Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
Read More
Europes Crossborder Logistics Firms Tackle Peak Season Delays

Europes Crossborder Logistics Firms Tackle Peak Season Delays

This paper delves into the issue of delivery delays in European cross-border logistics during peak seasons. It identifies the underlying causes and provides a comprehensive set of strategies to mitigate these risks. These strategies include early inventory preparation, securing cargo space, optimizing channel mix, ensuring compliant customs declarations, and implementing real-time anomaly monitoring. By adopting these measures, sellers can effectively reduce the risk of delays during peak seasons, ultimately enhancing customer experience and satisfaction in the European e-commerce market.

01/15/2026 Logistics
Read More
Guangzhous Banggood Struggles Amid Ecommerce Downturn

Guangzhous Banggood Struggles Amid Ecommerce Downturn

Banggood's early holiday break reflects the difficulties faced by cross-border e-commerce: sluggish markets, high costs, and intense competition. Breaking through requires refined operations, diversified markets, and product innovation. Companies should also shoulder social responsibility during challenging times. The situation highlights the need for businesses to adapt to the evolving global market and prioritize sustainable growth strategies rather than solely focusing on short-term gains. This includes investing in employee training and exploring new revenue streams to mitigate future risks.

01/16/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Slumps Amid High Exchange Rates Weak Demand

Crossborder Ecommerce Slumps Amid High Exchange Rates Weak Demand

Cross-border e-commerce faces significant challenges. High exchange rates struggle against a cold wave of orders, with some companies starting holidays early. New sellers flood Amazon, while established sellers hoard accounts, intensifying industry competition. Businesses need to carefully assess risks and optimize operational strategies to survive and thrive. The industry faces headwinds, requiring careful navigation and adaptation to the changing market dynamics. Strategic planning and efficient resource allocation are crucial for weathering the current downturn and positioning for future growth.

01/16/2026 Logistics Industry Insights
Read More
Retailers Adapt Strategies for Yearround Holiday Shopping Demand

Retailers Adapt Strategies for Yearround Holiday Shopping Demand

In an interview, Roadie executive Will Walker highlights the challenges of an 'always-on' holiday shopping season for retailers. He emphasizes the need to start promotions early, optimize last-mile delivery, and leverage flexible crowdsourced driver networks to meet capacity demands. Key to success is maintaining simplicity, flexibility, and a customer-centric approach, while also addressing returns. The last mile has evolved from 'Amazonification' to personalized service, requiring retailers to adapt and offer tailored delivery solutions to meet increasingly specific consumer needs.

01/16/2026 Logistics Industry Insights
Read More
XPO Werner Executives Optimistic About Peak Season Supply Chain

XPO Werner Executives Optimistic About Peak Season Supply Chain

XPO and Werner executives expressed optimism about the 2020 peak season outlook at the CSCMP conference, anticipating an early and sustained peak driven by strong demand and tight capacity. Companies should enhance communication with customers, optimize capacity allocation, increase technology investment, improve employee skills, and strengthen risk management. These strategies are crucial to capitalize on opportunities and navigate challenges presented by the demanding peak season environment within the evolving supply chain landscape. Addressing capacity constraints will be key to success.

12/31/2025 Logistics Industry Insights
Read More
Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware faces financial pressure due to inventory overstock resulting from misjudged demand during the early pandemic. The company is responding with measures like production halts, promotions, and price increases, while actively pursuing a strategic transformation. This includes expanding online channels, launching sub-brands, and strengthening brand marketing. Tupperware's case serves as a warning to businesses about the importance of accurate market demand forecasting, diversifying sales channels, and continuous product innovation to avoid similar inventory issues and ensure long-term viability.

01/19/2026 Logistics Industry Insights
Read More
Vietnam Lockdowns Strain Global Supply Chains Ahead of Holidays

Vietnam Lockdowns Strain Global Supply Chains Ahead of Holidays

Vietnam's pandemic lockdowns have significantly impacted global supply chains, posing risks of product delivery delays and sales decline for retailers. Businesses are actively adjusting strategies, including early stockpiling, production relocation, inventory optimization, and diversified sourcing, to address these challenges. Building a more resilient and flexible supply chain system is crucial for companies to cope with future risks. The disruption highlights the need for proactive measures and adaptable strategies in navigating unforeseen global events and ensuring business continuity in the retail sector.

01/19/2026 Logistics Industry Insights
Read More
Fujians Christmas Decor Exports Surge Dominating Global Markets

Fujians Christmas Decor Exports Surge Dominating Global Markets

In the first 11 months of 2025, Fujian's Christmas supplies exports reached 2.84 billion yuan, accounting for 70% of the province's total festive product exports. Driven by a complete industrial chain, product innovation, and eco-friendly advantages, Fujian's Christmas supplies are popular in markets like the EU and Latin America. Key drivers for export growth include early release of overseas orders, diversified market layout, and policy support. Fujian's "Christmas economy" has extended to new sectors such as food, demonstrating strong development potential.

12/25/2025 Logistics Industry Insights
Read More
Realtime Tracking Boosts Supply Chain Profitability

Realtime Tracking Boosts Supply Chain Profitability

This webinar addresses the challenge of limited visibility into in-transit inventory within the supply chain. It explores how real-time tracking technologies can enable precise delivery, optimize resource allocation, and enhance customer service. Furthermore, the webinar will cover establishing early warning systems to mitigate delay risks, ultimately improving profit margins and overall competitiveness. By gaining better control over in-transit inventory, businesses can streamline operations and respond proactively to potential disruptions, leading to a more efficient and resilient supply chain.

01/19/2026 Logistics Industry Insights
Read More