Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Google Ads and SEO Strategies Emphasize Datadriven Approach

Google Ads and SEO Strategies Emphasize Datadriven Approach

This article delves into two primary methods of Google promotion: PPC advertising and SEO optimization. PPC offers quick results, ideal for short-term campaigns and targeting specific audiences. SEO optimization is more cost-effective and provides long-term, consistent traffic, suitable for brand building and content marketing. Businesses should choose the appropriate promotion method based on their specific circumstances and goals, or combine both strategies. Continuous optimization through data analysis is crucial to achieve the best promotional results.

12/30/2025 Logistics Encyclopedia
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Global Customs Adopt Paperless Systems to Boost Trade Efficiency

Global Customs Adopt Paperless Systems to Boost Trade Efficiency

The World Customs Organization participated in the Conference of Heads of Customs Administrations of French-speaking countries, focusing on paperless customs clearance, single windows, and customs supervision. The meeting emphasized the importance of technology-driven solutions and international cooperation. Discussions centered on leveraging French language training to strengthen connections between customs administrations. The conference also looked ahead to building a more efficient, secure, and convenient global trade system, highlighting the role of collaboration and innovation in achieving these goals.

01/07/2026 Customs Knowledge
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WCO Promotes Data Analytics for Smarter Customs and Trade Growth

WCO Promotes Data Analytics for Smarter Customs and Trade Growth

The World Customs Organization (WCO) holds data analysis workshops to promote its application in customs and enhance management effectiveness. Through data analysis, customs can achieve goals like risk management, trade compliance, trade facilitation, and revenue collection, ultimately realizing digital transformation and building smart customs. Facing challenges in data quality, security, talent, and technology, customs must actively embrace data analysis and serve national economic development. This includes leveraging data to improve efficiency and effectiveness in various customs operations.

01/07/2026 Customs Knowledge
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Burkina Faso Customs Boosts Skills with WCO Training

Burkina Faso Customs Boosts Skills with WCO Training

With the support of WCO projects, Burkina Faso Customs is enhancing the project management capabilities of its senior management. This initiative aims to advance customs reform and modernization, ultimately enabling the achievement of strategic goals. The capacity building efforts are crucial for effective implementation of reform initiatives and ensuring sustainable improvements within the customs administration. This focused development of project management skills is expected to contribute significantly to the overall efficiency and effectiveness of Burkina Faso Customs.

01/07/2026 Customs Knowledge
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Liberia Enhances Tax Collection with WCO Assistance

Liberia Enhances Tax Collection with WCO Assistance

With the support of the WCO WACAM project, the Liberia Revenue Authority is actively implementing a competency-based human resource management system. This includes developing tools such as job benchmarks, competency frameworks, and job descriptions, as well as formulating human resource and training strategies. This initiative aims to enhance employee performance, achieve organizational goals, and inject new vitality into Liberia's economic development and social progress. The focus is on building a skilled and effective tax workforce.

01/07/2026 Customs Knowledge
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Major Firms Expand Hiring in Chinas Logistics Sector

Major Firms Expand Hiring in Chinas Logistics Sector

This article compiles the latest logistics and supply chain job postings from leading companies such as Alibaba International, SF Express, Meituan, and SHEIN. It covers core functions including ocean freight operations, customs affairs, warehousing and distribution, logistics planning, fulfillment operations, and solutions. The aim is to help logistics professionals efficiently connect with high-quality career opportunities and achieve personal career development goals. This resource provides a comprehensive overview of current openings across various key roles within the logistics sector.

01/15/2026 Logistics
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UN Unveils Data Strategy to Boost Sustainable Development

UN Unveils Data Strategy to Boost Sustainable Development

The United Nations Data Strategy aims to build a “UN-wide” data ecosystem, empowering decision-making and supporting sustainable development by enhancing data analysis and management capabilities. The strategy emphasizes talent development, partnerships, data governance, and technology application. It actively promotes data sharing and international cooperation to address the challenges of the data age. The goal is to leverage data effectively to achieve the Sustainable Development Goals and improve the overall effectiveness of the UN's work.

01/16/2026 Logistics Industry Insights
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Digital Logistics Boosts Global Trade Amid Supply Chain Strains

Digital Logistics Boosts Global Trade Amid Supply Chain Strains

Maersk offers end-to-end digital logistics services, streamlining booking, tracking, and management through an integrated online platform, empowering businesses to control their global supply chains. Covering over 130 countries and regions, the service provides transparent pricing, 24/7 booking capabilities, and end-to-end visibility. It caters to diverse transportation needs. These digital solutions enable businesses to improve efficiency, reduce costs, and achieve sustainable development goals. By leveraging technology, Maersk helps companies optimize their supply chain operations in the global marketplace.

09/28/2025 Logistics
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Smart Warehouse Upgrades Key Strategies for Success

Smart Warehouse Upgrades Key Strategies for Success

This article reveals seven common pitfalls in the intelligent upgrade process of logistics warehousing and provides corresponding strategies from the perspective of the owners. It emphasizes the importance of key aspects such as demand analysis, strategic planning, investment evaluation, and process design. The aim is to help companies avoid these 'pits' and achieve their goals of intelligent upgrades. By focusing on careful planning and execution, businesses can successfully navigate the complexities of warehouse automation and modernization, ensuring a smooth and effective transition.

09/28/2025 Warehousing
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