Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Optimize Sponsored Brands for Growth

Amazon Sellers Optimize Sponsored Brands for Growth

This article delves into Amazon Sponsored Brands ads, explaining their definition and value. It proposes three core strategies: brand development, keyword optimization, and metric alignment. It also emphasizes considerations such as customized ad content and monitoring new brand metrics. Furthermore, it details various ad formats, including Product Collection ads, Store Spotlight ads, and Sponsored Brands Video ads. The aim is to help Amazon sellers effectively utilize Sponsored Brands ads to enhance brand awareness and boost sales performance.

12/30/2025 Logistics Encyclopedia
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Global Ecommerce Growth 10 Key Marketing Strategies

Global Ecommerce Growth 10 Key Marketing Strategies

This article details 10 key marketing strategies for promoting a foreign trade independent website. It covers aspects such as domain selection, server configuration, website planning, web design, multilingual support, space utilization, content creation, regular updates, keyword optimization, and customer service. The aim is to help foreign trade companies build efficient and sustainable independent websites, successfully tapping into overseas markets. These strategies provide a comprehensive approach to establishing a strong online presence and driving sales in the global marketplace.

12/30/2025 Logistics Encyclopedia
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AI Transforms Ecommerce Logistics Amid Supply Chain Challenges

AI Transforms Ecommerce Logistics Amid Supply Chain Challenges

E-commerce logistics faces challenges in efficiency, cost, and labor. AI-driven digital freight matching platforms, supply chain optimization strategies, and advanced WMS systems offer effective solutions. Addressing these issues is crucial for sustained growth. Simultaneously, prioritizing talent development and offering competitive compensation and benefits are key to mitigating the logistics industry's human capital crisis. These approaches are vital for navigating the evolving landscape of e-commerce logistics and ensuring long-term success in a competitive market.

02/04/2026 Logistics
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Digital Freight Brokers Cut Supply Chain Costs for Shippers

Digital Freight Brokers Cut Supply Chain Costs for Shippers

Oracle's Head of Product Strategy highlights the growing popularity of digital freight brokerage solutions among shippers due to their potential for cost reduction and increased efficiency. By technologically connecting shippers and carriers and optimizing transportation routes, digital freight brokerage is emerging as a crucial tool for supply chain optimization. This approach streamlines logistics, provides real-time visibility, and enables data-driven decision-making, ultimately contributing to a more agile and resilient supply chain and improved bottom line for businesses.

02/04/2026 Logistics Industry Insights
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Major Retailers Adopt Collaborative Supply Chains to Boost Efficiency

Major Retailers Adopt Collaborative Supply Chains to Boost Efficiency

Retail supply chains face challenges like driver shortages and capacity constraints. The RILA Conference emphasized the need for shippers to establish strategic partnerships with carriers, breaking traditional models to achieve information sharing and capacity optimization. Collaboration among shippers is also increasingly important. By integrating capacity, optimizing routes, and collectively responding to market changes, they can build efficient and flexible supply chains. This collaborative approach enables better resource utilization and resilience in the face of evolving market dynamics.

02/04/2026 Logistics Industry Insights
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UPS Cuts 30000 Jobs to Prioritize Freight Profitability

UPS Cuts 30000 Jobs to Prioritize Freight Profitability

Global logistics giant UPS announced a new round of layoffs, potentially cutting up to 30,000 operational roles. This move aims to streamline inefficient operations and focus on high-profit freight business. Through layoffs, facility closures, and business structure optimization, UPS seeks to maintain its position in a fiercely competitive market and achieve sustainable growth. The restructuring reflects UPS's strategic shift towards higher-margin areas and a more agile operational model in response to evolving market demands.

02/05/2026 Logistics Industry Insights
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Businesses Adapt SEO Strategies for AI Assistants Like Yuanbao

Businesses Adapt SEO Strategies for AI Assistants Like Yuanbao

As AI assistants like "Yuanbao" become primary information gateways, businesses must prioritize "Yuanbao Ranking Optimization." By building authoritative, structured, and verifiable knowledge systems, companies can ensure their content is adopted by AI assistants, directly reaching customers in the decision-making phase and regaining precise business opportunities. Specialized agencies can assist businesses in efficiently building future-proof digital content assets. This approach ensures visibility and relevance in the evolving AI-driven search landscape, maximizing impact and ROI for marketing efforts.

02/05/2026 Logistics Industry Insights
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SEO Teams Adapt to Generative AI Search Challenges

SEO Teams Adapt to Generative AI Search Challenges

This paper delves into the meaning and importance of GEO (Generative Search Optimization), explaining its differences and connections with traditional SEO. It proposes a practical four-layer GEO framework encompassing content, technology, trust, and monitoring. Through a case study of a smart home appliance brand, the paper demonstrates the practical effects of GEO and emphasizes the importance of integrating SEO and GEO. This provides guidance for businesses to gain traffic and trust in the AI search era.

02/05/2026 Logistics Industry Insights
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Googles Gemini AI Expands to Milliontoken Context Window

Googles Gemini AI Expands to Milliontoken Context Window

Google I/O unveiled enhanced Gemini AI models, including 2.5 Pro, Flash, and Live. These advancements significantly improve reasoning, understanding, and multi-modal capabilities. Gemini AI empowers data analysis by providing deeper insights and more efficient processing. Furthermore, it enhances digital marketing efforts through improved content generation, personalized experiences, and better campaign optimization. The new Gemini AI models promise to revolutionize how businesses leverage data and engage with customers, driving innovation and growth across various industries.

02/05/2026 Logistics Industry Insights
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