Amazon Sellers Warned Against Common Product Selection Mistakes

Amazon Sellers Warned Against Common Product Selection Mistakes

This article identifies four common mistakes in Amazon product selection: blindly trusting the BSR list, relying on rumors, copying products from wholesale websites, and making subjective assumptions. The article emphasizes that product selection should be based on market research and data analysis, avoiding blind following and subjective judgment to reduce risk and increase the likelihood of success. Focusing on data and market trends is crucial for effective product selection and avoiding common pitfalls in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Cut Costs Boost Sales with PPC Strategies

Amazon Sellers Cut Costs Boost Sales with PPC Strategies

This article highlights Amazon Ads optimization case studies, focusing on traffic challenges for high-priced products. It offers practical techniques such as SKAG adjustments, bid optimization, Sponsored Brands Video (SBV) strategies, data-driven campaign management, and VCPM utilization. These strategies aim to help sellers double sales and reduce ACOS, providing new insights into PPC implementation. The article emphasizes actionable steps and real-world examples to improve campaign performance and drive results for premium product listings on Amazon.

01/04/2026 Logistics Industry Insights
Read More
EU Lighting Export Guide Certifications and Compliance Explained

EU Lighting Export Guide Certifications and Compliance Explained

This article provides an in-depth analysis of the various certifications required for lighting exports to Europe, including CE, UKCA, RoHS, GS, and ERP certifications, as well as Amazon platform compliance policies. It emphasizes the importance of compliance and offers practical guidance for lighting exporters, helping businesses successfully enter the European market. The guide covers essential aspects of meeting regulatory requirements and navigating the complexities of European standards to ensure smooth market access for lighting products.

01/04/2026 Customs Knowledge
Read More
Amazon Sellers Prepare for Q4 Holiday Sales Surge

Amazon Sellers Prepare for Q4 Holiday Sales Surge

Preparing for the Q4 peak season is crucial, and Amazon sellers need to identify potential bestsellers in advance. This article, based on market data analysis, recommends holiday bestsellers such as Halloween decorations/candies, Thanksgiving decorations, gift boxes, and Christmas decorations. It aims to help sellers accurately target the market and capitalize on the Q4 opportunity. Identifying these products early allows for sufficient inventory and optimized listings, maximizing sales potential during the busiest shopping period of the year.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Advised on Managing Unfair Product Reviews

Amazon Sellers Advised on Managing Unfair Product Reviews

Cross-border e-commerce sellers often encounter bizarre negative reviews that damage their store reputation. This article provides strategies to address them: calmly analyze the type of review (product quality, service, malicious, or unreasonable) and take appropriate action, such as apologizing, improving products, or reporting malicious behavior. Simultaneously, actively maintain store reputation by promptly responding to reviews, encouraging positive feedback, and understanding Amazon's criteria and process for removing negative reviews. Turn crises into opportunities for business growth.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt Ethical Strategies for Product Launches

Amazon Sellers Adopt Ethical Strategies for Product Launches

In the highly competitive Amazon marketplace, relying solely on advertising is no longer effective. This article emphasizes the importance of 'White Hat Operations,' requiring a comprehensive approach encompassing product quality, Listing optimization, pricing strategies, supply chain management, and compliant operations. Differentiating products and taking a rational, trial-and-error approach is crucial for achieving sustainable success on the Amazon platform. Focusing on building a solid foundation and avoiding black hat tactics is key to long-term growth and stability.

01/06/2026 Logistics Industry Insights
Read More
Amazon Tightens Brand Registry Rules Sellers Face Challenges

Amazon Tightens Brand Registry Rules Sellers Face Challenges

A widespread failure of the Amazon brand whitelist has shocked sellers. This article analyzes the background, reasons for failure, and impact of the whitelist policy. It provides coping strategies for sellers, including accelerating trademark registration and creating packaging with a logo. It emphasizes that compliant operation and brand building are key to the long-term development of Amazon sellers. Sellers should focus on strengthening their brand presence and ensuring their products adhere to Amazon's policies to mitigate future disruptions.

01/06/2026 Logistics Industry Insights
Read More
Shopee Enhances Logistics to Boost Seller Sales

Shopee Enhances Logistics to Boost Seller Sales

This article provides a detailed guide on setting up Shopee logistics channels. It covers enabling logistics channels for both the store and individual products, and leveraging batch tools for efficient logistics management. Furthermore, it offers tips on selecting the right logistics channels and addresses frequently asked questions, aiming to help sellers optimize their logistics strategies and enhance their store's operational efficiency. The guide focuses on practical application and providing actionable insights for sellers navigating Shopee's logistics system.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Optimize CPC Ad Strategies for Growth

Amazon Sellers Optimize CPC Ad Strategies for Growth

This article provides an in-depth analysis of Amazon CPC advertising, covering Sponsored Products, Sponsored Brands, and Sponsored Display ads. It examines key factors influencing ad performance, including the Buy Box, budget, relevance, click-through rate, conversion rate, price, reviews, and account health. The importance of building an efficient advertising structure is emphasized. This guide aims to offer sellers a comprehensive and practical guide to Amazon advertising, helping them optimize their campaigns and improve overall performance on the platform.

01/06/2026 Logistics Encyclopedia
Read More
Guangdong Couple Breaks Douyin Livestream Records

Guangdong Couple Breaks Douyin Livestream Records

Guangdong Couple's Douyin "Double Eleven" live streaming GMV exceeded 700 million RMB. They precisely target women aged 25-40, focusing on international beauty products, driven by benefits and supported by Wuyou Media. Continuous innovation is needed for sustained growth. Their success highlights the power of targeted marketing and the influence of MCN agencies in the live streaming e-commerce landscape. Maintaining their competitive edge requires ongoing adaptation and innovative strategies to cater to evolving consumer preferences.

01/06/2026 Logistics Industry Insights
Read More