Top 10 Amazon Ad Mistakes Hurting Seller Sales

Top 10 Amazon Ad Mistakes Hurting Seller Sales

This article delves into ten common mistakes that new Amazon sellers make when setting up advertising campaigns. These include focusing solely on bidding, over-relying on automatic campaigns, and using broad keywords with exact match. For each mistake, the article proposes corresponding optimization strategies. The aim is to help sellers avoid advertising pitfalls, improve ad performance, and ultimately achieve sales growth. This guide provides practical advice to navigate the complexities of Amazon advertising and maximize ROI for new sellers.

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

Ebay Australia Revises Seller Pricing and Tracking Policies

Ebay Australia Revises Seller Pricing and Tracking Policies

eBay Australia has introduced a new comparative pricing policy to help sellers optimize pricing strategies and improve the buyer experience. Simultaneously, accounts with a valid tracking rate below 95% will face delayed payouts. Sellers should proactively adapt to these policy changes by optimizing pricing strategies and improving their valid tracking rate to remain competitive in the market. This aims to create a better marketplace for both buyers and sellers by encouraging competitive pricing and reliable shipping.

12/30/2025 Logistics
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Ebay Launches Data Analytics Tools for Seller Growth

Ebay Launches Data Analytics Tools for Seller Growth

This article provides an in-depth analysis of various analytics tools available to eBay sellers, including Seller Hub, Title Builder, eBay Shipping Calculator, eBay Fee Calculator, Terapeak, and Algopix. It aims to help sellers leverage data analysis to improve store operational efficiency and sales performance, ultimately achieving data-driven growth. By understanding and utilizing these tools, sellers can gain valuable insights into their business, optimize listings, and make informed decisions to boost their overall success on the eBay platform.

Amazons Seller Program Sparks Debate Over Fairness

Amazons Seller Program Sparks Debate Over Fairness

Amazon has launched the Account Health Assurance (AHA) program to provide additional protection for sellers with high Account Health Ratings (AHR), preventing account suspension due to occasional issues. To participate, sellers must meet certain criteria, including a good AHR, valid contact information, and cooperation in resolving problems. This program reduces the risk of account suspension, improves problem-solving efficiency, and promotes compliant operations. However, it's not a panacea, and sellers still need to continuously improve their operational performance.

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

Amazon Expands Seller Refund Flexibility with Data Tools

Amazon Expands Seller Refund Flexibility with Data Tools

Amazon has upgraded its seller return tools, introducing a more flexible 'Returnless Refund' option. This allows sellers to set refund thresholds based on product price. A new Returns and Inventory Health dashboard provides insights into return reasons and recovery value. These enhancements help sellers better understand return patterns, optimize return management strategies, reduce operational costs, and improve customer satisfaction. The dashboard aims to empower sellers with data-driven insights to make informed decisions regarding returns and inventory recovery.

01/15/2026 Logistics
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Ebay Launches seller Spotlight Podcast to Boost Ecommerce

Ebay Launches seller Spotlight Podcast to Boost Ecommerce

eBay launched its official podcast, "eBay Seller Focus," featuring interviews with top sellers to share practical experience and operational tips. The podcast aims to help more businesses successfully establish themselves on eBay and achieve e-commerce growth. Content covers challenges, obstacles, experiences, and insights. The first episode features electronics and sneaker sellers, sharing niche market strategies and multi-channel marketing approaches. The podcast provides valuable information for both new and experienced eBay sellers looking to improve their business performance.

Ebay Offers Seller Protections for Australia Flood Disruptions

Ebay Offers Seller Protections for Australia Flood Disruptions

Australian floods have disrupted logistics, prompting eBay to release a seller protection policy. This policy covers late shipment rates, defects, 'item not received' disputes, and negative/neutral feedback exemptions. Sellers are advised to communicate proactively, retain evidence, and stay updated on policy changes. The platform and sellers should work together to overcome these challenging times. eBay aims to support its sellers facing difficulties due to the natural disaster and ensure fair treatment during this period of disruption.

01/16/2026 Logistics
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