Costco Struggles to Boost Ecommerce Growth

Costco Struggles to Boost Ecommerce Growth

Costco, a membership-based warehouse retail giant, faces challenges in e-commerce despite its active efforts. Constrained by its traditional model, it lags behind competitors like Sam's Club in BOPIS (Buy Online, Pick Up In Store) and website traffic. To succeed in its e-commerce transformation, Costco needs to optimize its product mix, explore new delivery methods, experiment with BOPIS, and strengthen member engagement. Addressing these areas will be crucial for Costco to effectively compete in the evolving online retail landscape and leverage its membership model for digital success.

01/29/2026 Logistics Industry Insights
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Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon now allows internal traffic redirection to independent websites, presenting new opportunities for sellers. Leverage 'Buy with Prime' to boost conversion rates and utilize Amazon Ads for traffic. Sellers should optimize user experience and strategically utilize Amazon resources. New Prime Exclusive Discount rules require accurate reference price submissions. This move aims to create an open platform, capture traffic entry points, and solidify Amazon's logistics advantages. The future suggests a win-win scenario for both independent websites and Amazon, fostering a more integrated e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Meta Ads Guide Optimizing Campaigns for Traffic Growth

Meta Ads Guide Optimizing Campaigns for Traffic Growth

This article provides an in-depth analysis of the "Traffic" objective within the Meta Ads Manager, offering a comprehensive practical guide from campaign setup to performance tracking. It aims to help cross-border e-commerce sellers and marketers drive targeted traffic and improve conversions. The content covers detailed settings for campaign, ad set, and ad levels, as well as advanced optimization strategies and solutions to common problems. Learn how to effectively leverage Meta Ads to boost your website traffic and achieve your marketing goals.

01/04/2026 Logistics Encyclopedia
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Tiktok Shop Drives Sales Through Optimized Product Cards

Tiktok Shop Drives Sales Through Optimized Product Cards

This article provides an in-depth analysis of product card traffic strategies for Douyin Stores (TikTok Shops). It covers the definition of traffic, entry points, acquisition methods, and data analysis. Merchants can improve product visibility and conversion rates by optimizing product information and participating in platform activities. This comprehensive guide helps businesses capitalize on the opportunities presented by shelf e-commerce and achieve significant growth in store performance within the Douyin ecosystem.

01/04/2026 Logistics Industry Insights
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Key Google SEO Terms Every Ecommerce Business Must Know

Key Google SEO Terms Every Ecommerce Business Must Know

This article explains common Google SEO terms for cross-border e-commerce independent websites, such as Nofollow, On/Off-page SEO, and Organic traffic. It aims to help you optimize your website and improve its ranking in search engine results pages (SERPs). Understanding these terms is crucial for effective SEO strategies and driving relevant traffic to your online store. By implementing these optimization techniques, you can enhance your website's visibility and attract more potential customers.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Prioritize Content for Growth

Amazon Sellers Urged to Prioritize Content for Growth

This article delves into the current traffic bottleneck faced by cross-border e-commerce businesses, proposing a solution centered around a "content-first" approach. It emphasizes the importance of optimizing product quality and Amazon product pages while adhering to platform rules to improve traffic efficiency and rebuild user trust. Ultimately, this strategy aims to achieve sustainable business growth. Under new policies, sellers who prioritize content will find themselves with new development opportunities.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

This article provides an in-depth analysis of the ROI of influencer marketing in the global e-commerce sector, offering strategic insights for cross-border e-commerce practitioners based on the latest developments of major e-commerce platforms. It also focuses on key seller activities and core industry data, revealing the continued growth trend of the e-commerce market size and the significant potential of the second-hand e-commerce market. This analysis helps businesses understand current market dynamics and optimize their e-commerce strategies.

02/05/2026 Logistics Industry Insights
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Aliexpands Faces Hurdles in Russias Ecommerce Push

Aliexpands Faces Hurdles in Russias Ecommerce Push

AliExpress faces import substitution opportunities in the Russian market, possessing advantages in traffic, goods, and brand recognition. However, it must address policy risks, market competition, and payment issues. Refined operations and localization strategies are crucial for success. By seizing opportunities and addressing challenges, AliExpress can tap into the lucrative Russian e-commerce market.

11/03/2025 Logistics Industry Insights
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Crossborder Ecommerce Gains Edge in Online Marketplaces

Crossborder Ecommerce Gains Edge in Online Marketplaces

This article analyzes the current situation and trends of cross-border e-commerce, pointing out the fading dividends of traditional e-commerce platforms and the challenges faced by independent website models. The rise of e-commerce platforms owned by European and American offline retailers presents new opportunities for cross-border e-commerce sellers. The article elaborates on the strategies, advantages, risks, and challenges of embracing these retailer-owned e-commerce platforms, providing practical guidance for sellers. It explores how sellers can leverage these new channels for growth and success in the evolving e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Gen Z Drives Spiritual Ecommerce Boom Via Tiktoks Witchtok

Gen Z Drives Spiritual Ecommerce Boom Via Tiktoks Witchtok

The #WitchTok tag on TikTok has gathered a large community of witchcraft enthusiasts. They share tarot readings, spells, and sell metaphysical items like crystals, creating a unique phenomenon of "metaphysical e-commerce." This trend reflects Generation Z's need for spiritual comfort under pressure, presenting new business opportunities for sellers in related categories. The platform allows for the rapid dissemination of information and products, catering to the growing interest in spirituality among younger demographics and highlighting the evolving landscape of online commerce.

01/06/2026 Logistics Industry Insights
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