Chinese Sportswear Brands Expand Globally Via Influencer Marketing

Chinese Sportswear Brands Expand Globally Via Influencer Marketing

Domestic sports brands are accelerating their globalization efforts, with influencer marketing proving highly effective. Brands like 361° and Li Ning are collaborating with influencers to boost brand awareness in overseas markets. Success hinges on selecting the right influencers and prioritizing engaging content. Careful consideration of audience demographics and cultural nuances is crucial for maximizing ROI and building authentic connections with international consumers. Strategic partnerships with relevant influencers can significantly impact brand perception and drive sales growth.

02/05/2026 Logistics Industry Insights
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Amazon Tightens Fake Review Policies Ahead of 2026 Deadline

Amazon Tightens Fake Review Policies Ahead of 2026 Deadline

Amazon's review cleansing storm is back, challenging sellers with review removals and ranking drops. This article delves into Amazon's review audit logic and proposes compliance testing strategies under the 2026 new regulations. It emphasizes the importance of high-quality, genuine buyer resources to help sellers improve listing competitiveness while remaining compliant. The goal is to enable sustainable business growth amidst Amazon's evolving review policies and ensure sellers are equipped to navigate the complexities of maintaining positive reviews ethically.

02/05/2026 Logistics Industry Insights
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Key Habits for Success in Global Trade

Key Habits for Success in Global Trade

Experienced foreign trader Lucy shares ten golden habits for success in international trade, including timely response, accurate quotation, strict commitment, professional interpretation, continuous follow-up, honest communication, logical clarity, review and summary, valuing small orders, and adhering to long-term thinking. These habits not only improve efficiency but also build customer trust and contribute to a thriving foreign trade business. By consistently applying these principles, traders can foster strong relationships and achieve sustainable growth in the competitive global market.

02/05/2026 Customs Knowledge
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Newcomers Gain Edge in Foreign Trade with Proven Strategies

Newcomers Gain Edge in Foreign Trade with Proven Strategies

This article addresses the low-salary predicament faced by newcomers in foreign trade. It proposes two key strategies for breaking through this challenge: first, building a solid foundation of professional knowledge through systematic learning and practice; and second, proactively seeking advice from experienced colleagues to gain practical insights. It emphasizes the importance of continuous learning and effective methodologies, aiming to help newcomers in foreign trade rapidly improve their abilities and achieve dual growth in performance and income.

02/05/2026 Customs Knowledge
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Global Ecommerce Guide Optimizing for International Markets

Global Ecommerce Guide Optimizing for International Markets

This article addresses common challenges faced by sellers in international station operation, such as insufficient competitor analysis, inaccurate product selection, and inefficient Alibaba.com Ads campaigns. It proposes a systematic advanced course solution covering key aspects like underlying logic, competitor analysis, keyword research, popular product creation, and precise Alibaba.com Ads targeting. The course aims to help sellers systematically improve their practical skills and achieve business growth. It provides a comprehensive approach to optimize international station operations and drive sales performance.

02/05/2026 Customs Knowledge
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Walmart Thrives in Lijiang Through Compliance and Localization

Walmart Thrives in Lijiang Through Compliance and Localization

Walmart in Lijiang prioritizes compliant operations, integrating into the local market by leveraging a localized supply chain and supporting cross-border payments to cater to both residents and tourists. Its store location strategy, product category selection, and collaboration with local farmers demonstrate a commitment to localized service, offering valuable insights for retail development. This approach highlights the importance of understanding and adapting to local needs for successful market penetration and sustainable growth in the retail sector.

02/05/2026 Logistics Encyclopedia
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Ebay Sellers Adopt Advanced Strategies to Increase Sales

Ebay Sellers Adopt Advanced Strategies to Increase Sales

This article provides eBay sellers with a comprehensive advanced guide, covering various aspects from basic knowledge to practical tips, precautions, and successful strategies. By optimizing product pages, developing reasonable pricing strategies, providing excellent customer service, and establishing a good reputation and feedback system, sellers can effectively enhance their store's competitiveness and achieve sales breakthroughs. This guide offers actionable steps to improve listings, manage inventory, and navigate the complexities of the eBay marketplace for increased profitability and sustainable growth.

02/05/2026 Logistics Encyclopedia
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Vanuatu Adopts Revised Kyoto Convention to Boost Trade Efficiency

Vanuatu Adopts Revised Kyoto Convention to Boost Trade Efficiency

This paper discusses the implications of the Kyoto Protocol, particularly in the context of vulnerable nations like Vanuatu. Vanuatu, an island nation, faces significant challenges from climate change, making the Kyoto Protocol's goals of reducing greenhouse gas emissions highly relevant. Furthermore, the study explores the role of trade facilitation in promoting sustainable development and economic growth. The intersection of environmental agreements, national vulnerability, and efficient trade practices are examined to understand the complexities of global sustainability efforts.

02/05/2026 Customs Knowledge
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Togo Customs AEO Program Boosts Trade Meets Global Standards

Togo Customs AEO Program Boosts Trade Meets Global Standards

Togo, with WCO support, is developing an AEO program to enhance trade facilitation. It faces challenges in compliance, regulation, and mutual recognition. The goal is to become a trade hub in West Africa. The AEO program aims to streamline customs procedures, reduce inspection rates for trusted traders, and improve overall efficiency in the supply chain. Success will depend on effective implementation and collaboration with regional and international partners. This initiative is crucial for Togo's economic growth and competitiveness.

02/05/2026 Customs Knowledge
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Wcos Revised Kyoto Convention Boosts Global Customs Efficiency

Wcos Revised Kyoto Convention Boosts Global Customs Efficiency

The WCO is actively promoting the review of the Revised Kyoto Convention (RKC). The meeting reviewed the revision plan, discussed the direction of advancement, and emphasized cooperation in addressing global trade challenges. The participants expressed their expectation that the RKC will promote trade facilitation. The discussions focused on how the RKC can be further modernized and adapted to the evolving needs of international trade, ensuring its continued relevance and effectiveness in streamlining customs procedures and promoting economic growth worldwide.

02/05/2026 Customs Knowledge
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