Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Latin Americas Ecommerce Market Nears 200B for Crossborder Trade

Latin Americas Ecommerce Market Nears 200B for Crossborder Trade

The Latin American cross-border e-commerce market holds immense potential but presents numerous challenges. The Mercado Libre x Datasu Cross-border "Ten-City Tour" aims to integrate resources, providing policy interpretation, practical guidance, and resource connections to help Chinese companies overcome obstacles and successfully enter the Latin American market. The Jinan station event will be held on April 16, 2026. The tour seeks to empower businesses with the knowledge and networks needed to navigate the complexities of the LATAM e-commerce landscape and capitalize on available market opportunities.

02/11/2026 Logistics Industry Insights
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Realtime Pricing Transforms Global Air Cargo Sector

Realtime Pricing Transforms Global Air Cargo Sector

The air freight industry is undergoing a transformation driven by real-time pricing. Airlines are expected to optimize cargo consolidation through technology, improving yields and reducing costs. Traditional freight forwarders face transformation pressure, while tech-driven new forwarders will see development opportunities. Ultimately, shippers will benefit from more transparent and efficient air freight services. This shift promises a more dynamic and responsive market, empowering businesses with greater control and visibility over their air cargo operations.

12/30/2025 Logistics Industry Insights
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Google Cloud Project44 Enhance Supply Chain Visibility

Google Cloud Project44 Enhance Supply Chain Visibility

Google partnered with project44 to integrate real-time transportation data into the Google Cloud Supply Chain Twin platform, enhancing supply chain transparency and efficiency. This collaboration leverages project44's comprehensive visibility data to provide users with a more accurate and up-to-date view of their supply chain operations. By incorporating real-time insights, the Supply Chain Twin platform aims to improve decision-making, optimize logistics, and mitigate potential disruptions, ultimately leading to a more resilient and responsive supply chain for businesses.

01/20/2026 Logistics
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Key Tips for Choosing a Crossborder Google Ads Agency

Key Tips for Choosing a Crossborder Google Ads Agency

In the competitive global market, choosing the right Google Ads agency is crucial for cross-border e-commerce businesses. This article analyzes the key criteria for selecting an agency, including traffic resources, data analysis, service system, industry experience, team quality, and technical support. Taking iJing Technology as a case study, it demonstrates how an excellent agency can maximize business value in the global market through professional knowledge, comprehensive services, an efficient team, and innovative technology. The right partner can significantly impact success in international markets.

02/11/2026 Logistics Industry Insights
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Chinas Textile Exports Defy Global Economic Challenges

Chinas Textile Exports Defy Global Economic Challenges

Data from the China Chamber of Commerce for Import and Export of Textiles shows that China's textile and apparel trade increased by 2.3% year-on-year in the first quarter, with stable exports. Despite facing challenges from slowing external demand, the recovery of the domestic economy, increased business confidence, and the development of new business models such as cross-border e-commerce are creating opportunities for textile and apparel export companies. Businesses need to accelerate transformation and upgrading, optimize supply chains, and embrace digitalization to meet challenges and achieve sustainable development.

02/03/2026 Logistics Industry Insights
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Qingdao to Host 2026 Yellow River Ecommerce Expo Aiding Regional Trade

Qingdao to Host 2026 Yellow River Ecommerce Expo Aiding Regional Trade

Qingdao will host the 5th Yellow River Basin Cross-border E-commerce Expo in 2026, aiming to build a bridge connecting the Yellow River Basin with the global market and drive the upgrading of the northern cross-border e-commerce industry. The expo will gather domestic and foreign e-commerce platforms, service providers, and characteristic industries from the Yellow River Basin. Through exhibitions, conferences, and live streaming, it will build a cross-border e-commerce ecosystem, help companies expand their markets and enhance their brands, and witness the vigorous development of the northern China's cross-border e-commerce industry.

01/26/2026 Logistics
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