Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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Walmarts DSV Program Drives Retail Growth for Vendors

Walmarts DSV Program Drives Retail Growth for Vendors

This article provides an in-depth analysis of Walmart's DSV (Drop Ship Vendor) program, highlighting its advantages in streamlining operations, stabilizing profits, managing logistics costs, and gaining traffic exposure. It also addresses challenges such as the 2-day delivery requirement, system integration difficulties, and product optimization. Furthermore, it offers practical tips and strategies to help suppliers succeed, including optimizing transportation software settings, winning the Buy Box, participating in Walmart advertising, and prioritizing data analysis. The goal is to empower suppliers to seize opportunities and achieve mutual success within the Walmart DSV ecosystem.

12/30/2025 Logistics Industry Insights
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SEO Key to Optimizing AI Search Performance

SEO Key to Optimizing AI Search Performance

AI-driven search result optimization (GEO) is increasingly crucial, with SEO as its foundational element. By improving website crawlability, search engine ranking, and external link relationships, businesses can be better indexed and cited by AI large language models. Depending on marketing objectives like brand exposure or product conversion, focus should be placed on optimizing for platforms like Doubao, Tencent Yuanbao, Kimi, or Baidu's AI products. SEO is the key to enhancing search visibility in the AI era, ensuring your content is discoverable and relevant to AI-powered searches.

01/27/2026 Logistics Industry Insights
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WERC Initiative Connects Students to Logistics Careers

WERC Initiative Connects Students to Logistics Careers

WERC is dedicated to introducing career opportunities in material handling, supply chain, and logistics management to high school students, college students, and educators through practical learning and industry exchange. It aims to spark student interest, foster innovative thinking, and help them understand industry development prospects, laying the foundation for future career planning. The program provides exposure to real-world applications and encourages students to explore various roles within the logistics and supply chain sectors. Ultimately, WERC strives to cultivate a pipeline of skilled and passionate individuals ready to contribute to the evolving landscape of logistics.

02/04/2026 Logistics
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Amazon Sellers Gain Sales Using Free Traffic Tool

Amazon Sellers Gain Sales Using Free Traffic Tool

This article introduces the definition, advantages, display locations, application requirements, and application steps of Amazon's free traffic generation tool, Newer Model (new version association). By associating older products with new products, sellers can effectively increase new product exposure, reduce advertising costs, and improve sales. The article details how to apply for Newer Model and provides application notes to help sellers fully utilize this free traffic generation tool. It emphasizes the benefits of cross-selling and upselling using this feature on Amazon product detail pages to drive organic traffic and conversions for newly launched items.

02/04/2026 Logistics Encyclopedia
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Freight Forwarders Adopt Multicurrency Tools Amid Volatility

Freight Forwarders Adopt Multicurrency Tools Amid Volatility

Facing the erosion of freight forwarding companies' profits due to exchange rate fluctuations, intelligent multi-currency management has become a necessity. By building a real-time exchange rate hub, automated allocation engine, and transparent profit and loss analysis system, companies can effectively manage risks, improve efficiency, and achieve refined operations and profit growth. Embracing intelligence is key for freight forwarding companies to break through in a complex market environment. This approach allows for better control over financial exposure and ultimately contributes to a more sustainable and profitable business model.

02/05/2026 Logistics Industry Insights
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Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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Chinese Ebike Makers Expand Globally Amid Surging Demand

Chinese Ebike Makers Expand Globally Amid Surging Demand

The global E-Bike market is experiencing a boom, presenting opportunities for Chinese electric bicycle brands to expand overseas. This article analyzes the reasons behind the E-Bike market's growth, the advantages and challenges faced by Chinese brands in international markets, and provides market analysis for target regions like Europe, the United States, and Southeast Asia. It offers valuable insights and guidance for Chinese E-Bike brands seeking to successfully enter and compete in the global market.

01/16/2026 Logistics Industry Insights
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Fiido Ebikes Expand Globally from Shenzhen Base

Fiido Ebikes Expand Globally from Shenzhen Base

Fiido, a Shenzhen-based E-bike brand, has successfully penetrated the global market and achieved over $100 million in annual revenue through precise market positioning, continuous product innovation, and refined content marketing. Its success provides a replicable model for Chinese E-bike brands seeking overseas expansion. Key elements include market segmentation, technological innovation, diversified channels, and a user-centric approach. Fiido demonstrates the potential for Chinese E-bike brands to thrive internationally with a well-defined market strategy and commitment to quality and customer satisfaction.

01/15/2026 Logistics Industry Insights
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Onyx BOOX Plans Hong Kong IPO to Expand Ereader Business

Onyx BOOX Plans Hong Kong IPO to Expand Ereader Business

Onyx Boox, specializing in E-Ink smart devices, focuses on "reading + efficient office work." In 2024, revenue exceeded one billion, leading global color E-Ink shipments. However, net profit declined and cash flow is under pressure, facing challenges like tariffs and competition. The company is seeking a Hong Kong IPO to address these challenges and expand its market reach.

02/03/2026 Logistics Industry Insights
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