"dong mingzhu"

Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Appliances is accelerating its strategic layout in live streaming e-commerce by establishing Zhuhai Gree Digital Technology Co., Ltd., aiming to address its online shortcomings. Leveraging a matrix-style Douyin (TikTok China) account operation and the personal IP effect of Dong Mingzhu, Gree has achieved initial success in this field. This move represents a significant step in the transformation of Gree's sales system and reflects the exploration and experimentation of traditional manufacturing in digital transformation. It signifies Gree's commitment to adapting to the evolving consumer landscape and embracing new sales channels.

01/06/2026 Logistics Industry Insights

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Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Dongfang Zhenxuan's reliance on Dong Yuhui is evident, and attempts to 'de-Yuhui-ize' have met with resistance. This article analyzes Dong Yuhui's importance to Dongfang Zhenxuan, explores the company's matrix operations and supply chain strategy, and discusses how to retain talents like 'Dong Yuhui.' It emphasizes the importance of balancing individual IP with platform development and building a healthy talent ecosystem. The key challenge lies in mitigating the risk associated with over-reliance on a single personality while fostering growth and innovation within the platform.

01/06/2026 Logistics Industry Insights

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Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights

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Vietnam's Lien Khuong Airport Boosts Dalat Tourism and Connectivity

Lien Khuong Airport, located in Lam Dong Province, Vietnam, is a civil airport with a rich history, originally built in 1933. Today, it not only offers domestic flights but also connects to international cities such as Singapore and South Korea, accommodating up to 2 million passengers annually. The airport serves as an important aviation hub for Lam Dong Province, committed to enhancing service and efficiency across its routes.

07/29/2025 Logistics

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Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights

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Grees Prepared Meal Venture Sparks Industry Debate

Dong Mingzhu's leadership in Gree Electric Appliances' foray into the prepared meal market has garnered significant attention. This article delves into Gree's strategic intentions, market prospects, and potential risks in entering this sector. By comparing successes and failures of other companies, it explores Gree's chances of success in the prepared meal equipment manufacturing field. Furthermore, the article highlights that a breakthrough in e-commerce channels is crucial for Gree to regain its peak position in the air conditioning industry. The move signals a diversification strategy amid changing market dynamics.

12/30/2025 Logistics Industry Insights

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Vietnam’s Lien Khuong Airport Boosts Da Lat’s Tourism and Connectivity

Dalat Lien Khuong Airport is an important civil aviation hub in Lam Dong Province, Vietnam, providing convenient air services for Dalat city and surrounding areas. Established in 1933, the airport has undergone several renovations and now features a modern passenger terminal with an annual handling capacity of 2 million passengers. The main flight routes include major domestic cities and international destinations, making it an ideal choice for travelers.

07/29/2025 Airport Codes

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Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights

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