Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Walmart Expands North American Ecommerce with Free Marketplace Entry

Walmart Expands North American Ecommerce with Free Marketplace Entry

Dashu Cross-border offers Walmart Marketplace onboarding and early-stage support services, including free registration and up to 75% commission waivers, covering all North American sites. Services encompass business qualification review and guidance, cross-border fulfillment and logistics setup support, payment and collection account configuration assistance, and North American market operation advice. We help merchants efficiently onboard Walmart and tap into the North American market.

01/15/2026 Logistics Industry Insights
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduo's Q3 financial report is impressive, with net profit soaring nearly 6 times, significantly outperforming its peers in revenue and profit growth. The growth is mainly attributed to increased advertising and commission revenue, as well as reduced losses in Duoduo Maicai. Increased marketing expenses were primarily used to promote its overseas platform, Temu. Pinduoduo's scale has surpassed eBay, leading the industry in growth rate. The success or failure of Temu will be a crucial variable for future performance.

01/06/2026 Logistics Industry Insights
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Zara Expands Secondhand Market with French Launch

Zara Expands Secondhand Market with French Launch

ZARA France launched a second-hand platform, signaling fast fashion giants' accelerated entry into the circular economy. The second-hand clothing market has huge potential, attracting SHEIN, H&M, and others. E-commerce giants like eBay, TikTok, and Amazon are also increasing their investment in second-hand fashion. Europe's second-hand e-commerce is growing rapidly, with consumers focusing on low prices and environmental protection. Tapping into the second-hand market presents both opportunities and challenges.

12/31/2025 Logistics Industry Insights
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Major Ecommerce Platforms Prepare for Holiday Rush

Major Ecommerce Platforms Prepare for Holiday Rush

The year-end shopping season is approaching, intensifying e-commerce platform competition. Amazon's Prime Early Access Sale is generating buzz, while eBay introduces ad optimization features to assist sellers. Shopee focuses on the Halal market, and cross-border logistics companies accelerate their expansion. The Yen's depreciation exacerbates Japan's trade deficit, and fintech company Airwallex completes a new funding round. Experts advise consumers to pay attention to the selection of thermal underwear, emphasizing that tighter is not necessarily warmer.

01/16/2026 Logistics
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Smart Pet Tech Booms in Crossborder Ecommerce

Smart Pet Tech Booms in Crossborder Ecommerce

The smart pet market is booming, presenting new opportunities for cross-border e-commerce sellers. This analysis delves into smart pet product categories, market data, and operational strategies on platforms like Amazon and eBay. It emphasizes the importance of supply chain management and compliance risks, offering answers to frequently asked questions to help sellers tap into the lucrative smart pet market. This guide provides insights for navigating the market and maximizing profits in this growing sector.

01/19/2026 Logistics Industry Insights
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Tiktok Shop Sellers Face Security Deposit Deadline

Tiktok Shop Sellers Face Security Deposit Deadline

This article addresses frequently asked questions regarding the TikTok Shop security deposit for cross-border sellers. It covers essential information such as the payment deadline, accepted payment methods, category selection, and refund conditions. The aim is to guide sellers through the deposit process smoothly and prevent any disruption to their shop's operation. Understanding these key aspects ensures a compliant and efficient setup for international sellers on the TikTok platform.

01/04/2026 Logistics Encyclopedia
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Tiktok Viral Video Strategies A Guide to Success

Tiktok Viral Video Strategies A Guide to Success

This guide provides a comprehensive overview of the TikTok video production process, covering everything from account setup and content planning to filming, editing, publishing, and scheduling. It also offers advanced techniques to help you create engaging and viral videos, boosting your influence and user interaction on TikTok. Learn how to optimize your content strategy and create compelling short videos that resonate with your target audience and drive results.

01/06/2026 Logistics Encyclopedia
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