Jumia Sellers Gain Traffic with Optimized Product Listings

Jumia Sellers Gain Traffic with Optimized Product Listings

This article provides an in-depth analysis of key aspects for listing new products on Jumia, including pre-listing considerations, choosing between VC/SC Seller Center, using MangoShop ERP, product pricing, category selection, title optimization, detail page writing, and direct mail logistics rules. It aims to help sellers avoid pitfalls, efficiently list new products, boost store traffic, and achieve success in the African e-commerce market. The guide covers practical strategies for maximizing visibility and sales potential on the Jumia platform.

01/04/2026 Logistics Encyclopedia
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Can Innovation Save Purple Postacquisition

Can Innovation Save Purple Postacquisition

American DTC home goods brand Purple Innovation faces losses and potential delisting. Once a disruptor in the mattress market with its innovative technology, Purple's performance declined due to increased competition and decreased market demand. Purple attempted to acquire Intellibed to save itself, but its future remains uncertain. This highlights the need for continuous innovation for DTC brands to thrive in a competitive market. The company's struggles serve as a cautionary tale for direct-to-consumer businesses in the home goods sector.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Brands See Global Growth Surge

Crossborder Ecommerce Brands See Global Growth Surge

The independent website model in cross-border e-commerce offers a new approach for brands going global. Merchants can independently control data, shape brand image, expand marketing channels, increase profit margins, and lower entry barriers. Independent websites help merchants establish a competitive advantage in overseas markets and achieve sustainable development. This model empowers businesses to build direct relationships with customers, fostering loyalty and providing valuable insights for product development and marketing strategies, ultimately leading to long-term success in the global marketplace.

01/06/2026 Logistics Encyclopedia
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Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

The closure of Oriental Selection's Douyin livestream room due to irregular traffic diversion highlights the limitations of relying on platform traffic. By analyzing the event's timeline, this paper emphasizes the importance of private traffic operation and proposes suggestions for building and operating private traffic. It argues that private traffic is an inevitable trend in the future development of e-commerce, providing more control and direct engagement with customers, mitigating risks associated with platform dependency, and fostering long-term customer relationships.

01/07/2026 Logistics Industry Insights
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FCL Ocean Freight Faces Fees Weight Limits Customs Hurdles

FCL Ocean Freight Faces Fees Weight Limits Customs Hurdles

This article provides a detailed analysis of common destination charges in full container load (FCL) ocean freight, weight restrictions for different generations of containers, and practical tips for expediting customs declarations by providing GTIN and CAS codes. The aim is to assist shippers in conducting ocean freight operations more efficiently and reducing potential costs. It covers key aspects of destination charges and provides actionable advice for improving customs clearance processes, ultimately leading to smoother and more cost-effective shipping.

08/21/2025 Logistics Encyclopedia
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Freight Forwarders Guide to Dangerous Goods and FOB Terms

Freight Forwarders Guide to Dangerous Goods and FOB Terms

This article focuses on dangerous goods declaration and FOB terms. It explains the role of the dangerous goods packaging certificate in dangerous goods declaration and the division of cost responsibilities between buyers and sellers under FOB terms. The aim is to help freight forwarders avoid risks and improve work efficiency. It provides practical insights into navigating the complexities of these crucial aspects of international trade, ensuring smoother and safer shipping processes while clarifying financial obligations for all parties involved.

08/21/2025 Logistics Encyclopedia
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Phosphorus Pentoxide Export Guide for Global Shippers

Phosphorus Pentoxide Export Guide for Global Shippers

This article details the practical procedures and precautions for exporting Phosphorus Pentoxide (P2O5) as Class 8 dangerous goods via sea freight. It covers booking, dangerous goods declaration, required documents for customs clearance, and key timelines for sea freight export. The aim is to help freight forwarders and foreign trade practitioners avoid risks and successfully complete the export process. It provides guidance on navigating the complexities of shipping this hazardous material, ensuring compliance with regulations and a smooth export experience.

01/25/2024 Logistics Encyclopedia
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Hazardous Cargo Export Rules Require Safety Clearance Reports

Hazardous Cargo Export Rules Require Safety Clearance Reports

A hazardous characteristics classification and identification report is crucial for determining if goods are hazardous and their hazard class. It classifies chemicals based on domestic and international regulations, providing key information like PSN, UN NO., CLASS, and PG. This report is essential for obtaining hazardous packaging certificates. Creating GHS labels is also recommended to avoid customs detention. This report serves as a 'passport' for the safe export of goods, ensuring compliance and facilitating smooth international shipping.

07/24/2024 Logistics Encyclopedia
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Welly International Enhances Taiwanchina Logistics Efficiency

Welly International Enhances Taiwanchina Logistics Efficiency

Willy International Enterprise Co., Ltd. specializes in air freight pallet services from Tangshan to Taipei, offering options including sea freight, air freight, and sea-air express. With a professional team, extensive experience, and comprehensive services, Willy International is dedicated to providing customers with safe, efficient, and economical cross-strait logistics solutions, supporting business development. They focus on streamlining the shipping process between mainland China and Taiwan, ensuring reliable and cost-effective transport for various cargo needs.

08/21/2025 Logistics
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Global Trade Guide Essential International Cargo Insurance

Global Trade Guide Essential International Cargo Insurance

Cargo transportation insurance for international import and export is crucial for safeguarding international trade. The insurance application form serves as the key document for establishing the insurance relationship, making clear and accurate completion essential. This guide provides insights into the insurance application process and important considerations to ensure the safe arrival of goods and prosperous business. It covers key aspects of applying for cargo insurance, helping you navigate the process effectively and minimize potential risks associated with international shipping.

08/21/2025 Document Interpretation
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