Ocean Freight Rates Drop Easing Costs for Ecommerce Sellers

Ocean Freight Rates Drop Easing Costs for Ecommerce Sellers

Ocean freight rates have plummeted, with the West Coast US route hitting a two-year low, down by as much as 80%. Decreased demand from Europe and the US is the primary driver, presenting both opportunities and challenges for cross-border e-commerce sellers. Preparing for the peak season by capitalizing on favorable ocean freight conditions is crucial. However, sellers should be wary of the impact of the Inflation Reduction Act and flexibly adjust their business strategies to stand out in the fierce competition.

01/06/2026 Logistics Industry Insights
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Sheins Platform Strategy Boosts Crossborder Ecommerce

Sheins Platform Strategy Boosts Crossborder Ecommerce

SHEIN, with its leading global search volume and app downloads, is accelerating its transformation from a fast-fashion brand to a platform-based e-commerce entity. Through online-offline integration, category expansion, and an open platform, SHEIN presents significant opportunities for cross-border sellers. This article delves into SHEIN's strategic transformation and provides practical advice for sellers to seize these opportunities, helping them expand into overseas markets. It explores how sellers can leverage SHEIN's platform to reach a wider audience and increase their sales.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Guide to Optimizing Listings for Higher Sales

Amazon Sellers Guide to Optimizing Listings for Higher Sales

For cross-border e-commerce sellers to stand out on Amazon, product listing optimization is crucial. This article focuses on design techniques for the main image, secondary images, and A+ pages, emphasizing clearly showcasing the product's appearance, functions, and usage scenarios. By crafting a brand story through A+ pages and addressing customer questions, sellers can effectively improve click-through rates and conversion rates. Prioritizing visual appeal and informative content within the listing are key to attracting and converting potential buyers on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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US Tariffs Challenge Crossborder Ecommerce Firms

US Tariffs Challenge Crossborder Ecommerce Firms

Fluctuating US tariff policies pose a significant challenge to cross-border e-commerce sellers. This article provides an in-depth analysis of the latest US tariff policies, revealing the underlying logic and impact. It offers practical response strategies to help navigate the complexities and find solutions. From the impact of reciprocal tariffs and tariff increases to the analysis of tariff components, this article empowers sellers to survive and thrive through compliant operations and flexible adaptation. It aims to help sellers find a way out of the predicament.

01/05/2026 Customs Knowledge
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Skechers Targets 14 Counterfeit Trademarks on Amazon

Skechers Targets 14 Counterfeit Trademarks on Amazon

This article reveals infringement lawsuits initiated by the popular Amazon brand Skechers, highlighting the risks of trademark, patent, and copyright infringement. It also lists recent examples of other infringement cases. The article provides cross-border e-commerce sellers with advice on preventing infringement risks, including comprehensive searching, cautious usage, timely monitoring, and seeking professional assistance. It emphasizes the importance of due diligence and proactive measures to avoid potential legal issues and financial losses associated with intellectual property rights violations in the competitive online marketplace.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Target Lessrestricted Categories for Faster Growth

Amazon Sellers Target Lessrestricted Categories for Faster Growth

This article delves into Amazon's category restriction policies, detailing 'open' categories that don't require permission to sell. It also provides a practical guide on how to apply for selling permission. The aim is to help e-commerce entrepreneurs quickly understand Amazon's rules, choose suitable starter categories, avoid risks, and efficiently begin their Amazon journey. It offers insights into navigating product restrictions and obtaining necessary approvals for selling specific items on the platform, ultimately facilitating a smoother and more profitable entry into the Amazon marketplace.

01/05/2026 Logistics Encyclopedia
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

01/05/2026 Logistics Industry Insights
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Assessing Coupangs Drop Shipping and Fulfillment Strategies

Assessing Coupangs Drop Shipping and Fulfillment Strategies

This article delves into two operational models on the Coupang platform: follow selling and extensive product listing. It details their respective advantages, risks, and challenges. For new sellers, the article advises avoiding blind follow selling and carefully selecting the extensive product listing model. It emphasizes that refined operations and brand building are the long-term path for e-commerce development, providing a reference for sellers to transform their strategies. The article also suggests focusing on quality over quantity and building a unique brand identity for sustainable growth.

01/05/2026 Logistics Encyclopedia
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Douyin Adjusts Shop Deposits Access Rules for Sellers

Douyin Adjusts Shop Deposits Access Rules for Sellers

This article provides an in-depth analysis of the recent new regulations released by the TikTok Shop platform. It covers aspects such as TikTok account's product promotion permissions, selection alliance admission standards, TikTok Mall entry criteria, margin adjustments, and changes to the new seller period rules. The aim is to help merchants stay up-to-date with the latest developments, avoid potential risks, and improve operational efficiency. This analysis helps businesses navigate the evolving TikTok e-commerce landscape and optimize their strategies for success.

01/05/2026 Logistics Industry Insights
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