Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

This paper delves into the crucial role of Air Waybills (AWBs) in cross-border e-commerce. It comprehensively explains the concept, information contained, and query methods of AWBs, differentiating them from Bills of Lading. The paper highlights the advantages and challenges of AWB application in cross-border e-commerce. It emphasizes the importance of mastering AWB knowledge for improving logistics efficiency, reducing operational risks, and optimizing customer experience. Furthermore, it explores the future trends of digital empowerment in Air Waybills and their potential to revolutionize international logistics.

02/03/2026 Document Interpretation
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Shipping Costs to Taiwan Key Insights for Ecommerce

Shipping Costs to Taiwan Key Insights for Ecommerce

This article provides an in-depth analysis of Taiwan sea freight costs, covering various options such as e-commerce small packages (e.g., Shopee SLS), bulk cargo transportation (AB single), and SF Express. It details crucial information like weight and size restrictions, LCL (Less than Container Load) calculation, and Taobao consolidation warehouse fees. The aim is to offer a comprehensive reference for cross-border e-commerce sellers and individuals seeking information on Taiwan shipping costs. It helps understand the complexities of shipping goods to Taiwan.

02/03/2026 Logistics
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Crossborder Ecommerce Booms Amid Policy and Logistics Advances

Crossborder Ecommerce Booms Amid Policy and Logistics Advances

This week's cross-border e-commerce sector shows three major trends: favorable policies, platform upgrades, and accelerated logistics. The "China (Yunnan) Free Trade Pilot Zone Regulations" officially came into effect, and six central provinces established a cross-border e-commerce alliance. Etsy launched AI tools, Shopee invited Taobao and Tmall merchants to join, and Alibaba.com saw a significant increase in orders. Cainiao upgraded its Southeast Asian logistics, with small packages delivered in as little as 72 hours. Xinshu Technology and OnerWay Finance completed financing rounds respectively.

02/03/2026 Logistics Industry Insights
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World Cup and Black Friday Drive Chinas Crossborder Ecommerce Amid IP Concerns

World Cup and Black Friday Drive Chinas Crossborder Ecommerce Amid IP Concerns

The overlap of the World Cup and Black Friday is expected to fuel a surge in cross-border e-commerce, with Yiwu-made World Cup merchandise seeing a boom in export orders. Sellers should seize this opportunity by stocking up on goods, while also being vigilant about intellectual property infringement risks and understanding local cultural taboos to maximize sales. Warm clothing products may emerge as a new growth area. This confluence of events presents both significant opportunities and challenges for cross-border e-commerce businesses.

02/03/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Tax Reforms Postgolden Week

Crossborder Ecommerce Hit by Tax Reforms Postgolden Week

During the National Day holiday, cross-border e-commerce witnessed the implementation of stricter tax regulations and platform rule updates. Amazon introduced partial FBA refunds and its own brand, Amazon Grocery. eBay mandated DDP shipping for Korean sellers' orders to the US. The industry is transitioning from extensive growth to refined operations. Compliance, enhancing user experience, and expanding channels are becoming crucial for success in this evolving landscape. This shift highlights the increasing importance of strategic adaptation and operational excellence in the cross-border e-commerce sector.

02/03/2026 Customs Knowledge
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Chinese Delivery Giants Expand Globally Amid Domestic Rivalry

Chinese Delivery Giants Expand Globally Amid Domestic Rivalry

Chinese express delivery companies are accelerating their international expansion to cope with increasing domestic market competition. By building aviation hubs, overseas warehouses, learning from international giants, seizing RCEP opportunities, leveraging industrial synergy advantages, and capitalizing on cross-border e-commerce dividends, Chinese express companies are expected to achieve breakthrough growth in the international market. However, they still need to address challenges such as market access and cultural differences. This internationalization drive signifies a strategic shift for these companies as they navigate a complex global landscape.

09/28/2025 Logistics Industry Insights
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SF International Opens New Los Angeles Warehouse in US Expansion

SF International Opens New Los Angeles Warehouse in US Expansion

SF International's new Los Angeles warehouse in the Western US is officially operational, marking another milestone in its cross-border logistics strategy. The warehouse boasts a prime location, ample storage space, and enhanced last-mile delivery capabilities, providing efficient and convenient logistics services for cross-border e-commerce businesses. Furthermore, a new warehouse in Delaware, Eastern US, is also set to open soon, creating synergy with the Western US warehouse. This expansion will further assist Chinese enterprises in expanding into the US and global markets.

11/03/2025 Logistics
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Ecommerce Logistics Decoding CYFO CYCY and CYLO Terms

Ecommerce Logistics Decoding CYFO CYCY and CYLO Terms

This article provides a detailed analysis of common international logistics terms such as CY/FO, CY/CY, and CY/LO. It clarifies the scope of the carrier's responsibilities under different modes of transportation. The aim is to help cross-border e-commerce sellers mitigate potential risks and improve logistics efficiency. Understanding these terms is crucial for navigating the complexities of international shipping and ensuring smooth operations. The article serves as a practical guide for businesses involved in global trade, offering insights into optimizing their supply chain management.

11/03/2025 Logistics Encyclopedia
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