eBay's US site will implement a new return policy for auto parts on July 15, 2025, requiring sellers to offer at least 30 days of free returns for items priced over $10. eBay will subsidize 50% of return shipping costs to enhance customer satisfaction and boost sales. Non-compliant items will be removed, urging sellers to pay attention to the new regulations.
eBay empowers developers through open APIs, enhancing the shopping experience and offering diverse sales models like auctions and fixed prices. Sellers should leverage these tools and choose appropriate sales strategies based on their circumstances. Success hinges on navigating the opportunities and challenges within emerging markets, effectively utilizing the available resources and adapting to the evolving landscape of online commerce.
This article delves into how to identify genuine products and avoid counterfeit goods when shopping on eBay's US website. It provides a detailed guide to minimize the risk of purchasing fakes. By carefully selecting reputable sellers, scrutinizing product descriptions and images, and understanding return policies, buyers can significantly reduce the chances of encountering fraudulent items. The article also highlights eBay's platform control measures and buyer protection processes, ensuring a safer and more secure cross-border shopping experience.
This article provides a detailed interpretation of core terminology used on the three major cross-border e-commerce platforms: Amazon, AliExpress, and eBay. It also introduces the DaShu cross-border common terminology query tool, designed to help sellers quickly grasp platform rules and improve operational efficiency, ultimately leading to sales growth. This tool offers authoritative, accurate, convenient, and practical term explanations, assisting sellers in achieving success in the cross-border e-commerce market.
eBay Certified Official Warehouses are crucial for improving cross-border logistics efficiency and enhancing buyer experience. Leveraging platform endorsement, system integration, and traffic support, they help sellers shorten fulfillment times and reduce order cancellation rates. This article provides a detailed interpretation of the advantages, applicable scenarios, integration process, and operational key points of certified warehouses. It aims to help sellers effectively utilize this tool to achieve business growth by optimizing their international shipping and warehousing strategies on the eBay platform.
This article delves into Amazon CPC advertising optimization techniques, covering key aspects such as keyword optimization and campaign strategy adjustments. It aims to help sellers overcome ineffective spending and achieve precise targeting, ultimately improving ad conversion rates. Through practical case studies, it provides actionable methods to assist sellers in perfectly aligning their advertising goals with the platform's algorithm. This enables sellers to maximize ROI and achieve their desired advertising outcomes on Amazon.
This article provides an in-depth analysis of Amazon ACOS (Advertising Cost of Sales), including its calculation formula, influencing factors, and optimization strategies. It aims to help sellers accurately measure advertising performance and improve profitability. The article details both classic and advanced ACOS calculation methods, analyzes key influencing factors such as product price, keyword selection, and Listing optimization. It also offers practical strategies and techniques to help you master Amazon advertising and achieve sales growth.
This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.
This guide provides a comprehensive Amazon Black Friday Cyber Monday advertising strategy, covering product link categorization, combining automatic and manual campaigns, utilizing other ad types, managing existing campaigns, and controlling advertising budgets while considering profitability. It aims to help sellers stand out in a competitive market and achieve both sales and profit growth during the peak shopping season. The strategy emphasizes a holistic approach to advertising, ensuring optimal performance and return on investment.
High click-through rate but low conversion is a common problem for Amazon sellers. This article analyzes two main reasons: internal advertising competition and external competitor dominance. It provides solutions such as keyword isolation, dayparting, lowering bids, and optimizing listings to help sellers improve advertising effectiveness. By implementing these strategies, sellers can better target their audience, reduce wasted ad spend, and ultimately increase conversion rates, leading to a more profitable advertising campaign on Amazon.
