Amazon's Brand Video Ads have a major update, now directly driving traffic to Brand Stores and sub-pages. This article analyzes how to leverage this new feature, using strategies like granular sub-pages, consistent brand tone, and brand storytelling to precisely drive traffic and improve conversion rates. It also reminds sellers to check for feature availability and seize the opportunity to get ahead.
This article delves into the pros and cons of the 'general merchandise store' model for independent websites, aiming to assist novice sellers in selecting a suitable business model. The advantages of this model lie in its product variety, flexibility, and quick order generation. The disadvantages include difficulty in specialization, audience targeting challenges, and poor customer loyalty. It is recommended that beginners use it as a stepping stone to test the market before transitioning to a niche website.
Saudi grocery delivery platform Nana raised $133 million in Series C funding, setting a new record for Saudi startups. Nana utilizes a 'dark store' model, leveraging a network of micro-fulfillment centers to deliver daily groceries within 15 minutes. This funding will accelerate Nana's expansion and solidify its leadership in the Saudi digital shopping landscape. The company aims to further optimize its operations and expand its reach across the Kingdom, capitalizing on the growing demand for online grocery services.
Amazon Store is a powerful marketing tool exclusive to Brand Registered sellers. It allows you to create a dedicated brand page, showcasing your products and providing an immersive shopping experience. This article details the store setup process, its value, and data analytics, helping you build a dedicated traffic entry point and drive sales growth. By creating a branded storefront, sellers can enhance brand awareness, improve product discoverability, and ultimately boost their sales performance on Amazon.
OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.
This article provides a detailed guide on how to set up eBay's vacation mode. It covers steps such as accessing 'My eBay', modifying email preferences, enabling vacation mode, choosing to hide or keep fixed-price listings, setting an estimated return date, and customizing storefront messages. The article also reminds sellers to handle existing orders, set up auto-replies, and manually end auction listings before activating vacation mode. This ensures the store maintains a positive standing even during the vacation period, providing a smooth experience for potential buyers.
This article provides a comprehensive analysis of eBay store naming rules and techniques. It emphasizes the importance of compliance and offers practical naming suggestions to help sellers create eye-catching and easily searchable store names. The aim is to boost store traffic and sales by optimizing the store's name for better visibility and customer appeal. The article covers key considerations for choosing a name that reflects the brand and attracts the target audience while adhering to eBay's guidelines.
This article provides a detailed guide to the eBay registration process for both individual and business accounts, along with practical operational tips. Whether you are a new seller or an experienced merchant, you can gain valuable guidance to successfully onboard to eBay and tap into overseas markets. It covers essential steps and best practices to help you navigate the platform and maximize your chances of success in the global e-commerce landscape.
The Asian Shippers' Alliance annual meeting adopted an action plan to address rising ocean freight rates and opaque surcharges. The plan includes appeals to the International Chamber of Commerce and the World Trade Organization, advocating for simplified freight rates and reasonable surcharges. It also supports supply chain security measures and urges Asian countries to develop pro-competitive maritime regulations to protect shipper rights. The alliance aims to ensure fee transparency and fair treatment for shippers in the face of increasing costs and complex fee structures in the maritime industry.
Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.
