Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Feishu Invests 21M in Crossborder Ecommerce Firm Youkeshu

Feishu Invests 21M in Crossborder Ecommerce Firm Youkeshu

The cross-border e-commerce landscape is rapidly changing, posing challenges to established sellers. Feishu Shennuo's significant investment of 21 million RMB in YKS (Youkeshu) has drawn industry attention, potentially breaking down barriers between sellers and service providers and exploring new collaborative models. Meanwhile, Starry Light faces lawsuits and declining performance. Cross-border e-commerce companies must innovate and embrace change to thrive in this highly competitive environment. The investment could signal a shift in industry dynamics, encouraging closer partnerships and new strategies for success.

01/05/2026 Logistics Industry Insights
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Ecommerce Firms Embrace Logistics Subscriptions Multicarrier Strategies for 2025

Ecommerce Firms Embrace Logistics Subscriptions Multicarrier Strategies for 2025

A DHL eCommerce report highlights logistics subscriptions and multi-carrier strategies as crucial for e-commerce businesses to succeed in the 2025 peak season. Logistics subscriptions enhance customer loyalty, while multi-carrier partnerships diversify risk and optimize service. Emerging trends like out-of-home delivery are also important. Businesses need to stay ahead of market changes to stand out in the competitive e-commerce landscape. Focusing on these key areas will allow businesses to improve their customer experience and adapt to the changing demands of the market.

01/07/2026 Logistics Industry Insights
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Ecommerce Drives Techfocused Lastmile Delivery Innovations

Ecommerce Drives Techfocused Lastmile Delivery Innovations

This report delves into the transformative impact of e-commerce on the supply chain, with a specific focus on the critical role of technological innovation in last-mile delivery. It gathers insights from logistics executives, revealing the challenges and opportunities in parcel transportation. The report explores how technology can be leveraged to optimize last-mile delivery strategies, enhance efficiency, reduce costs, and improve the overall user experience. It highlights the key trends and best practices shaping the future of e-commerce logistics and last-mile fulfillment.

01/29/2026 Logistics Industry Insights
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Chewy Loses 40M Revenue Amid Supply Chain Disruptions

Chewy Loses 40M Revenue Amid Supply Chain Disruptions

Pet e-commerce giant Chewy lost $40 million in sales due to out-of-stock issues, highlighting the importance of inventory management amidst supply chain challenges. This analysis explores the reasons behind these stockouts, Chewy's responses, and delves into effective inventory management strategies, influencing factors, and future trends. Drawing inspiration from Walmart's successful practices, it offers valuable insights for retailers navigating supply chain risks. The case emphasizes the critical need for robust inventory control to mitigate losses and maintain customer satisfaction in the competitive e-commerce landscape.

01/29/2026 Logistics Industry Insights
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Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong's cross-border e-commerce sector is facing a tax storm, with the "Saurav Mode" under intense scrutiny. This article delves into the operational methods and potential risks associated with the "Saurav Mode," revealing the key areas of focus for tax authorities. It provides cross-border sellers with strategies for transformation and upgrading, helping them achieve sustainable development under compliance. The analysis highlights the importance of adapting to new regulations and embracing compliant practices to navigate the evolving landscape of cross-border e-commerce.

01/26/2026 Customs Knowledge
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UPS Expands Ecommerce Strategy Amid Retail Shifts

UPS Expands Ecommerce Strategy Amid Retail Shifts

Store closures in the retail sector have impacted UPS's B2B business, but omnichannel retail presents new opportunities. UPS is actively addressing challenges and capitalizing on the e-commerce logistics market through strategies such as expanding warehousing, optimizing its logistics network, and embracing technological innovation. Facing intense competition, UPS leverages its experience and technological advantages to build a smart and efficient logistics system, leading industry transformation. The company focuses on providing comprehensive solutions to meet the evolving needs of retailers in the dynamic e-commerce landscape.

01/29/2026 Logistics Industry Insights
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Crossborder Ecommerce Express Shipping Vs Ocean Freight

Crossborder Ecommerce Express Shipping Vs Ocean Freight

This paper analyzes the differences in time efficiency and cost among Matson, ZIM e-commerce express, and regular ocean freight. It proposes corresponding logistics selection strategies for products of varying value. The study emphasizes that cross-border e-commerce sellers should comprehensively consider hidden costs and avoid solely pursuing low shipping rates to make more informed decisions. By understanding the trade-offs between speed and expense, sellers can optimize their supply chain and improve overall profitability. A balanced approach is crucial for successful cross-border operations.

02/11/2026 Logistics
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Chinese Sellers Thrive in Australias Ebay Ecommerce Boom

Chinese Sellers Thrive in Australias Ebay Ecommerce Boom

eBay Australia has become a crucial platform for Chinese sellers tapping into the Australian e-commerce market. This article provides an in-depth analysis of the Australian eBay market overview, operational strategies, compliance requirements, and frequently asked questions. It serves as a comprehensive operational guide for Chinese sellers, helping them achieve success in the Australian e-commerce market. It covers key aspects like market trends, listing optimization, customer service, and navigating local regulations to ensure a smooth and profitable entry into the Australian online retail landscape.

02/11/2026 Logistics Industry Insights
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