Amazon Sellers Boost Rankings with Dual Keyword Strategy

Amazon Sellers Boost Rankings with Dual Keyword Strategy

This article delves into the influencing factors of Amazon keyword ranking, emphasizing the importance of both conversion rate and order volume. By utilizing Amazon's backend and third-party tools, sellers can evaluate conversion rates and estimate order volume. This allows for the creation of more effective promotion strategies, ultimately achieving the goal of top-page keyword ranking. Focusing on these metrics helps sellers optimize their listings and drive more sales on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

To mitigate risks associated with air cargo, shippers can adopt a dual-protection strategy: purchasing air transport insurance and declaring the value of the goods. Insurance transfers risk to the insurance company through compensation. Declared value carriage ensures the carrier assumes full liability for compensation based on the pre-declared value. This combination maximizes the shipper's protection and safeguards their interests against potential losses or damages during air transportation.

09/26/2025 Logistics Encyclopedia
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White House Advisor Proposes Dual Strategy for Growth Inflation Control

White House Advisor Proposes Dual Strategy for Growth Inflation Control

Jared Bernstein, Chairman of the Council of Economic Advisers, interprets the current US economic situation from a 'freight perspective,' emphasizing a dual-engine strategy of 'stable growth and controlled inflation.' He focuses on trade structure, consumer spending, and supply chain resilience. While cautiously optimistic about the future of the US economy, he believes that the government, businesses, and the public must work together to achieve long-term economic prosperity. The administration is focused on mitigating inflation while maintaining a strong job market.

01/20/2026 Logistics Industry Insights
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Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon's Brand Registry Exemption is a temporary solution to address sellers' difficulties in listing products before Brand Registry approval. This article analyzes its advantages and limitations, providing a detailed application guide and important considerations. It emphasizes that Brand Registry Exemption is only a temporary measure, and registering a trademark and completing Brand Registry is the long-term solution to obtain comprehensive brand protection and competitive advantages on Amazon. It's crucial for building a sustainable brand presence.

01/04/2026 Logistics Encyclopedia
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Temus Super Bowl Ad Strategy Drives Brand Awareness

Temus Super Bowl Ad Strategy Drives Brand Awareness

Temu invested heavily in a Super Bowl ad campaign, leveraging a catchy jingle and omnichannel promotion to rapidly boost brand awareness. This article analyzes Temu's marketing strategy, examining its low-price approach, user acquisition tactics, and brand positioning shift. It also explores the challenges Temu faces in its global expansion, offering insights for emerging brands. The Super Bowl appearance marks a significant step in Temu's efforts to establish itself as a dominant player in the competitive e-commerce landscape, particularly focusing on attracting budget-conscious consumers.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Matrix Strategy Drives Brand Upgrade for Multiaccount Growth

Matrix Strategy Drives Brand Upgrade for Multiaccount Growth

Li Jiaqi's team is building a live streaming matrix based on the "All Girls" series of accounts, aiming to transform from a top streamer to a brand operator through refined operation, traffic dispersion, brand building, and diversified monetization. This move, a microcosm of the live e-commerce industry's transformation, foreshadows a future where live e-commerce will become more refined, personalized, and intelligent. The strategy involves creating multiple channels to capture different audience segments and explore new revenue streams beyond relying solely on a single top influencer.

01/04/2026 Logistics Industry Insights
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Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Ninebot Cainiao Partner on Autonomous Delivery Solutions

Ninebot Cainiao Partner on Autonomous Delivery Solutions

Ninebot Segway and Cainiao integrated their unmanned vehicle businesses. Cainiao focuses on logistics scenarios, while Ninebot Segway specializes in technology, driving the scaled application of unmanned delivery through a dual-brand operation. Drawing inspiration from Ninebot's dual-brand strategy, Ninebot Segway accelerates its overseas expansion, while Cainiao deepens its logistics ecosystem. The intelligent loading and unloading robot sector is also attracting capital attention, indicating a promising future for unmanned delivery. This strategic alignment and market interest suggest significant growth potential in the unmanned delivery landscape.

02/05/2026 Logistics
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