Google Ads Unveils Pmax Audience Conversion Insights

Google Ads Unveils Pmax Audience Conversion Insights

Missing conversion share in Google Ads PMax interest audience reports? This article analyzes the data presentation mechanism and provides methods to expand your audience and optimize creatives to unlock complete data and improve ad performance. It explains why the data might be incomplete and offers actionable strategies to gain a comprehensive understanding of your audience's impact on conversions. By implementing these techniques, advertisers can better target their campaigns and maximize their return on investment with PMax.

01/06/2026 Logistics Encyclopedia
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Scandinavian Air Cargo Adopts Digital Green Overhaul

Scandinavian Air Cargo Adopts Digital Green Overhaul

SAS is reshaping its position as a Scandinavian air cargo hub through digital innovation and a sustainable development strategy. Its comprehensive network, innovative digital tools, and robust operational capabilities continue to create value for global trading partners. Looking ahead, with its deeper investments in green aviation and smart logistics, SAS's industry leadership is expected to be further strengthened. This transformation aims to enhance efficiency, reduce environmental impact, and provide superior service in the air cargo sector.

01/06/2026 Airlines
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Youtube Shorts Introduces Ad Revenue Sharing to Rival Tiktok

Youtube Shorts Introduces Ad Revenue Sharing to Rival Tiktok

YouTube Shorts has launched an ad revenue sharing program, allowing creators to earn income from short videos, creating new opportunities for short video marketing. The new program sets requirements for creator eligibility, revenue distribution methods, and content originality. It also provides cross-border e-commerce sellers with a new channel for product promotion. This initiative incentivizes content creation and offers a potentially lucrative avenue for marketers to reach a wider audience through engaging, short-form video content.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize Profits Through Cost Accounting

Amazon Sellers Optimize Profits Through Cost Accounting

Amazon sellers often struggle with cost accounting. This article delves into the cost structure of Amazon businesses, comparing mainstream accounting methods like FIFO and weighted average to reveal the difficulties in cost accounting. It introduces the solution provided by Lingxing ERP, helping sellers achieve automated and accurate cost accounting, eliminate unclear accounts, and precisely calculate profits. This enables sellers to gain a clear understanding of their financial performance and make informed business decisions based on accurate cost data.

01/06/2026 Warehousing
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Amazon Sellers Warned of Training Scams Costly Mistakes

Amazon Sellers Warned of Training Scams Costly Mistakes

This article aims to help novice Amazon sellers identify fraudulent training and avoid being scammed. By analyzing instructor experience, being wary of high-priced tiers, checking reputation, and emphasizing the importance of self-learning, it provides readers with a comprehensive avoidance guide. This guide helps sellers find truly valuable training resources and achieve success in Amazon operations. It highlights red flags to watch out for when selecting training programs and encourages a proactive approach to learning the platform.

01/06/2026 Logistics Industry Insights
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Baidu Webmaster Tools Eases Website Redesign Process

Baidu Webmaster Tools Eases Website Redesign Process

Website redesigns with URL changes can pose SEO risks. This article delves into the redesign functionalities within Baidu Webmaster Tools, guiding users to prepare adequately before the redesign. It covers selecting appropriate redesign methods and monitoring the process to effectively mitigate negative impacts. By following these guidelines, users can ensure a smooth website transition and improve SEO performance during and after the redesign. This proactive approach helps maintain search engine rankings and minimize potential traffic loss.

01/06/2026 Logistics Encyclopedia
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Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon partners with Snapchat to launch an AR virtual try-on service, aiming to reduce the high return rates in online apparel retail. By leveraging AR technology, consumers can preview how clothes look on them before purchasing, leading to more informed buying decisions. Virtual shopping not only enhances the consumer experience but also promises to significantly lower operational costs for e-commerce platforms. This service represents a crucial trend in the future development of e-commerce.

01/06/2026 Logistics Industry Insights
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Google Updates Algorithm Key Insights for Content Creators

Google Updates Algorithm Key Insights for Content Creators

This article analyzes Google's content relevance logic, covering dimensions such as keywords, semantics, and user behavior. It offers a practical guide to content creation, helping you create relevant content that Google loves. By understanding how Google interprets content relevance, you can optimize your website to better match user search intent and improve your search engine rankings. The guide provides actionable strategies for crafting compelling and relevant content that resonates with both Google and your target audience.

01/06/2026 Logistics Industry Insights
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Ebay PSA Partner to Boost Trust in Luxury Trading Cards

Ebay PSA Partner to Boost Trust in Luxury Trading Cards

eBay has partnered with PSA to enhance its 'Authenticity Guarantee' service for trading cards, injecting greater trust into the high-value trading card market. PSA's professional authentication ensures cards match their descriptions, preventing alterations or counterfeiting. This initiative is a significant step in eBay's ongoing efforts to improve the collector trading experience and create a safe, reliable trading environment. This collaboration aims to promote the healthy development of the collectibles market by fostering confidence and security in transactions.

01/06/2026 Logistics Industry Insights
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Crossborder Ecommerce Adopts New Compensation Tactics Amid Market Changes

Crossborder Ecommerce Adopts New Compensation Tactics Amid Market Changes

Cross-border e-commerce is experiencing trends like 'paid long vacations' and 'variable wages.' This article analyzes the reasons, impacts, and risks associated with these practices. It also provides an outlook on industry development and explores the opportunities and challenges presented by Amazon Prime Early Access Sale. The analysis aims to understand the evolving landscape of compensation strategies and their implications for the future of cross-border e-commerce businesses, especially considering the competitive environment and emerging market dynamics.

01/06/2026 Logistics Industry Insights
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