This article delves into four key URL structures Amazon sellers should master: Canonical URL, Add-to-Cart URL, Frequently Bought Together URL, and Two-Step Brand URL. By optimizing these URLs, sellers can effectively improve product rankings in search engines and within the Amazon platform, attract more traffic, and increase conversion rates. This ultimately leads to increased sales and enhanced brand influence.
This article reveals five often-overlooked key details for improving Amazon rankings: optimizing product images to answer customer questions, selecting the correct category node for precise targeting, using relevant keywords to drive traffic, perfecting seller platform settings, and adopting a long-term operational strategy. By making these small adjustments, you can significantly improve your Amazon product ranking and ultimately achieve a substantial increase in sales.
This article provides an in-depth analysis of the Amazon US ranking mechanism, emphasizing the importance of genuine reviews. It offers keyword optimization strategies and explores the impact of pricing, delivery time, and operational details on sales. The aim is to help sellers improve product visibility and sales through legitimate business practices and continuous optimization, ultimately achieving success on Amazon US. It covers key areas like understanding the A9 algorithm and implementing effective strategies to boost product rankings and overall sales performance.
This article delves into the intricate relationship between Amazon organic search ranking and advertising search ranking, revealing how advertising boosts organic sales and how organic ranking impacts ad performance. It analyzes why organic ranking might surpass ad ranking, emphasizing the importance of consistent advertising and outlining the detrimental effects of negative reviews on sales. Finally, it proposes strategies for finding a balance between organic and advertising ranking to help sellers maximize sales.
This article analyzes Etsy's "Follow Stores to Win Gift Cards" promotion from a data analyst's perspective, examining its participation requirements, reward mechanism, and potential value. The conclusion is that this activity is a low-cost, high-return marketing strategy for Etsy. However, the winning rate is extremely low for users, who should participate rationally and pay attention to privacy protection. It is recommended that users follow stores of interest to enhance their shopping experience.
Etsy's new policy prioritizes listings with lower shipping costs to improve user experience, posing a survival challenge for US handmade sellers. Sellers need to adjust pricing strategies, optimize logistics, and strengthen product differentiation. The platform should consider product characteristics, offer flexible shipping options, and enhance communication with sellers to achieve a win-win situation. The new rules push sellers to rethink their business models to remain competitive in the evolving Etsy marketplace.
This paper provides an in-depth analysis of the top five most popular cross-border e-commerce platforms in the US: Amazon, eBay, Walmart, Etsy, and Target. It highlights the strengths, characteristics, and potential opportunities of each platform, offering valuable insights into product selection and operational strategies. This research aims to empower sellers to successfully enter the US e-commerce market and achieve business growth by providing a comprehensive overview of the key players and best practices for navigating the competitive landscape.
This article provides a comprehensive analysis of the cross-border e-commerce platform landscape, covering both mainstream and niche platforms. It highlights platforms suitable for individual sellers, such as Shopee Brazil, Etsy US, and Coupang Korea. The article also offers practical guidance on selecting the right e-commerce platform, empowering individual sellers to make informed decisions in the cross-border e-commerce sector. It aims to help individual sellers navigate the complexities and choose the best platform for their specific needs and goals.
This article delves into the meaning of UPC codes on eBay and their impact on product ranking. While not the sole determinant, UPC codes effectively boost search ranking, connect to the eBay catalog, and provide price guidance. However, factors like seller performance, logistics services, and buyer experience are also crucial. A comprehensive approach, considering all these elements, is necessary to optimize eBay ranking.
This week's cross-border e-commerce sector shows three major trends: favorable policies, platform upgrades, and accelerated logistics. The "China (Yunnan) Free Trade Pilot Zone Regulations" officially came into effect, and six central provinces established a cross-border e-commerce alliance. Etsy launched AI tools, Shopee invited Taobao and Tmall merchants to join, and Alibaba.com saw a significant increase in orders. Cainiao upgraded its Southeast Asian logistics, with small packages delivered in as little as 72 hours. Xinshu Technology and OnerWay Finance completed financing rounds respectively.
