Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
Read More
Fashion and Education Sectors Adopt Costeffective Longtail Keywords

Fashion and Education Sectors Adopt Costeffective Longtail Keywords

This paper delves into the challenges of high internet promotion costs in the fashion and education industries. It proposes a tiered long-tail keyword strategy to reduce costs and improve precision. The article details how to expand core business terms, segment user needs, and cover scenario-based keywords. It emphasizes the crucial role of professional agency operations in keyword mining, tiered layout, and performance optimization. The aim is to help businesses break through promotion bottlenecks and achieve efficient customer acquisition, ultimately leading to cost-effective and targeted marketing campaigns.

01/27/2026 Logistics Industry Insights
Read More
Logistics Professionals See Higher Salaries with Advanced Education

Logistics Professionals See Higher Salaries with Advanced Education

The logistics supply chain industry offers promising prospects, and professionals with higher education backgrounds have a distinct advantage. Education not only reflects professional competence but also serves as a key factor in determining salary levels within companies. Upgrading one's education, combined with practical experience, is a wise choice for individual career development. It enhances skills, knowledge, and earning potential in this dynamic and competitive field.

01/29/2026 Logistics Industry Insights
Read More
TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
Read More
China Tackles AI Education Challenges in Primary Secondary Schools

China Tackles AI Education Challenges in Primary Secondary Schools

The implementation of AI education faces challenges such as disconnected content, insufficient resources, and a shortage of qualified teachers. It requires collaboration among government, schools, and enterprises to improve standards, teaching materials, and learning environments. Furthermore, it is crucial to enhance teacher training and promote industry-academia-research cooperation to effectively integrate AI into education and ensure its accessibility and relevance for all students. Addressing these challenges is vital for the successful integration of AI in education.

01/26/2026 Logistics Industry Insights
Read More
Consumer Watchdog Warns of Digital Education Risks for 2025

Consumer Watchdog Warns of Digital Education Risks for 2025

The Q4 2025 digital education platform complaint list reveals industry chaos, with refund issues being the main focus. Guangdong, Henan, and Shandong provinces have the highest complaint volumes, and high-priced courses are prone to disputes. Consumers should choose reputable platforms, be rational about promotions, sign detailed agreements, retain evidence, and protect their rights in a timely manner. Joint efforts are needed to promote the healthy development of the industry.

01/27/2026 Logistics Industry Insights
Read More
UT Knoxville Tops Rankings for Supply Chain Management Education

UT Knoxville Tops Rankings for Supply Chain Management Education

The undergraduate Supply Chain Management and Logistics program at the University of Tennessee, Knoxville, ranks 5th in U.S. News & World Report, highlighting its excellence. The program offers students a top-tier education and broad career prospects through its outstanding faculty, cutting-edge curriculum, strong alumni network, and advantageous location. It serves as a model for supply chain management education, providing students with the knowledge and skills necessary to succeed in the dynamic field of logistics and supply chain.

01/27/2026 Logistics
Read More
Key Timelines for International Air Freight Damage Claims

Key Timelines for International Air Freight Damage Claims

This article analyzes the time standards and processes for identifying lost items in international air freight. It introduces the regulations of different logistics providers, the criteria for determining lost goods, and the steps for filing lost item complaints. It aims to assist cross-border e-commerce sellers in clearly identifying and responding to potential lost item situations, thereby improving operational efficiency.

08/04/2025 Logistics Encyclopedia
Read More
Amazon Sellers Compete for Buy Box Dominance

Amazon Sellers Compete for Buy Box Dominance

This article delves into the five most common reasons for losing the Amazon Buy Box: flawed pricing strategies, arbitrary changes to Listing information, negative reviews, complaints and reports, and FBA stockouts. For each reason, corresponding solutions are proposed to help sellers better understand the Buy Box mechanism. By implementing refined operations, sellers can win the Buy Box and achieve sales growth.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon store performance is vital for business operations, and should not be underestimated. Don't assume the 180-day rule automatically clears issues. Closely monitor performance metrics, proactively address complaints, ensure product quality, and promptly handle policy violations. Seek professional appeal services when necessary to prevent problems and ensure account health. Maintaining a healthy account is crucial for long-term success on Amazon.

12/29/2025 Logistics Encyclopedia
Read More