Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

The live streaming e-commerce market in Southeast Asia is experiencing rapid growth, projected to reach $19 billion in 2023. Lazada, Shopee, and TikTok Shop each have their unique strengths. Cross-border sellers should deeply understand the market, implement localized operations, improve live streaming quality, strengthen fan interaction, and embrace technological innovation to seize the opportunities in this emerging market.

01/16/2026 Logistics Industry Insights
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US Commerce Dept Adds Members to Supply Chain Advisory Panel

US Commerce Dept Adds Members to Supply Chain Advisory Panel

The U.S. Department of Commerce announced the expansion of the Advisory Committee on Supply Chain Competitiveness (ACSSC), adding 11 new experts in supply chain, logistics, and freight. This move aims to strengthen the committee's capabilities, provide more targeted advice for government decision-making, promote industry communication and cooperation, and help companies improve supply chain efficiency and competitiveness. The expanded committee will offer valuable insights into current challenges and opportunities within the supply chain landscape, informing policies that support American businesses.

01/28/2026 Logistics
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Qingdao Firms Turn to Crossborder Ecommerce for High ROI

Qingdao Firms Turn to Crossborder Ecommerce for High ROI

A Qingdao chamber of commerce partnered with Shenzhen Bailu Association to host a salon themed "Unlocking the Secrets to High ROI Growth." The event featured Chen Yong, who shared strategies for improving conversion rates in cross-border e-commerce. Focusing on key areas like product title optimization, main image design, and detail page construction, the salon aimed to help Qingdao businesses overcome growth bottlenecks and enhance operational efficiency. The goal was to promote the high-quality development of the local cross-border e-commerce ecosystem.

02/02/2026 Logistics Industry Insights
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Global Trade Rules to Be Updated Under HS Reform

Global Trade Rules to Be Updated Under HS Reform

The World Customs Organization (WCO) has launched an exploratory study for the strategic review of the Harmonized System (HS) code system. This aims to assess the system's usability, adequacy, and health, while exploring future development strategies. The review addresses new global trade challenges, enhances trade efficiency, and promotes trade facilitation and security. It lays the groundwork for a more efficient, fair, and sustainable global trade system. All parties are encouraged to actively participate and shape the future of the HS system.

01/05/2026 Customs Knowledge
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South Korea Proposes Faster Customs to Boost Global Trade

South Korea Proposes Faster Customs to Boost Global Trade

South Korea has submitted a proposal aimed at optimizing global cargo release times and enhancing trade facilitation. The core elements include regularly publishing cargo release times, continuously reducing these times, providing special and differential treatment, and promptly notifying parties of any delays and their reasons. This initiative is expected to improve trade efficiency, enhance transparency, promote fair trade, and ultimately deliver tangible benefits to businesses. The proposal seeks to streamline processes and create a more predictable and efficient international trade environment.

02/05/2026 Customs Knowledge
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Tiktok Expands US Logistics to Rival Amazon

Tiktok Expands US Logistics to Rival Amazon

TikTok is actively building a logistics and warehousing network in the US, aiming to support its e-commerce expansion and potentially challenge Amazon. Its logistics ambitions are evident through job postings and policy adjustments. The US social commerce market holds immense potential, and TikTok hopes to convert its traffic into sales. Cross-border sellers should pay close attention to these developments, seize opportunities, and prepare for the challenges ahead. TikTok's move signifies a significant shift in the e-commerce landscape, particularly for businesses targeting the US consumer base.

01/04/2026 Logistics Industry Insights
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Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Dongfang Zhenxuan's high-salary recruitment of TikTok overseas store operators signals its official entry into the international market. This article analyzes Dongfang Zhenxuan's advantages in going global and highlights the immense potential and opportunities of TikTok E-commerce. Furthermore, from the perspective of a data analyst, it explores the key factors in choosing cross-border e-commerce strategies, emphasizing the importance of data-driven decision-making. The move underscores the growing significance of TikTok as a platform for cross-border commerce and the strategic importance of data analysis in navigating this dynamic landscape.

12/30/2025 Logistics Industry Insights
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Chinas Fresh Food Supply Chain Faces Overhaul Amid Challenges

Chinas Fresh Food Supply Chain Faces Overhaul Amid Challenges

China's fresh food supply chain faces challenges from traditional models, leading to the rise of fresh food e-commerce. This analysis examines the advantages and disadvantages of e-commerce models and forecasts opportunities for development in traceability, branding, and integrated cold chain logistics. The future lies in optimizing the supply chain to ensure quality, freshness, and efficiency, ultimately reshaping the landscape of the fresh food industry in China.

09/28/2025 Logistics Industry Insights
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