Kwai and Google Partner to Boost Crossborder Ecommerce Sales

Kwai and Google Partner to Boost Crossborder Ecommerce Sales

This article reveals growth strategies for cross-border e-commerce using Kwai short videos for traffic generation and Google Ads for precise conversions. It focuses on building brand awareness in emerging markets through Kwai and then leveraging Google Ads to precisely reach high-intent customers, creating an efficient conversion loop. The importance of compliant operations is emphasized, and common questions are answered, helping cross-border e-commerce businesses achieve sales growth. This approach combines the reach of short-form video with the precision targeting of paid search.

01/21/2026 Logistics Encyclopedia
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Tiktok and Youtube Compete in Global Ecommerce Influencer Marketing

Tiktok and Youtube Compete in Global Ecommerce Influencer Marketing

TikTok and YouTube are fiercely competing in the short video space, particularly in cross-border e-commerce influencer marketing. TikTok boasts a massive user base and efficient algorithm-driven recommendations, making it ideal for rapid traffic generation. YouTube offers diverse content, suitable for brand building. Cross-border e-commerce businesses should choose platforms based on their specific needs to achieve precise marketing and maximize ROI. Understanding the strengths of each platform is crucial for successful influencer campaigns and overall business growth in the global market.

01/27/2026 Logistics Industry Insights
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The Asset-laden Dilemma of Cross-border E-commerce Logistics and Future Development Challenges

The Asset-laden Dilemma of Cross-border E-commerce Logistics and Future Development Challenges

Cross-border e-commerce logistics face challenges due to the influence of the fully managed model, particularly a shortage of air transport capacity. While e-commerce platforms aim for light asset operations, logistics providers must undertake heavy asset investments. In the future, the industry needs to coordinate resources from all parties to achieve sustainable development.

07/23/2025 Logistics
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Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

China has over 1,800 overseas warehouses, providing strong support for cross-border e-commerce. These warehouses can be categorized into three types: third-party service-oriented, platform-oriented, and growth-oriented. They address challenges posed by the pandemic by shortening transport times and enhancing supply chain efficiency. Sellers should consider factors such as scale, management systems, reasonable costs, and integrated operations when choosing an overseas warehouse.

07/17/2025 Logistics
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Nanjing Achieves New Model for Cross-border E-commerce Ocean Freight Full Container Imports

Nanjing Achieves New Model for Cross-border E-commerce Ocean Freight Full Container Imports

Nanjing has implemented a new model for importing via cross-border e-commerce using FCL shipping, successfully completing its first FCL operation and significantly reducing logistics costs. Goods purchased through overseas e-commerce platforms are delivered within a week. Although sea freight is slightly slower than air freight, its cost advantages are clear, providing good options for e-commerce businesses and consumers, and promoting further development of cross-border trade.

07/21/2025 Logistics
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Ecommerce Success Hinges on Strategic Product Selection

Ecommerce Success Hinges on Strategic Product Selection

In cross-border e-commerce, product selection is crucial for success. This article reveals the golden rules of independent station product selection, including understanding products, utilizing tools, avoiding pitfalls, tapping into niche markets, and validating demand. It also emphasizes post-selection operational strategies, focusing on both traffic generation and excellent customer service, to help you create a cross-border best-seller and establish your own brand. A strategic approach to product selection, combined with effective marketing and customer care, is key to thriving in the competitive e-commerce landscape.

01/04/2026 Logistics Encyclopedia
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Ecommerce Traffic Drops Diagnosis and Recovery Guide

Ecommerce Traffic Drops Diagnosis and Recovery Guide

A sharp drop in independent website traffic is a common challenge for cross-border e-commerce businesses. This article delves into four types of traffic decline, providing diagnostic methods such as timeline investigation and traffic channel segmentation. Furthermore, it offers ten traffic boosting strategies, including SEO, paid advertising, and KOL marketing, to help sellers regain traffic advantage and achieve sales growth. The strategies aim to reshape traffic acquisition and improve overall performance for independent e-commerce platforms.

01/06/2026 Logistics Encyclopedia
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Pinterest Brands Share Traffic Growth Strategies for Millions of Views

Pinterest Brands Share Traffic Growth Strategies for Millions of Views

This analysis explores the Pinterest traffic generation strategies employed by brands like Temple & Webster, focusing on home decor and related industries. It summarizes key techniques, including profile optimization, content diversification, and strategic keyword usage. The aim is to provide actionable insights that can help brands effectively leverage Pinterest to drive organic traffic and achieve significant growth in the e-commerce space. The analysis highlights practical approaches for optimizing Pinterest presence and maximizing its potential for attracting customers.

02/05/2026 Logistics Industry Insights
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