Amazons Seller Health Program Sparks Debate on Fairness

Amazons Seller Health Program Sparks Debate on Fairness

Amazon launched the Account Health Assurance (AHA) program to mitigate the risk of wrongful account suspensions through manual intervention and appeal guidance. While it has eligibility requirements and time constraints, the program signals Amazon's shift from arbitrary account suspensions to a more reasoned approach, aiming for a healthier partnership with sellers. For sellers, compliant operations and improved performance remain crucial for long-term success on the platform. This initiative shows a move towards greater transparency and fairness in account management.

01/04/2026 Logistics Industry Insights
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Coupang Enhances Seller Protection Policies for Dispute Resolution

Coupang Enhances Seller Protection Policies for Dispute Resolution

This article provides a detailed guide for Coupang sellers on how to file a Coupang Confirmation Request to claim compensation for losses caused by unreasonable buyer returns. It covers eligibility criteria, the application process, key considerations, and frequently asked questions. The aim is to empower sellers to better protect their rights and mitigate operational risks within the Coupang platform.

01/04/2026 Logistics Encyclopedia
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Amazon Restricts fartonear Shipping to Boost Seller Profits

Amazon Restricts fartonear Shipping to Boost Seller Profits

Amazon has upgraded its system, allowing sellers to view the actual delivery warehouse location in the backend. This helps identify 'long-distance delivery to nearby warehouses,' preventing unnecessary shipping costs and account risks. Choosing reputable freight forwarders, signing detailed contracts, and real-time tracking of cargo status are crucial preventative measures. Compliance is the future trend of cross-border e-commerce. Sellers should prioritize adhering to Amazon's policies and regulations to ensure sustainable business growth and avoid potential penalties.

01/04/2026 Logistics Industry Insights
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Amazon Seller Offers Paid Leave As Ecommerce Slows

Amazon Seller Offers Paid Leave As Ecommerce Slows

The cross-border e-commerce industry is experiencing both boom and bust. One Amazon company is bucking the trend by offering employees four months of paid leave, sparking widespread discussion. This article analyzes the industry challenges behind this phenomenon and offers suggestions for Amazon operators to enhance their competitiveness. These include improving professional skills, paying attention to market dynamics, and expanding product lines. The move highlights the pressure and demands within the competitive Amazon marketplace and the company's attempt to retain talent.

01/04/2026 Logistics Industry Insights
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Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Coupang Lifts Wood Product Restrictions Boosting Seller Opportunities

Coupang Lifts Wood Product Restrictions Boosting Seller Opportunities

Coupang has relaxed restrictions on listing wood products, creating new opportunities for processed wood products. Sellers need to clearly label the parts and categories containing wood products and prepare relevant production reports and inspection certificates. Simultaneously, sellers should pay attention to the platform's warehouse New Year's holiday schedule and the impact of the pandemic on delivery, and prepare for inventory accordingly. This policy change allows for greater flexibility and potential growth for sellers in the wood products category on Coupang.

01/04/2026 Logistics
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Amazon Launches AB Testing Tool for Seller Listings

Amazon Launches AB Testing Tool for Seller Listings

Amazon's "Manage Your Experiments" tool empowers brand sellers with A/B testing capabilities. By comparing the performance of different listing versions, it helps pinpoint optimization areas and improve conversion rates. This article details the tool's features, value, and creation steps. It also reminds sellers to pay attention to FBA inventory deadlines for Black Friday and the Christmas season.

01/04/2026 Logistics
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Ozon Updates Seller Ratings to Adjust Traffic Distribution

Ozon Updates Seller Ratings to Adjust Traffic Distribution

OZON's introduction of a store rating feature signals an upcoming shift in its traffic allocation mechanism. Sellers need to pay attention to metrics such as product ratings and order fulfillment to improve their operational capabilities and adapt to platform changes. Refined operations are the future trend, and continuous learning and optimization are key to success on the OZON platform.

01/04/2026 Logistics Industry Insights
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Pingpong Freezes Seller Funds As Amazon Faces Scrutiny

Pingpong Freezes Seller Funds As Amazon Faces Scrutiny

Cross-border e-commerce sellers report that PingPong allegedly froze seller funds at Amazon's request, causing industry shock. This article delves into the event, exploring the power boundaries of payment platforms, revealing potential risks, and proposing response strategies. It calls on payment platforms to clarify their positioning and protect the rights and interests of sellers. The incident raises concerns about the security of cross-border transactions and the influence of large marketplaces on payment providers' decisions.

01/04/2026 International Settlement
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Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
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