Douyin Introduces 100point Merchant Scoring System

Douyin Introduces 100point Merchant Scoring System

Douyin Experience Score has undergone a significant update, transitioning from a 5-point to a 100-point system with a shortened 30-day assessment cycle. The new rules refine the evaluation metrics for product, service, and logistics experience, aiming to enhance overall user experience on the platform. Merchants need to pay close attention to key indicators such as negative review rate, return rate, average response time, after-sales rejection rate, and timely pickup rate. Optimizing operational strategies is crucial for gaining a competitive edge under the new regulations.

01/04/2026 Logistics Industry Insights
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STB Extends Deadline for Rail Switching Rule Amid Industry Debate

STB Extends Deadline for Rail Switching Rule Amid Industry Debate

The U.S. Surface Transportation Board (STB) has extended the deadline for comments on its reciprocal switching rule, intended to provide shippers underserved by freight railroads access to other rail carriers. The proposed rule introduces three performance metrics to quantify service quality, sparking industry debate about breaking up monopolies versus disrupting the market. Whether the rule can be effectively implemented to improve transportation efficiency and reduce costs remains a challenge and requires further observation. The rule aims to address issues faced by rail freight shippers and potentially improve competition within the industry.

01/19/2026 Logistics Industry Insights
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Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Warehouse Leaders Use Agility to Tackle 2025 Challenges

Warehouse Leaders Use Agility to Tackle 2025 Challenges

This report delves into how warehouse leaders can maintain competitiveness in uncertain environments through data-driven agility. It emphasizes the importance of balancing agility with accountability, controlling labor costs, and focusing on key performance indicators (KPIs). Looking ahead to warehouse operations in 2025, the report provides strategic guidance for businesses to navigate challenges and seize opportunities. It highlights the need for adaptable strategies to manage fluctuating demands and optimize resource allocation, ultimately improving efficiency and profitability while maintaining a resilient supply chain.

01/26/2026 Logistics Industry Insights
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Retail Sales Growth Reshapes Logistics Industry Trends

Retail Sales Growth Reshapes Logistics Industry Trends

Retail sales are a crucial indicator for the logistics industry to understand the economic pulse. They directly reflect consumer spending, predict freight demand, and guide logistics decisions. This article delves into the impact of retail sales on logistics, exploring how logistics companies can leverage this metric to seize market opportunities, address challenges, and achieve sustainable development. By closely monitoring retail sales data, logistics providers can optimize their operations, anticipate fluctuations in demand, and make informed strategic choices to remain competitive in a dynamic market.

01/29/2026 Logistics Industry Insights
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Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon has launched a new feature called "Precise Audience Targeting," allowing sellers to send marketing emails directly to specific consumer groups. This article delves into the core content and transformative significance of this new policy, analyzing seller feedback and market response. It also interprets Amazon's marketing function matrix and provides practical advice for sellers to embrace the changes and welcome a new era of Amazon marketing. The feature aims to improve marketing efficiency and personalization, enabling sellers to reach the most relevant customers with tailored offers.

01/04/2026 Logistics Industry Insights
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