Ecommerce Firms Urged to Select Proper Bills of Lading

Ecommerce Firms Urged to Select Proper Bills of Lading

Cross-border e-commerce sellers should be aware of the risks associated with choosing between ocean bills of lading and forwarder bills of lading. Ocean bills of lading, issued by shipping companies, offer a simpler cargo retrieval process and stronger proof of ownership, suitable for full container load (FCL) shipments. Forwarder bills of lading, issued by freight forwarders, are appropriate for less than container load (LCL) shipments and specific trade terms but carry the risk of destination port agent issues. Selecting the wrong bill of lading can lead to cargo detention and financial loss. Consulting with professional logistics advisors is recommended.

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.