Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Under the “Double Reduction” policy, Xueersi, following New Oriental's lead, has ventured into live streaming of educational products and achieved initial success. Financial reports show an increase in the revenue share of its content solutions business, with impressive sales of educational books through live streaming. Despite some controversy over being an “imitator,” Xueersi has achieved certain success in the educational product market, proving the viability of its transformation. Live streaming of educational products may become a new growth point for the education industry.

01/16/2026 Logistics Industry Insights
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Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Xueersi's transition to live streaming e-commerce shows initial success, with impressive sales of educational books, sparking discussions about its imitation of New Oriental. While achieving some progress in the educational book market, Xueersi still needs to focus on differentiated competition, content innovation, and brand building to stand out in the fierce market competition and achieve its transformation goals. This includes developing unique offerings and strengthening its brand image to attract and retain customers in the evolving landscape.

01/04/2026 Logistics Industry Insights
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Red Books Zerocost Strategy Boosts Daily Sales to 30K

Red Books Zerocost Strategy Boosts Daily Sales to 30K

A low-cost Xiaohongshu marketing strategy is gaining attention. Businesses are leveraging AI to generate local life content and deploying a multi-account matrix publishing approach, achieving zero-cost, precise traffic acquisition and exceeding 30,000 RMB in daily sales. This strategy effectively utilizes the Xiaohongshu platform's algorithm and user demands, offering a novel marketing approach for small and medium-sized businesses. By automating content creation and maximizing reach, it provides a scalable and cost-effective solution for driving sales and brand awareness within the local market.

01/23/2026 Logistics Industry Insights
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Kindle Users Required to Register Amazon Accounts

Kindle Users Required to Register Amazon Accounts

Kindle devices require registration with an Amazon account for use, as they share a common account with the Amazon platform. After registration, users can easily purchase and download e-books, enjoying services like cloud synchronization and personalized recommendations. Compared to physical books, Kindle e-books offer advantages in selection, price, and convenience. The seamless integration with the Amazon ecosystem makes acquiring and managing digital books straightforward and efficient, enhancing the overall reading experience.

12/30/2025 Logistics Encyclopedia
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HS Code 49 Export Duty Rates Clarified for Printed Goods

HS Code 49 Export Duty Rates Clarified for Printed Goods

This article delves into the HS code series 49, detailing the classification and export tax rates of various printed materials, including books, newspapers, children's picture books, and sheet music. It aims to help readers understand the important coding in global trade, thereby enhancing corporate competitiveness and market responsiveness.

08/05/2025 HS Code Query
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Unveiling The Mysteries Of Air Consolidated Shipping

Unveiling The Mysteries Of Air Consolidated Shipping

Air consolidated shipping is a method where goods from multiple shippers are gathered together by a consolidator who books space with an airline. This process allows shippers to enjoy lower freight rates while enhancing transportation efficiency. Consolidated shipping involves the use of master air waybills and house air waybills, ensuring that goods are delivered safely and on time, making it an indispensable part of modern logistics.

07/21/2025 Logistics Encyclopedia
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HS Code Chapter 49 Guide to Classifying Printed Products

HS Code Chapter 49 Guide to Classifying Printed Products

This article provides an in-depth analysis of Chapter 49 of the HS Code, detailing the tariff classification rules for printed products such as printed books, newspapers, and pictures. Through commentary interpretation, item analysis, and case studies, it helps readers accurately understand and apply relevant regulations to avoid trade risks. Furthermore, it offers compliance recommendations to assist businesses in achieving success in international trade.

12/30/2025 HS Code Query
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Chinas AI Tutors Baidu and Alibaba Bots Tested for Learning

Chinas AI Tutors Baidu and Alibaba Bots Tested for Learning

This study evaluates the application of ERNIE Bot (Wenxin Yiyan) and Qwen (Tongyi Qianwen) in the field of education. Tests in subjects like high school English and junior high school mathematics reveal that both models possess strengths and weaknesses, indicating room for improvement. The assessment highlights the current capabilities and limitations of these large language models in supporting educational tasks and providing personalized learning experiences. Further research and development are needed to optimize their performance and ensure their effective integration into educational settings.

12/30/2025 Logistics Industry Insights
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How to Register Your Kindle with an Amazon Account

How to Register Your Kindle with an Amazon Account

This article provides a detailed guide on how to register an Amazon account on Kindle, highlighting the numerous benefits of doing so. These advantages include access to a vast selection of e-books, affordable prices, ease of use, and portability. Registering a Kindle account is crucial for enjoying Amazon's extensive e-book resources and ultimately enhances the user's reading experience. It unlocks a world of literature and makes reading more accessible and convenient.

12/30/2025 Logistics Encyclopedia
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Russian Ecommerce Growth Slows As Niche Sectors Gain

Russian Ecommerce Growth Slows As Niche Sectors Gain

Singles' Day sales in Russia declined for the first time in four years, although categories like games, books, and clothing showed growth. Economic pressures and the exit of international brands are key factors. Cross-border e-commerce businesses should focus on niche opportunities and optimize logistics and localization to succeed in the Russian market. Platforms like Ozon, Wildberries, and Yandex.Market are worth paying attention to. This requires a strategic approach to navigate the changing landscape and cater to evolving consumer demands.

01/06/2026 Logistics Industry Insights
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