Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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Chinese Pet Brands Target Overseas Growth Amid Global Demand Surge

Chinese Pet Brands Target Overseas Growth Amid Global Demand Surge

Now is the time for pet supplies to go global, presenting huge opportunities for Chinese brands. This article delves into the current state of the global pet market, reveals the challenges and opportunities of going overseas, and proposes key strategies for brand success. These include product innovation, brand building, localization, social media marketing, and emphasizing user experience. This aims to help Chinese pet supply brands successfully tap into overseas markets and achieve significant growth.

01/16/2026 Logistics Industry Insights
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Tech Skincare Market Booms As Brands Focus on Ingredient Trends

Tech Skincare Market Booms As Brands Focus on Ingredient Trends

The online beauty and skincare market has reached 316.5 billion RMB, with a significant increase in anti-aging demands. Ingredient technology is a key driver for brand growth. Innovative ingredients and effective marketing strategies are crucial for cross-border e-commerce businesses to succeed in the tech-driven skincare sector. Brands leveraging scientific advancements in skincare formulation and actively engaging with consumers through digital channels are poised for success in this rapidly evolving market.

01/15/2026 Logistics Industry Insights
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Constellation Brands Faces Beer Shortage Amid Brown Glass Supply Crisis

Constellation Brands Faces Beer Shortage Amid Brown Glass Supply Crisis

Constellation Brands faces a brown glass shortage, impacting inventory of imported beers like Pacifico. Despite ongoing supply chain challenges and inflationary pressures, the company is actively addressing these issues through joint ventures, capacity expansion, and localization strategies. These efforts aim to maintain growth momentum within its beer business, mitigating the impact of the glass shortage and broader economic headwinds. The company remains focused on optimizing its supply chain and adapting to the evolving market landscape to ensure consistent product availability.

01/19/2026 Logistics Industry Insights
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AI Era Challenges Brands to Build Trust Gain Market Share

AI Era Challenges Brands to Build Trust Gain Market Share

In the AI era, businesses need to shift from SEO to GEO, gaining the trust of AI, consumers, and platforms, thereby reshaping brand assets and enhancing credibility. Large enterprises define the rules, while SMEs adapt. The ultimate goal is to build a transparent and efficient digital trust system, achieving a win-win situation for all three parties and securing success in the future market. This approach focuses on optimizing for geographic relevance in the age of AI-powered search and building trust with both AI systems and human users.

01/27/2026 Logistics Industry Insights
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EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

Google is enforcing its EU user consent policy, limiting ads for those without Consent Mode v2. Deployment and optimization are necessary to achieve compliance and improve advertising performance. Implementing Consent Mode v2 ensures adherence to EU regulations and allows for continued data collection and personalized advertising while respecting user privacy choices. Failure to comply can result in significant limitations on advertising reach and effectiveness within the European Union. Prioritize implementation to maintain optimal campaign performance.

01/27/2026 Logistics Industry Insights
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Global Brands Urged to Address Child Labor in Supply Chains

Global Brands Urged to Address Child Labor in Supply Chains

A Standard Bank Economist Intelligence Unit report reveals that only 22% of companies address child labor in their supply chains, highlighting a lack of corporate social responsibility. The report identifies key priorities and blind spots in corporate action, emphasizing that poverty, lack of education, and weak regulation are the root causes of child labor. It recommends that companies strengthen supply chain due diligence, establish transparent systems, and support educational development. The report calls for collaborative efforts to build a fair and sustainable global economy.

01/29/2026 Logistics Industry Insights
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European and American Brands Expand in China Via Crossborder Logistics

European and American Brands Expand in China Via Crossborder Logistics

This article provides an in-depth analysis of the logistics supply chain for European and American brands shipping directly to China. It covers the advantages and disadvantages of various transportation methods, including air freight, sea freight, and express delivery. The article also details customs duties and tax policies, and offers practical advice on selecting a transportation agent. The aim is to help businesses efficiently and compliantly expand into the Chinese market.

01/30/2026 Logistics
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Ecommerce Disrupts Retail Food Sector Amid Survival Struggle

Ecommerce Disrupts Retail Food Sector Amid Survival Struggle

E-commerce is reshaping the food retail landscape, prompting brands to shift online, challenging traditional supermarkets. Brands are reaching consumers directly through platforms like Amazon, while emerging brands are more agile in adapting to the market. Supermarkets need to differentiate themselves, optimize their supply chains, and enhance the shopping experience. Collaboration between supermarkets and brands is crucial for mutual growth and navigating this evolving market.

01/29/2026 Logistics Industry Insights
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Trade Uncertainty Boosts North American Intermodal Growth

Trade Uncertainty Boosts North American Intermodal Growth

Multimodal expert Larry Gross pointed out at the RailTrends conference that international intermodal transportation is declining due to tariffs, while domestic intermodal is showing growth. He emphasized that domestic intermodal is key to future growth and requires attention to uncertainties such as global shipping, truck driver supply, and trade policies. Freight volume is projected to remain flat or slightly decrease by 2026. The future of freight relies on navigating these challenges and capitalizing on domestic opportunities.

02/04/2026 Logistics Industry Insights
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