Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle With Costs Stock Limits Ahead of Black Friday

Amazon Sellers Struggle With Costs Stock Limits Ahead of Black Friday

Amazon sellers experienced a mixed bag during Black Friday. While some saw order surges, many faced poor sales, inventory pile-ups, and storage capacity limitations. Even sellers paying $4 million annually struggled with insufficient storage. Inflation and rising FBA fees further intensified operational pressures. To navigate these challenges, sellers need to adapt their strategies, and Amazon should optimize its policies to collectively embrace the opportunities of the holiday shopping season. This requires a collaborative approach to address the issues and ensure a more balanced outcome for all.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Removal Reinstatement Tips and Data Strategies

Amazon Sellers Face Brand Removal Reinstatement Tips and Data Strategies

Many Amazon sellers are suddenly facing brand removal with only one chance to appeal. This article analyzes the reasons behind this wave from a data analyst's perspective. It provides strategic advice on information preparation, policy understanding, and evidence collection before submitting an appeal. It emphasizes the importance of compliant operations, brand protection, and diversified sales channels to help sellers navigate the brand removal crisis and recover their listings. The goal is to equip sellers with the knowledge and strategies necessary to successfully appeal and prevent future removals.

01/05/2026 Logistics Industry Insights
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Amazon Headline Search Ads Guide for Brand Visibility

Amazon Headline Search Ads Guide for Brand Visibility

This article provides an in-depth analysis of the advantages and operational methods of Amazon Headline Search Ads. It compares and contrasts them with Sponsored Products ads, offering practical tips on keyword research, campaign setup, performance monitoring, and optimization. The goal is to help sellers create effective brand exposure strategies, ultimately boosting sales and brand awareness. It covers key aspects of utilizing Headline Search Ads to maximize visibility and drive conversions within the Amazon marketplace, focusing on strategic implementation and continuous improvement for optimal results.

01/05/2026 Logistics Encyclopedia
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Amazon Canada Imposes Storage Limits Pushes Multichannel Fulfillment

Amazon Canada Imposes Storage Limits Pushes Multichannel Fulfillment

Amazon Canada will implement new storage limits on May 1st, posing challenges for sellers. This article explores the potential of Multi-Channel Fulfillment (MCF) as a solution, highlighting how MCF can influence sales calculations and potentially increase storage capacity. It also cautions sellers about the potential risks associated with MCF. Data-driven application suggestions are provided to help sellers achieve business growth under the new regulations. The article aims to guide sellers in navigating the new policy and optimizing their operations in the Canadian marketplace.

01/05/2026 Logistics
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Ebay Sellers Gain Edge with Optimized Shipping Strategies

Ebay Sellers Gain Edge with Optimized Shipping Strategies

This article provides a detailed guide on setting up shipping on eBay, using the US site as an example. It comprehensively explains how to create shipping policies, configure domestic and international shipping costs, select shipping services, and exclude shipping locations. The aim is to help sellers optimize their logistics, improve the buyer experience, and ultimately increase sales. It covers creating shipping rules, specifying costs for different regions, and choosing appropriate carriers. By following these steps, sellers can streamline their shipping process and attract more customers.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Face Warehouse Limits Ahead of Holidays

Amazon Sellers Face Warehouse Limits Ahead of Holidays

Amazon's sudden reduction of seller storage capacity before the year-end shopping season has triggered an inventory crisis. Sellers face the dual pressure of inventory backlog and restricted replenishment. This article delves into the reasons behind the storage limits and provides sellers with strategies to optimize inventory management, increase sales, and diversify warehousing solutions. These strategies aim to help sellers overcome the crisis and achieve business growth. By implementing these techniques, sellers can navigate the challenges and maintain a healthy and profitable FBA business.

01/05/2026 Logistics
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Amazon Intensifies Brand Protection Against Listing Hijackers

Amazon Intensifies Brand Protection Against Listing Hijackers

This article addresses the challenges faced by Amazon sellers whose brands are being manipulated. It provides detailed strategies for responding, including appealing to Amazon and filing complaints against VC accounts. The importance of preventative measures such as Brand Registry, GCID exemptions, exclusive sales, and the Transparency Program is emphasized. The aim is to help sellers effectively protect their brands, combat unfair competition, and achieve long-term growth on the Amazon platform. This includes proactive steps and reactive measures to safeguard brand integrity and market share.

01/05/2026 Logistics Industry Insights
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Prime Day Reveals Top Holiday Shopping Trends

Prime Day Reveals Top Holiday Shopping Trends

Amazon's fall Prime Day data reveals key trends for the year-end shopping season: apparel, home goods, and toys continue to be popular categories. Home essentials and beauty & personal care products rank among the Top 10 bestsellers. Amazon's own brands perform strongly. Sellers need to pay attention to these trends and optimize their product selection strategies to stand out from the competition and succeed during the year-end peak season. Focusing on in-demand categories and competitive pricing will be crucial for maximizing sales.

01/05/2026 Logistics Industry Insights
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Sheins Rapid Expansion Disrupts Global Fast Fashion Market

Sheins Rapid Expansion Disrupts Global Fast Fashion Market

This report analyzes SHEIN's dominance in the fast fashion industry, leading with a 31.6% net sales growth, significantly surpassing competitors like H&M, Zara, and Asos. Examining market share, user base, and growth strategies, it reveals the factors behind SHEIN's success and explores its impact on the global fast fashion landscape. The report highlights its ultra-fast supply chain, digital operations, and social media marketing as key drivers. It also addresses the sustainability challenges SHEIN faces, acknowledging the need for responsible practices within its rapid growth model.

01/08/2026 Logistics Industry Insights
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