Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.

01/04/2026 Logistics Industry Insights
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Amazon Vendor Central Benefits and Challenges for Sellers

Amazon Vendor Central Benefits and Challenges for Sellers

Amazon VC (Vendor Central) account is a VIP channel for suppliers, offering higher privileges but limited pricing control. Compared to SC (Seller Central) accounts, there are differences in categories, advertising, flash sales, and other aspects. Carefully evaluate the pros and cons before making a decision. It's crucial to assess your business needs and choose rationally based on your specific circumstances. Understanding the limitations and benefits of each account type is essential for successful e-commerce operations on Amazon.

01/04/2026 Logistics Encyclopedia
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Gatwick Airports LGW and EGKK Codes Explained

Gatwick Airports LGW and EGKK Codes Explained

This article delves into the IATA code LGW and ICAO code EGKK of Gatwick Airport in the UK, explaining the differences and functions of the two codes, as well as the construction logic of the ICAO code. It also briefly introduces the basic information of Gatwick Airport, such as its geographical location and passenger traffic. Furthermore, it expands on the codes of other major London airports, aiming to help readers better understand the meaning and application of aviation codes.

01/06/2026 Airport Codes
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Ebay and Taobao Compete in Crossborder Ecommerce Strategies

Ebay and Taobao Compete in Crossborder Ecommerce Strategies

This article deeply compares the marketing models of eBay and Taobao, revealing fundamental differences in their fee structures, ranking rules, and promotion strategies. Focusing on the eBay platform, the article emphasizes the importance of meticulous operation and provides practical promotion strategies such as optimizing listings and improving customer service. These strategies aim to help sellers succeed in the cross-border e-commerce field. This comparison provides valuable insights for sellers looking to leverage the strengths of each platform.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

This article delves into why well-performing keywords in Amazon automatic campaigns may underperform in manual campaigns, attributing it to factors like keyword relevance, ad weight differences, and ad placement variations. It provides strategies to address this PPC dilemma and improve ad performance, including accurate keyword evaluation, maintaining automatic ad campaigns, and gradually adjusting bids. The aim is to help sellers optimize their advertising efforts and achieve better results by understanding the nuances between automatic and manual keyword targeting.

01/06/2026 Logistics Encyclopedia
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Guide to Forex Currency Exchange for Individuals

Guide to Forex Currency Exchange for Individuals

This article elaborates on the concepts, differences, applicable scenarios, and operational methods of foreign exchange settlement and purchase. It also introduces individual foreign exchange purchase quotas, exchange rates, handling fees, and the advantages of Hong Kong/overseas company accounts. The aim is to help readers better understand and utilize foreign exchange knowledge and rationally plan the use of foreign currency. It covers key aspects of individual foreign exchange management and provides practical insights for effective currency conversion and utilization.

01/06/2026 International Settlement
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Chinas 1039 Trade Model Eases Crossborder Ecommerce Hurdles

Chinas 1039 Trade Model Eases Crossborder Ecommerce Hurdles

Cross-border e-commerce sellers face challenges when applying the 1039 policy, including differences in pilot registration and filing, difficulties in logistics provider cooperation, limitations in Single Window agreement activation qualifications, and bank account permission requirements. To effectively leverage the advantages of the 1039 policy and overcome customs clearance difficulties, sellers need to seek professional services and enhance their understanding of the policy. Addressing these hurdles is crucial for maximizing the benefits of the 1039 customs clearance model.

01/05/2026 Customs Knowledge
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Independent Websites Boost Sales with SEO and SEM Strategies

Independent Websites Boost Sales with SEO and SEM Strategies

This article delves into two core strategies for independent website traffic generation: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It provides a detailed comparison of their advantages, disadvantages, and differences. Tailored traffic generation solutions are offered for independent website sellers based on varying budgets and promotion needs. The aim is to assist sellers in selecting the most suitable strategy to achieve sales growth and improved performance by optimizing their online presence and advertising efforts.

01/05/2026 Logistics Encyclopedia
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US Service Sector Defies Economic Challenges ISM

US Service Sector Defies Economic Challenges ISM

The ISM report indicates a Services PMI of 52.6 for November, marking the second consecutive month of expansion for the U.S. service sector. However, new orders growth slowed, and employment continues to face challenges. Tariffs and uncertainty remain key concerns for businesses. The report highlights structural differences within the service sector and looks ahead to future challenges and opportunities, such as inflation, labor shortages, and technological innovation. While the sector is expanding, underlying issues persist and require attention.

01/08/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Datadriven Listing Strategies

Ebay Sellers Boost Sales with Datadriven Listing Strategies

This article provides an in-depth analysis of the optimal timing and strategies for listing products on eBay, emphasizing the importance of data-driven decision-making. By analyzing peak traffic times, time zone differences, competitor activities, and individual store data, sellers can develop more effective listing plans, optimize listing management, and increase product visibility and sales, ultimately achieving revenue growth. Furthermore, the article suggests differentiated competitive strategies specifically tailored for small sellers to gain an edge in the market.

01/04/2026 Logistics Encyclopedia
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