Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Europe Shipping Costs Soar Firms Seek Solutions

Europe Shipping Costs Soar Firms Seek Solutions

The surge in European ocean freight rates is attributed to a combination of factors including the pandemic, capacity management, rising oil prices, container shortages, port congestion, trade protectionism, and geopolitical issues. Businesses should proactively plan, optimize their supply chains, implement flexible pricing strategies, and closely monitor market dynamics to effectively address the challenges posed by escalating costs.

02/02/2026 Logistics Industry Insights
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Germany Tops Small Package Customs Simplification for Global Trade

Germany Tops Small Package Customs Simplification for Global Trade

German customs clearance has emerged as a new choice for international small package transportation, thanks to its efficient clearance processes, intelligent inspection systems, and integrated postal networks. This not only enhances clearance efficiency but also reduces cost pressures for merchants. Understanding the advantages of German customs clearance can help businesses achieve optimal balance when entering the European market.

08/04/2025 Logistics Industry Insights
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Cooling Job Market Geopolitics Fuel Market Volatility

Cooling Job Market Geopolitics Fuel Market Volatility

American markets fluctuated in a holiday atmosphere. Weak ADP employment data raised concerns about the labor market, putting pressure on the US dollar. The energy sector bucked the trend, with crude oil prices rising due to geopolitical risks. Investors should pay close attention to macroeconomic data and geopolitical risks.

02/04/2026 Exchange Rate Query
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Fedex Targets Four Sectors for Growth in Economic Shift

Fedex Targets Four Sectors for Growth in Economic Shift

Facing performance pressure, FedEx is focusing on four high-potential customer areas: healthcare B2B, automotive B2B, US e-commerce, global air freight, and the European market. It aims to achieve growth breakthroughs by optimizing operations through Network 2.0, DRIVE, and Tricolor initiatives. However, global economic uncertainty, market competition, and internal resistance to change pose challenges to its strategic transformation. The company hopes these efforts will improve efficiency and profitability in a dynamic and competitive environment.

01/08/2026 Logistics Industry Insights
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Chinas Electric Blanket Exports Soar As Europe Faces Energy Crunch

Chinas Electric Blanket Exports Soar As Europe Faces Energy Crunch

The European energy crisis has fueled a surge in Chinese electric blanket exports. This article analyzes the drivers behind the booming demand, economic advantages, and market opportunities and challenges. It suggests that cross-border e-commerce sellers should implement localization improvements, adaptability adjustments, compliance certifications, secure supply chains, provide excellent after-sales service, and pay attention to policy changes. Furthermore, the article highlights sustainability and intelligentization as future development trends in the electric blanket market.

01/06/2026 Logistics Industry Insights
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Tiktok Revives US Livestream Shopping Push

Tiktok Revives US Livestream Shopping Push

TikTok is making another attempt in the US and European markets by partnering with TalkShopLive to launch a live shopping service in the US. This move aims to leverage TalkShopLive's technology and experience to reduce operational risks and quickly build a live shopping system in the US. However, TikTok still faces multiple challenges, including regulatory scrutiny, cultural differences, and market competition. The future of TikTok's live e-commerce in the US market remains uncertain.

01/05/2026 Logistics Industry Insights
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15 Key Search Engines for US Crossborder Ecommerce Growth

15 Key Search Engines for US Crossborder Ecommerce Growth

This article provides an in-depth analysis of the top 15 mainstream search engines in the US, including Yahoo, Bing, AOL Search, Jayde, and Ask. It details each platform's features, development history, and market positioning. The aim is to help cross-border e-commerce businesses understand the diverse search engine landscape in the US market, develop more effective marketing strategies, and ultimately expand their presence, increase brand awareness, and boost sales in the American market.

01/06/2026 Logistics Encyclopedia
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Black Friday Boosts Crossborder Ecommerce in Australia Europe

Black Friday Boosts Crossborder Ecommerce in Australia Europe

Global Black Friday and Cyber Monday reports are out, showing Australia experiencing a 24% surge in online spending, with footwear sales skyrocketing by 146%. The European market is also showing signs of recovery, with Italy witnessing an impressive 879% increase in online purchases. Cross-border e-commerce sellers should seize these market opportunities, adjust their product selection strategies, and optimize operations to excel during the Christmas shopping season and achieve sales growth.

01/16/2026 Logistics Industry Insights
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Fast Fashion Giant Shein Gains Ground in Austrias Ecommerce Market

Fast Fashion Giant Shein Gains Ground in Austrias Ecommerce Market

Chinese fast-fashion e-commerce platform Shein has entered the top 10 e-commerce platforms in Austria for the first time. This success is attributed to its precise targeting of young consumers, social media marketing strategies, and efficient supply chain management. Despite facing market competition and sustainability challenges, Shein's success signifies the rise of affordable fashion in Europe. The company is expected to achieve even greater success in the European e-commerce market.

12/30/2025 Logistics Industry Insights
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