Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

The United States Postal Service (USPS) plans to open its last-mile delivery network, allowing various shippers to bid for access to its over 18,000 delivery points. This initiative aims to increase USPS revenue, enhance financial sustainability, and help retailers achieve faster delivery times. Experts view this as both an opportunity and a challenge, with the bidding process, pricing, and service levels being crucial factors. This move has the potential to reshape the express delivery industry landscape and intensify market competition.

01/15/2026 Logistics
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Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Taboola CPC Strategies Boost Crossborder Ecommerce Efficiency

Taboola CPC Strategies Boost Crossborder Ecommerce Efficiency

This article provides an in-depth analysis of Taboola's CPC billing model, offering budget setting and cost optimization strategies for cross-border e-commerce. By optimizing ad creatives, precisely targeting audiences, and adjusting bidding strategies, it helps cross-border e-commerce businesses achieve efficient promotion on the Taboola platform, reduce advertising costs, and improve ROI. The strategies focus on maximizing the effectiveness of campaigns while minimizing expenditure, ultimately leading to a more profitable advertising experience for businesses targeting international markets.

01/23/2026 International Settlement
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USPS Expands Lastmile Delivery to Outside Bidders

USPS Expands Lastmile Delivery to Outside Bidders

USPS plans to open its last-mile delivery network, offering access to over 18,000 DDUs to more shippers through a bidding process. This initiative aims to boost revenue, improve financial sustainability, and enable retailers to achieve same-day or next-day delivery. Experts believe this move could reshape the US logistics landscape, but its success hinges on effective execution. The strategy represents a significant shift for USPS and could have a wide-ranging impact on e-commerce and supply chain operations.

01/21/2026 Logistics Industry Insights
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USPS Opens Lastmile Delivery to Private Bidders Disrupting Logistics

USPS Opens Lastmile Delivery to Private Bidders Disrupting Logistics

USPS is opening its 'last mile' delivery network, allowing shippers of all sizes to bid on using its postal delivery units, aiming to increase revenue and speed up delivery. The success of this initiative hinges on the bidding process, pricing, operational management, and competition with existing logistics giants. This move has the potential to reshape the US logistics landscape, but it also faces numerous challenges. Whether USPS can effectively manage the increased complexity and maintain service quality remains to be seen.

01/28/2026 Logistics
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Canadian Railroads Compete for Kansas City Southern in Major North American Rail Shift

Canadian Railroads Compete for Kansas City Southern in Major North American Rail Shift

Canadian National Railway (CN) and Canadian Pacific Railway (CP) competed to acquire Kansas City Southern (KCS), aiming to create a rail network connecting the three largest economies in North America. This merger not only reshaped the logistics landscape but also sparked regulatory scrutiny, shipper concerns, and discussions about industry consolidation. The final outcome will profoundly impact the future of rail transportation in North America. The bidding war and potential consolidation raised questions about competition and access for shippers across the continent.

01/29/2026 Logistics Industry Insights
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USPS Expands Lastmile Delivery to Private Bidders

USPS Expands Lastmile Delivery to Private Bidders

USPS plans to open its last-mile delivery network, allowing various shippers to bid for access, aiming to increase revenue, improve financial health, and help retailers achieve faster delivery. This move faces challenges such as bidding process design, pricing predictability, and operational complexity. Its success or failure will reshape the US logistics landscape, impacting the last-mile delivery strategies of retailers and logistics companies. The initiative's outcome could significantly alter the competitive dynamics of e-commerce fulfillment and parcel delivery across the nation.

02/03/2026 Logistics
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USPS Unveils Ambitious Plan to Overhaul Lastmile Delivery

USPS Unveils Ambitious Plan to Overhaul Lastmile Delivery

USPS is attempting to reshape the logistics landscape by opening its last-mile delivery network. This aims to increase revenue, improve efficiency, and accelerate delivery times. However, it faces challenges including the bidding process, pricing strategies, service quality, operational complexity, competition, and its relationship with Amazon. The success of this strategy hinges on execution and the ability to effectively manage operational complexity and compete with existing logistics companies. Careful planning and efficient execution are crucial for USPS to succeed in this competitive market.

02/03/2026 Logistics
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