Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Datadriven Strategies Boost Foreign Trade Inquiry Conversions

Datadriven Strategies Boost Foreign Trade Inquiry Conversions

This article, from the perspective of a data analyst, deeply analyzes the types of foreign trade inquiries, emphasizes the importance of customer profiling, and provides a set of actionable reply strategies. Through data-driven precise communication and continuous follow-up, it helps foreign traders improve inquiry conversion rates and achieve business growth. The focus is on leveraging data insights to understand customer needs and tailor responses effectively, ultimately leading to increased sales and a stronger customer base.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge by Analyzing Competitor Search Terms

Amazon Sellers Gain Edge by Analyzing Competitor Search Terms

This article introduces how to use the tool4seller to reverse-engineer the search terms of Amazon competitors. It helps sellers understand their competitors' keyword strategies, thereby optimizing their own listings to increase traffic and sales. The article also provides suggestions on selecting competitors, utilizing free credits, and analyzing and applying the data obtained. By understanding competitor keyword strategies, sellers can improve their own listing visibility and ultimately boost their sales performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Use Order Numbers to Analyze Competitors

Amazon Sellers Use Order Numbers to Analyze Competitors

This article reveals how to use an Amazon order number to reverse-track competitor ASINs and store information. By entering the order number in the "Report a Violation of Product Listing" section of Seller Central, you can find the corresponding ASIN and product title. This allows you to locate the store and analyze its operational strategies, providing valuable competitive intelligence for sellers.

12/30/2025 Logistics Encyclopedia
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Experts Warn of Risks As RMB Rally Stalls Amid Uncertainty

Experts Warn of Risks As RMB Rally Stalls Amid Uncertainty

BOC Securities' Guan Tao points out that the recent RMB appreciation is supported by multiple factors, but uncertainties remain. The dollar's trajectory, external environment changes, and economic fundamentals will all affect the RMB exchange rate. He emphasizes that the exchange rate acts as a 'shock absorber' in the short term, while economic fundamentals determine its long-term trend. He urges a rational view of current exchange rate fluctuations and cautions against excessive optimism.

01/07/2026 Exchange Rate Query
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ATR Executive Highlights Aviation Challenges in OAG Interview

ATR Executive Highlights Aviation Challenges in OAG Interview

The latest OAG On Air podcast episode features OAG's Chief Analyst and an ATR executive discussing the challenges and opportunities in the aviation industry. Using OAG Analyser data, they analyze the importance of regional aviation, refined operational strategies, and sustainable development trends. The discussion provides valuable insights for industry stakeholders, highlighting the crucial role of regional airlines and data-driven decision making in navigating the current market landscape and fostering sustainable growth.

01/07/2026 Logistics Industry Insights
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Middle East Aviation Boom Fueled by Saudi Vision 2030

Middle East Aviation Boom Fueled by Saudi Vision 2030

OAG's mid-year report reveals robust growth in the Middle East aviation market, led by the UAE, with significant increases in Saudi Arabia and Egypt. The Cairo-Jeddah route benefits from diverse passenger sources, and the Chinese market supports Saudi Arabia's '2030 Vision'. The report analyzes the current market situation and trends, providing valuable insights for industry decision-making. The Middle East continues to be a key region for aviation growth, driven by economic diversification and tourism initiatives. The report highlights both opportunities and challenges for airlines and airports operating in the region.

01/07/2026 Logistics Industry Insights
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Q1 2025 Freight Index Shows Diverging Multimodal Pricing Trends

Q1 2025 Freight Index Shows Diverging Multimodal Pricing Trends

The TD Cowen-AFS Freight Index reveals a mixed bag for different transportation modes despite overall weak freight demand. Truckload spot rates are slightly up, but contract rates remain under pressure. Parcel carriers are adapting to market competition through flexible pricing strategies. LTL pricing remains stable, but there are signs of weakening pricing discipline. The index provides valuable market insights and decision-making support for freight companies.

12/31/2025 Logistics Industry Insights
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Freight Logistics Faces Supply Chain Challenges Expert Insights

Freight Logistics Faces Supply Chain Challenges Expert Insights

This episode review analyzes a Logistics Management Podcast Series episode where Tom Nightingale of AFS Logistics shares his unique insights into the current freight logistics market. The discussion covers peak season outlook, capacity rates, nearshoring, and the impact of the Baltimore incident. This provides valuable references for businesses to address supply chain challenges. Nightingale's expertise offers actionable intelligence for navigating the complexities of the current market and planning for future disruptions, making it a crucial listen for logistics professionals.

01/15/2026 Logistics Industry Insights
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