OZON Trend Data Boosts Seller Success in Ecommerce

OZON Trend Data Boosts Seller Success in Ecommerce

This article provides a detailed interpretation of how OZON sellers can leverage the "Trends" module in the back-end to analyze market volume and sales cycles. By following three steps: accessing the back-end, selecting a category, and viewing the data, sellers can grasp key information to optimize product selection and sales strategies, ultimately standing out from the competition. This allows for data-driven decisions and improved performance on the OZON platform.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Transpacific Shipping Rates Hit Lows Sparking Buyer Interest

Transpacific Shipping Rates Hit Lows Sparking Buyer Interest

Freight rates on the US West Coast route have plummeted nearly 60% due to a confluence of factors including overstocked inventories by European and American shippers, weak demand due to inflation, and easing port congestion. Experts predict further rate declines, although a return to pre-pandemic levels is unlikely. Shippers should monitor market trends and optimize shipping schedules. Shipping companies need to adjust capacity and improve operational efficiency to navigate market volatility.

12/29/2025 Logistics Industry Insights
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World Cup Economics From Trading Cards to Yiwus Manufacturing

World Cup Economics From Trading Cards to Yiwus Manufacturing

As the Qatar World Cup approaches, star player card auction prices are hitting new highs, and Yiwu merchants are actively preparing, leading to a boom in the football economy. This article delves into the commercial logic behind the World Cup, exploring the global influence of Yiwu manufacturing, the importance of strategic betting, and emerging trends in the Sports Marketing 3.0 era. It provides Chinese sellers with strategic insights for capitalizing on the World Cup opportunity.

12/29/2025 Logistics Industry Insights
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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Global Air Freight Labeling Standards A Key Guide

Global Air Freight Labeling Standards A Key Guide

This article provides a comprehensive interpretation of international air freight label specifications, covering core classifications, information elements, and practical considerations. It emphasizes the importance of label accuracy and completeness for cargo transportation. The paper also explores the future development trends of intelligent, electronic, and unified labels, aiming to provide a detailed reference guide for foreign trade practitioners. The article highlights the critical role of proper labeling in ensuring efficient and compliant international air cargo movements.

01/15/2026 Logistics Encyclopedia
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Heavyduty Truck Orders Drop Amid Industry Uncertainty

Heavyduty Truck Orders Drop Amid Industry Uncertainty

Preliminary data shows another decline in North American Class 8 truck orders for November, suggesting a potential market correction. While October saw a month-over-month increase, year-over-year figures remain down. This downturn could be attributed to factors like pulled-forward demand, economic conditions, fuel prices, and emission standards. Heavy-duty truck manufacturers need to closely monitor market trends, adapt strategies, and embrace new technologies to navigate the changing landscape.

01/15/2026 Logistics Industry Insights
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Diesel Prices Drop in US Amid Market Shifts

Diesel Prices Drop in US Amid Market Shifts

U.S. diesel prices have fallen for two consecutive weeks. This article provides an in-depth analysis of the various factors influencing diesel prices, including crude oil prices, refinery capacity, and seasonal demand, and forecasts future trends. It also explores the impact of diesel price fluctuations on the transportation industry and consumers, offering corresponding coping strategies. The analysis considers the interplay of global energy markets and domestic economic conditions in shaping diesel price dynamics.

01/15/2026 Logistics
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US Airlines Leverage DOT Data for Market Edge

US Airlines Leverage DOT Data for Market Edge

OAG's DOT Aviation Data Analysis tool integrates US Department of Transportation data, providing key information such as profitability, load factors, and fuel costs. This empowers users to analyze market trends, benchmark costs, conduct financial benchmarking, and plan for future development. Gain a competitive edge in the US aviation market by leveraging this tool for in-depth insights and strategic decision-making. It facilitates understanding of market dynamics and supports informed route planning and resource allocation.

01/15/2026 Airlines
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ATR Executive Highlights Aviation Challenges in OAG Interview

ATR Executive Highlights Aviation Challenges in OAG Interview

The latest OAG On Air podcast episode features OAG's Chief Analyst and an ATR executive discussing the challenges and opportunities in the aviation industry. Using OAG Analyser data, they analyze the importance of regional aviation, refined operational strategies, and sustainable development trends. The discussion provides valuable insights for industry stakeholders, highlighting the crucial role of regional airlines and data-driven decision making in navigating the current market landscape and fostering sustainable growth.

01/07/2026 Logistics Industry Insights
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