Purple Innovation Struggles to Recover After Private Equity Shift

Purple Innovation Struggles to Recover After Private Equity Shift

Purple, a once-celebrated DTC brand that disrupted the mattress industry with innovative technology, is now struggling with losses and facing privatization. Its rapid growth was fueled by technological innovation, the DTC model, and online-offline integration. However, low competitive barriers and the impact of the pandemic have led to declining performance. Whether Purple can save itself through acquisitions like Intellibed and continue its innovative mattress journey remains uncertain. The company's future hinges on its ability to adapt to the changing market landscape and regain its competitive edge.

01/16/2026 Logistics Industry Insights
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Ecommerce Delivery Satisfaction Plateaus Amid Consumer Frustrations

Ecommerce Delivery Satisfaction Plateaus Amid Consumer Frustrations

Recent Descartes research indicates that despite the e-commerce boom, customer satisfaction with last-mile delivery is improving slowly, and delivery issues remain prominent. The study reveals consumer pursuit of convenience, trade-offs between cost and speed, and dissatisfaction with retailers and delivery services. The report emphasizes the need for the industry to prioritize consumer needs and optimize the last-mile delivery experience through technology and strategic improvements to enhance customer satisfaction and loyalty. Addressing these challenges is crucial for sustained growth in the competitive e-commerce landscape.

01/15/2026 Logistics Industry Insights
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Global Ecommerce Firms Prioritize Compliance for Sustainable Growth

Global Ecommerce Firms Prioritize Compliance for Sustainable Growth

This article provides a systematic go-global strategy for cross-border e-commerce, covering key aspects such as product selection, compliance, logistics, and brand building. It emphasizes the importance of data-driven product selection and compliant operations, along with the driving role of efficient logistics and brand building in long-term growth. It also answers frequently asked questions, helping businesses succeed in the global market. The strategy aims to equip companies with the knowledge and tools necessary to navigate the complexities of international expansion and achieve sustainable success.

01/15/2026 Logistics Industry Insights
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Vietnams 2025 IP Rights Guide Aims to Prevent Litigation

Vietnams 2025 IP Rights Guide Aims to Prevent Litigation

This article provides an in-depth analysis of the intellectual property litigation environment in Vietnam in 2025. It details the Vietnamese IP litigation system and offers recommendations for companies to select appropriate rights protection agencies, focusing on localization, cross-border collaboration, and risk prevention. Furthermore, the article analyzes common risks associated with IP litigation in Vietnam and proposes corresponding strategies to help companies successfully defend their intellectual property rights in the Vietnamese market. It aims to equip businesses with the knowledge and tools necessary to navigate the complexities of IP enforcement in Vietnam.

12/30/2025 Customs Knowledge
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Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
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Fourkites Infosys Partner to Boost Supply Chain Visibility

Fourkites Infosys Partner to Boost Supply Chain Visibility

FourKites and Infosys have partnered to accelerate supply chain innovation and address challenges posed by the pandemic. This alliance offers end-to-end solutions, jointly expands market reach, and enhances supply chain visibility capabilities. The collaboration aims to provide businesses with real-time insights and improved control over their supply chains, enabling them to make more informed decisions and optimize their operations. By combining FourKites' leading visibility platform with Infosys' expertise in digital transformation, the partnership promises to deliver significant value to customers seeking to build more resilient and agile supply chains.

01/19/2026 Logistics
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Cocoa Giants Pledge to End Deforestation in West Africa

Cocoa Giants Pledge to End Deforestation in West Africa

Twelve global cocoa giants are collaborating with the World Cocoa Foundation (WCF) to eliminate deforestation in the cocoa supply chain. Initially focusing on Ghana and Côte d'Ivoire, the project aims to build a sustainable cocoa production ecosystem by improving farmer livelihoods, addressing climate change, eliminating child labor, and preventing diseases. Working with the African Development Bank and governments, the initiative promotes crop diversification to achieve unified environmental, economic, and social benefits. This collaborative effort seeks to ensure a more responsible and resilient future for the cocoa industry and the forests it impacts.

01/19/2026 Logistics Industry Insights
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Tech Advances Enable Deforestationfree Supply Chains

Tech Advances Enable Deforestationfree Supply Chains

The World Resources Institute (WRI) partners with companies to develop a supply chain risk management platform using high-resolution satellite imagery and canopy density analysis to pinpoint deforestation risks. Recognizing agricultural supply chains as a key battleground for forest protection, industries like palm oil, soy, and beef need to strengthen sustainable production practices. With increasing investor and consumer focus on ESG (Environmental, Social, and Governance) factors, companies are driven to establish sustainable supply chains and achieve zero-deforestation goals. This collaborative effort aims to protect forests through technological innovation and responsible sourcing.

01/19/2026 Logistics Industry Insights
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US Truckload Market September Volumes Fall Rates Rise

US Truckload Market September Volumes Fall Rates Rise

In September, the US truckload market experienced a decline in volume but a rise in prices. The DAT index indicated a drop in dry van and refrigerated truckload volumes, with a slight increase in flatbed volume. Spot rates saw a minor increase, attributed by experts to freight imbalances and capacity shifts rather than genuine demand. The outlook for the upcoming peak season is pessimistic, with anticipated weak volumes. Some carriers may benefit from higher freight rates. The market faces increased uncertainty, requiring stakeholders to enhance risk management and adapt flexibly.

01/21/2026 Logistics Industry Insights
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Ivory Coast Launches Transparent Customs System to Boost Trade

Ivory Coast Launches Transparent Customs System to Boost Trade

With support from the EU-WCO and the German Alliance for Trade Facilitation, Côte d'Ivoire is actively developing a national Advance Ruling System. This initiative aims to enhance trade transparency and predictability, reduce trade disputes, attract foreign investment, and improve customs efficiency. The system is expected to revitalize Côte d'Ivoire's trade development and serve as a model for other African nations. It will provide traders with binding rulings on tariff classification, origin, and other customs-related matters before import or export, fostering a more predictable and reliable trading environment.

01/22/2026 Customs Knowledge
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