost, high-efficiency, and reusable proactive customer acquisition system, enhancing competitiveness in overseas markets.

02/03/2026 Logistics Industry Insights
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Digital Advertisers Focus on CPM and RPM for Revenue Growth

Digital Advertisers Focus on CPM and RPM for Revenue Growth

This article delves into CPM (Cost Per Mille) and RPM (Revenue Per Mille), two crucial metrics in online advertising. It elucidates the differences between them, their calculation methods, and their value to publishers. The article emphasizes that publishers should pay attention to both CPM and RPM to maximize advertising revenue and enhance user experience. Understanding and optimizing these metrics are vital for achieving sustainable growth and profitability in the digital advertising landscape. Focusing on both metrics allows for a holistic view of ad performance and revenue generation.

01/04/2026 Logistics Encyclopedia
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Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

This article analyzes the challenges faced by companies expanding their brands globally in terms of marketing talent development. It introduces a free "Brand Globalization Marketing Learning Map" designed to help companies efficiently cultivate teams with an international perspective and digital marketing skills. This map addresses issues such as varying skill levels, complex marketing scenarios, the urgent need for full-stack capabilities, and globally distributed teams. Ultimately, it aims to empower brands to achieve success in overseas markets by providing a structured and effective training resource.

02/03/2026 Logistics Industry Insights
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CH Robinson Sells European Logistics Unit to Sennder for Digital Growth

CH Robinson Sells European Logistics Unit to Sennder for Digital Growth

C.H. Robinson divests its European road transportation business, strategically focusing on core strengths. Simultaneously, sennder acquires EST, accelerating its digital expansion and solidifying its leading position in the European road freight market. This acquisition is expected to drive digital transformation within the industry. C.H. Robinson's move signals a strategic realignment, while sennder's acquisition highlights the growing importance of digital logistics in the competitive European freight landscape. The actions of both companies demonstrate the ongoing evolution of the industry.

01/28/2026 Logistics
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Dongguan Manufacturers Embrace Digital Shift to Expand Globally

Dongguan Manufacturers Embrace Digital Shift to Expand Globally

Dongguan hosted a salon focusing on the overseas transformation of traditional manufacturing and trade enterprises, emphasizing digital transformation and globalization strategies. Google, TikTok Shop, and Huawei Cloud shared insights on B2B digital transformation pathways, content-driven growth strategies, and technology enablement experiences. The event aimed to help Dongguan manufacturing companies overcome bottlenecks and achieve steady growth in the global market by leveraging digital tools and innovative approaches to expand their reach and competitiveness.

02/03/2026 Logistics Industry Insights
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Accenture Boosts Airlines Digital Transformation Efforts

Accenture Boosts Airlines Digital Transformation Efforts

Accenture leverages its technological prowess and industry expertise to provide digital transformation solutions for airlines, encompassing digital core construction, operational efficiency optimization, and business growth drivers. By utilizing technologies such as cloud computing, big data, and artificial intelligence, Accenture helps airlines gain a competitive edge. Their solutions aim to modernize legacy systems, improve customer experience, streamline operations, and unlock new revenue streams. Ultimately, Accenture empowers airlines to navigate the complexities of the digital age and achieve sustainable growth.

01/27/2026 Airlines
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Digital Twin Supply Chains Face Customer Data Loss Risks

Digital Twin Supply Chains Face Customer Data Loss Risks

Gartner research indicates that many organizations implementing Digital Supply Chain Twins (DSCT) overlook the Digital Twin of the Customer (DToC). This can lead to missed growth opportunities and customer churn. Companies should integrate DSCT with DToC to build a customer-centric digital twin strategy. By collecting customer data, building customer profiles, and optimizing the supply chain based on customer insights, businesses can fully leverage the potential of digital twin technology and gain a competitive advantage. A holistic approach that considers both supply chain and customer perspectives is crucial for maximizing the benefits of digital twins.

01/29/2026 Logistics Industry Insights
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