Amazon Sellers Urged to Optimize PPC Campaign Names for Efficiency

Amazon Sellers Urged to Optimize PPC Campaign Names for Efficiency

Struggling with disorganized Amazon advertising campaigns? This article reveals the golden rules of Amazon campaign naming. From searchability and targeting types to integrating business goals, we'll guide you step-by-step to build an efficient PPC management system. Say goodbye to inefficient operations and double your advertising effectiveness! Learn how strategic naming conventions can improve campaign organization, analysis, and overall performance within the Amazon advertising platform. Optimize your PPC efforts with these proven naming strategies.

01/04/2026 Logistics Encyclopedia
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Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon's new removal policy for meltable products, affecting 450,000 ASINs, has drawn significant attention from sellers. The policy aims to improve customer experience but has sparked debate regarding double standards and justification. Sellers should adjust product selection strategies, optimize inventory management, strengthen risk management, and actively communicate with Amazon to address the challenges posed by these policy changes. Adapting to these new regulations is crucial for maintaining business continuity and minimizing potential losses.

12/31/2025 Logistics Industry Insights
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Amazon Streamlines Operations After Costly Missteps

Amazon Streamlines Operations After Costly Missteps

This article describes an incident in Amazon operations where a careless mistake led to an incorrect overseas warehouse address. It analyzes the causes of the accident and proposes a series of improvements, ranging from careful work and double-checking to process optimization. The aim is to help sellers avoid similar errors and improve operational efficiency. By implementing these measures, sellers can minimize costly mistakes and streamline their Amazon operations for better results.

12/29/2025 Logistics
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Ebay Launches Seller Support Program for Global Growth

Ebay Launches Seller Support Program for Global Growth

This article provides an in-depth analysis of eBay's seller support policies, including three reward systems supporting sellers in six industrial belts, and the 'Thousand Sails Program' offering exclusive traffic, funding, and services. The aim is to help sellers seize platform subsidy opportunities, reduce operating costs, increase product exposure, and double sales. It also offers practical advice on leveraging eBay's support policies to help sellers succeed in the cross-border e-commerce market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon faces a double benefit. European regulators are suing Amazon over 'unfair terms,' potentially forcing it to reduce restrictions on sellers. Simultaneously, the US Small and Light program's price threshold has increased from $8 to $10, boosting seller profit margins. Sellers should closely monitor these policy changes, optimize their pricing strategies, and improve product quality and service to capitalize on these opportunities. This presents a chance to enhance competitiveness and profitability within the Amazon marketplace.

12/30/2025 Logistics
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Canadian Wildfires Tariffs Drive US Lumber Prices Higher

Canadian Wildfires Tariffs Drive US Lumber Prices Higher

Lumber prices are surging due to the double whammy of Canadian forest fires and potential US tariffs, posing a threat to the American construction industry. This crisis highlights the vulnerability of global supply chains and calls for improved risk management, increased production efficiency, market diversification, and a focus on environmental protection and sustainability to ensure lumber market stability. The combined impact necessitates proactive measures to mitigate future disruptions and safeguard the industry's economic health.

01/29/2026 Logistics Industry Insights
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US Shipping Crisis Soaring Costs and Delays Explained

US Shipping Crisis Soaring Costs and Delays Explained

US ocean freight is facing a double whammy of soaring freight rates and significant delays. This predicament is driven by a confluence of factors including the pandemic's impact, port congestion, surging demand, rising fuel costs, container shortages, and regulatory issues. Alleviating shipping delays hinges on multiple factors such as the pandemic's progression, labor force recovery, infrastructure improvements, and demand adjustments. The situation requires a multifaceted approach to stabilize and optimize the maritime supply chain.

02/02/2026 Logistics
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US Economic Recovery Slows Amid Seasonal Shipping Uptick

US Economic Recovery Slows Amid Seasonal Shipping Uptick

Panjiva data indicates seasonal growth in the US economy, but concerns of a 'double-dip' recession are heightened by energy prices, high unemployment, and global economic uncertainty. Businesses should closely monitor market dynamics, optimize supply chains, control costs, flexibly adjust inventory, and actively seek new growth opportunities to navigate the uncertain economic environment. Proactive adaptation and strategic planning are crucial for mitigating risks and capitalizing on emerging opportunities amidst these challenging conditions.

02/04/2026 Logistics Industry Insights
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Dogness Sees Midyear Growth Amid Smart Pet Product Demand

Dogness Sees Midyear Growth Amid Smart Pet Product Demand

Doneness's 2022 interim report shows double growth in revenue and net profit, with smart pet supplies revenue tripling and becoming the main driver. Both Chinese and international markets achieved growth, especially the international market with significant acceleration. The company strategically lays out a pet IoT platform and cooperates with global retail giants, with a wide sales network coverage. In the future, continuous innovation is needed to cope with market challenges and consolidate its industry position.

02/03/2026 Logistics Industry Insights
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Gen Z Boosts Pinterest Growth Lures Advertisers

Gen Z Boosts Pinterest Growth Lures Advertisers

Pinterest achieved double growth in users and revenue in Q1 2025, with Gen Z driving core growth. User growth primarily stemmed from emerging markets. AI technology enhanced user experience and advertising effectiveness, attracting increased interest from financial services advertisers. Pinterest is actively working to activate markets outside the US and EU, providing more opportunities for advertisers. This strategic focus on Gen Z and emerging markets, coupled with AI-driven improvements, positions Pinterest for continued success.

02/03/2026 Logistics Industry Insights
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