Amazon Expands Crossborder Ecommerce Brand Marketing

Amazon Expands Crossborder Ecommerce Brand Marketing

Amazon Posts is a new channel for cross-border e-commerce sellers to conduct brand marketing. By publishing image and text content, sellers can improve brand awareness and promote product sales. This article details the definition, structure, advantages, display locations, setup steps, and operational techniques of Amazon Posts. It aims to help sellers master this emerging marketing tool and stand out from the competition. Learn how to leverage visual storytelling and targeted content to engage potential customers and drive conversions within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face New Trademark and Listing Challenges

Amazon Sellers Face New Trademark and Listing Challenges

Cross-border e-commerce sellers should be aware of the potential for "100%" trademark infringement risks and pay attention to the new changes in Amazon Listing's bullet point display (folding). It is recommended that sellers optimize the first five bullet points, emphasize A+ Page design and visual elements, enhance the mobile experience, and continuously optimize their operational strategies through A/B testing to adapt to platform changes and improve product competitiveness. Focus on clear, concise descriptions and high-quality visuals to capture customer attention and drive sales.

12/29/2025 Logistics Industry Insights
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Amazon DSP Boosts Programmatic Advertising Growth

Amazon DSP Boosts Programmatic Advertising Growth

This article provides an in-depth analysis of Amazon DSP's operational mechanisms, advantages, applicable scenarios, and its differences from Sponsored Display. It aims to help sellers understand and effectively utilize this programmatic advertising tool to achieve business growth. The article highlights the DSP's advantages, including precise targeting, programmatic buying, and omnichannel reach. It also reminds sellers to consider its suitability and long-term value. By leveraging Amazon DSP, sellers can optimize their advertising spend and reach a wider audience, ultimately driving sales and increasing brand visibility within the competitive e-commerce landscape.

12/31/2025 Logistics Encyclopedia
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Tiktok and Facebook Ad Strategies Compared for Marketers

Tiktok and Facebook Ad Strategies Compared for Marketers

This article delves into the differences in advertising promotion goals between TikTok and Facebook. It compares promotion objectives under both auction and contract-based selling models, emphasizing the importance of selecting the right platform and goals based on business needs. The aim is to help advertisers develop more effective social media marketing strategies. Understanding these nuances allows for optimized campaign performance and better ROI by aligning platform capabilities with specific business objectives.

01/05/2026 Logistics Industry Insights
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Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon, in partnership with Downstream, is launching an advertising voucher program, offering eligible sellers up to $600. This article details the participation requirements, redemption steps, and usage guidelines to help small and medium-sized sellers reduce advertising costs and improve ad performance. This is a limited-time offer, so eligible sellers should participate as soon as possible to take advantage of the benefits.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

This article delves into the core Amazon Advertising metrics, ACOS and TACOS, debunking the misconception that “lower ACOS is always better.” It emphasizes the importance of comprehensive evaluation based on advertising goals. The article elucidates TACOS' significance for overall product profitability and proposes practical strategies for balancing ACOS and TACOS. This helps sellers maximize advertising effectiveness and achieve sustainable store growth by considering the holistic impact of advertising spend on organic sales.

01/04/2026 Logistics Industry Insights
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Metas Business Tools Confuse Marketers Study Finds

Metas Business Tools Confuse Marketers Study Finds

Meta Business Suite is an integrated marketing tool often confused with Business Manager. This article analyzes its features, differences, and connections to help you efficiently navigate Meta marketing. It clarifies the functionalities of Meta Suite and how it relates to Business Manager, enabling users to leverage both platforms effectively for their marketing campaigns. Understanding the nuances between the two tools is crucial for optimizing ad performance and managing your overall Meta presence.

01/04/2026 Logistics Encyclopedia
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Facebook Business Manager Key Steps to Avoid Account Restrictions

Facebook Business Manager Key Steps to Avoid Account Restrictions

This article analyzes the reasons and impact of Facebook Business Manager (BM) being easily banned. It provides strategies for unblocking and security management techniques to help advertisers avoid risks and ensure smooth ad delivery. The article covers common causes of BM bans, such as policy violations and suspicious activity. It also offers practical tips for maintaining a secure BM account, including two-factor authentication, careful user permission management, and regular monitoring of ad performance. By following these guidelines, advertisers can minimize the risk of BM suspension and maintain consistent advertising campaigns.

01/04/2026 Logistics Encyclopedia
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Facebook Ad Strategies Boost Brand Growth

Facebook Ad Strategies Boost Brand Growth

This article provides practical Facebook advertising tips and advice to help businesses and entrepreneurs improve ad performance, reach more potential customers, and achieve business growth. It covers various aspects, including inspiration, brand building, audience targeting, ad format selection, data analysis, and optimization. The aim is to empower readers to create effective Facebook advertising strategies that drive results and maximize their return on investment by reaching the right audience and crafting compelling ad campaigns.

01/04/2026 Logistics Industry Insights
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Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.

01/04/2026 Logistics Industry Insights
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