Key Metrics to Boost Email Marketing ROI

Key Metrics to Boost Email Marketing ROI

This article delves into key metrics for EDM (Electronic Direct Mail) marketing, including open rate, click-through rate (CTR), conversion rate, bounce rate, unsubscribe rate, and spam complaint rate. By analyzing and optimizing these metrics, marketers can effectively improve email marketing performance, achieving higher user conversion and business growth. Understanding these indicators allows for data-driven decisions and refined strategies, ultimately leading to more successful email campaigns and a better return on investment.

01/04/2026 Logistics Encyclopedia
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Facebook Reels Boosts Customer Acquisition Via Messenger

Facebook Reels Boosts Customer Acquisition Via Messenger

This article explains how to leverage Facebook Reels' 'Click to Messenger' ads for precise lead generation. It covers optimizing ad objectives, configurations, and creative assets to effectively acquire potential customers. The guide focuses on maximizing the impact of your Reels ads by strategically utilizing the 'Click to Messenger' feature to initiate direct conversations and nurture leads within the Messenger platform. Learn how to fine-tune your targeting and messaging for optimal results.

12/31/2025 Logistics Industry Insights
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Instagram Expands Stories Links to All Users Boosting Ecommerce

Instagram Expands Stories Links to All Users Boosting Ecommerce

Instagram Stories now allows all accounts to add links, facilitating traffic generation to independent websites. Mastering the techniques for adding, applying, and tracking these links is crucial. Video content is key to successful implementation and driving engagement. Leverage this feature to effectively direct your audience to your independent site and boost conversions. Optimize your Stories with compelling visuals and clear calls to action to maximize the benefits of this new linking capability.

12/29/2025 Logistics Industry Insights
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Douyin Shop Streamlines Product Listing Process

Douyin Shop Streamlines Product Listing Process

This article details the complete process of listing products on Douyin Shop, covering key aspects such as category selection, title optimization, attribute filling, main image design, detail page creation, and price setting. Say goodbye to inefficient copying and master direct listing techniques to help new merchants quickly create popular products. It provides a comprehensive guide for beginners to understand and efficiently manage their product listings on Douyin Shop, ultimately contributing to their e-commerce success.

12/31/2025 Logistics Encyclopedia
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Amazon Success Guide for Smallbudget Sellers

Amazon Success Guide for Smallbudget Sellers

This article provides practical operational strategies for Amazon sellers with limited startup capital. It emphasizes lightweight product selection, avoiding direct competition in operations, controlling costs, and focusing on meticulous operation and a long-term perspective. Even with only 100,000 RMB in startup capital, sellers can achieve success on Amazon through the right strategies. The key is to choose products wisely, manage expenses carefully, and build a sustainable business model for long-term growth and profitability.

12/30/2025 Logistics Industry Insights
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Air China Reinstates Beijingtoronto Route After 30year Hiatus

Air China Reinstates Beijingtoronto Route After 30year Hiatus

Air China will launch a direct Beijing-Toronto route on May 20th, operated by Boeing 777-300ER aircraft, offering comfortable business and economy class experiences. This marks Air China's resumption of the route after more than three decades, aiming to enhance passenger travel quality and, along with other Chinese airlines, promote Sino-Canadian exchange. The new route provides convenient travel options for both business and leisure travelers, fostering stronger ties between the two countries.

04/30/2025 Logistics
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USPS Unveils Plan to Overhaul Package Delivery Under Dejoy

USPS Unveils Plan to Overhaul Package Delivery Under Dejoy

Under DeJoy's leadership, the USPS is implementing the "Delivering for America" plan, aiming to optimize package partnerships, expand direct-to-consumer services, enhance efficiency, and achieve financial sustainability. This transformation involves strategic adjustments to improve operational performance and ensure the long-term viability of the postal service in a rapidly evolving delivery landscape. The plan focuses on modernizing infrastructure, streamlining processes, and adapting to changing customer needs to remain competitive in the package delivery market.

01/08/2026 Logistics Industry Insights
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Lithiumion Battery Export Rules Tighten for LCL Shipments

Lithiumion Battery Export Rules Tighten for LCL Shipments

This article provides a detailed overview of the operational process for LCL sea freight export of lithium-ion batteries. It covers HS codes and declaration elements, required documents for dangerous goods declaration, operational steps for LCL sea freight, and key precautions. The aim is to assist foreign trade enterprises in completing lithium-ion battery export operations safely and efficiently, ensuring compliance and smooth logistics throughout the shipping process.

04/30/2024 Logistics Encyclopedia
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Cbps New Regulations Reshape US Tariff Policies Imports

Cbps New Regulations Reshape US Tariff Policies Imports

On May 15, CBP updated the terms regarding reverse tariffs under IEEPA, stating that tariff eligibility is determined by the final loading date of the shipping vessel. Goods loaded after the deadline will no longer qualify for duty exemption or the 10% reverse tariff, increasing the burden on importers. This change necessitates that importers promptly adjust their declarations and strategies to address the challenges posed by the new policy.

05/20/2025 Customs Knowledge
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Zhengzhoubogot Air Cargo Costs Analyzed

Zhengzhoubogot Air Cargo Costs Analyzed

Air freight services from Zhengzhou to Bogotá have been launched, with Turkish Airlines offering efficient solutions at a standard cargo cost of 145 RMB. The journey includes a route from Zhengzhou to Almaty, then transferring from Almaty to Istanbul before reaching Bogotá. Please note that prices are for reference and must be confirmed with customer service, excluding customs fees and other charges. Proper shipping arrangements will ensure a smooth transportation process.

08/06/2025 Logistics
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