Tiktok Shop Pivots to Brand Building Over Mass Marketing

Tiktok Shop Pivots to Brand Building Over Mass Marketing

TikTok Shop is officially moving away from a broad distribution approach and shifting towards detailed operation. Through category management and store inspections, the platform aims to attract high-quality brand sellers and improve product quality and user experience. In the future, branding will be key to TikTok Shop's success in the highly competitive e-commerce market. The platform is focusing on attracting established brands and helping them thrive within the TikTok ecosystem.

12/31/2025 Logistics Industry Insights
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Guide to Building an Ecommerce Site for Global Sales

Guide to Building an Ecommerce Site for Global Sales

This article provides an in-depth analysis of building and operating independent cross-border e-commerce websites, covering key aspects such as platform selection, domain registration, traffic acquisition, compliant operations, and cross-border payment collection. By offering practical advice and addressing common questions, it aims to help sellers create sustainable growth in their cross-border digital assets and tap into overseas markets. The guide assists in navigating the complexities of establishing a successful online presence and maximizing opportunities in the global e-commerce landscape.

01/15/2026 International Settlement
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Strategic Backlinks Improve Foreign Trade Website SEO Rankings

Strategic Backlinks Improve Foreign Trade Website SEO Rankings

This article delves into the significance of backlinks in English SEO, detailing the two major website authority metrics, DA and DR. It provides practical tools for quickly measuring website authority. The importance of backlink quality is emphasized, and key elements for judging the quality of backlinks are shared, ultimately helping foreign trade websites improve their Google rankings and traffic. Focus is on actionable insights for building a strong backlink profile and understanding website authority in the context of international SEO.

01/04/2026 Logistics Encyclopedia
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Global Ecommerce SEO Strategies for Enhanced Visibility

Global Ecommerce SEO Strategies for Enhanced Visibility

This article provides a clear and concise explanation of the core strategies for independent website SEO, including keyword research, website structure optimization, content optimization, link building, user experience optimization, and data analysis & adjustment. It aims to help merchants improve their independent website's search engine ranking, increase traffic, and ultimately achieve sales growth, allowing more people to discover their hidden gem of a store.

01/27/2026 Logistics Encyclopedia
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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Ecommerce Sellers Weigh Niche Vs Broad Product Strategies

Ecommerce Sellers Weigh Niche Vs Broad Product Strategies

Independent website operation primarily encompasses the viral product model and the vertical model. The viral product model rapidly identifies bestsellers through extensive testing, but faces intense competition and short lifecycles. The vertical model focuses on specific product categories, offering precise targeting, high repurchase rates, and facilitating brand building. Regardless of the chosen model, product selection and website optimization are fundamental to successful independent website operation. There's no one-size-fits-all solution; the optimal strategy is the one that best suits your specific needs and goals.

12/29/2025 Logistics Industry Insights
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Yiyingbao Uses AI to Streamline Business Website Creation

Yiyingbao Uses AI to Streamline Business Website Creation

Yi Ying Bao is an AI-powered smart website builder platform that helps businesses acquire customers at low cost and high efficiency through multilingual website building, AI keyword expansion, automatic TDK generation, and global CDN acceleration. Its automated SEO system consists of AI keyword expansion, intelligent multilingual content adaptation, and full-stack performance optimization, significantly reducing trial and error costs and improving marketing efficiency for businesses.

01/23/2026 Logistics Industry Insights
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Export Website Firms Boost Global Business Growth

Export Website Firms Boost Global Business Growth

This article provides an in-depth analysis of the organizational structure of foreign trade website building and promotion companies. It details the functions and roles of core departments, including market analysis and strategy planning, website construction, SEO and digital marketing, data analysis and optimization, and technical support. The aim is to offer professional guidance for businesses selecting suitable foreign trade partners, ultimately assisting them in successfully expanding into overseas markets.

01/26/2026 Logistics Encyclopedia
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Warehouse Intelligent Transformation Building A New Logic For Logistics Efficiency

Warehouse Intelligent Transformation Building A New Logic For Logistics Efficiency

With changing market conditions, the warehousing and logistics industry must undergo intelligent transformation to enhance operational efficiency and reduce costs. Hai Rou's innovative ACR system demonstrates how automated and data-driven management can achieve efficient utilization of warehouse space and precise operations, helping businesses establish sustainable competitive advantage in intense competition.

07/24/2025 Warehousing
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