Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Kohls Marketplace Expands Crossborder Sellers Access to North America

Kohls Marketplace Expands Crossborder Sellers Access to North America

Kohl's Existing Account offers a fast track for cross-border e-commerce sellers to enter the North American market. It helps sellers quickly profit and achieve multi-platform synergistic development by saving onboarding time, avoiding audit risks, connecting to platform traffic, adapting to mature supply chains, lowering operational barriers, and diversifying platform risks. Choosing a reliable service provider is crucial to ensure the compliance and security of the existing account.

01/15/2026 Logistics Industry Insights
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Amazon Expands Premium American Dinnerware Selection

Amazon Expands Premium American Dinnerware Selection

Selected American tableware sets on Amazon US, offering high-quality and diverse choices to meet the personalized needs of different consumers. Whether you prefer modern minimalist, European classic, or American country style, you can find the tableware you desire. Enhance your quality of life at a reasonable price, making every meal a feast for both the eyes and the taste buds. These sets provide a stylish and functional addition to any dining experience, perfect for everyday use or special occasions.

02/02/2026 Logistics Encyclopedia
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Solo Entrepreneurs Succeed on Amazon With Key Skills

Solo Entrepreneurs Succeed on Amazon With Key Skills

To succeed as an individual seller on Amazon, you need solid backend operations skills, accurate product selection, meticulous Listing optimization, efficient advertising optimization, reasonable logistics control, effective off-site traffic generation, cautious risk management, continuous proactive learning, good network support, and sufficient cash flow. Furthermore, the ability to withstand risks is crucial to stand out in the highly competitive market. Mastering these aspects will significantly increase the chances of success for independent Amazon sellers.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Adopt Proven Strategies to Increase Traffic Sales

Ebay Sellers Adopt Proven Strategies to Increase Traffic Sales

This article delves into the core strategies and practical techniques for eBay store optimization, covering both on-site promotion and off-site traffic generation. It explores methods to enhance store weight through optimizing product information, leveraging platform tools, and creating a unique store identity. Simultaneously, it examines channels like email marketing, keyword optimization, and product search engines to expand store influence. The aim is to empower sellers to build a high-traffic, successful eBay store.

01/05/2026 Logistics Encyclopedia
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Global Ecommerce Growth Strategies to Boost Website Traffic

Global Ecommerce Growth Strategies to Boost Website Traffic

Driving traffic to independent foreign trade websites is challenging. This article explores various traffic generation channels, including SEO, Google Ads, Snapchat, and Facebook. It also highlights the importance of retaining existing customers. By integrating marketing strategies, independent websites can achieve performance growth in overseas markets. The key is a holistic approach that considers both acquisition and retention, leveraging different platforms to reach the target audience and building long-term relationships with valuable customers.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Optimize Product Selection for Holiday Sales Boost

Amazon Sellers Optimize Product Selection for Holiday Sales Boost

This article provides an in-depth analysis of product selection strategies for the four major seasonal holidays in the European and American markets. Focusing on themes such as religion, carnival, and Thanksgiving, it offers detailed product selection directions and practical suggestions. It emphasizes the importance of stocking up on products three months in advance, helping sellers seize market opportunities and achieve significant performance improvements on their Amazon stores. This guide aims to empower sellers to effectively capitalize on holiday shopping trends.

01/06/2026 Logistics Industry Insights
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Cheap Huaqiangbei Phone Cases Gain Global Popularity

Cheap Huaqiangbei Phone Cases Gain Global Popularity

Huaqiangbei phone cases, known for their low cost and diverse designs, have quickly gained popularity overseas amidst the DIY trend. Chinese sellers are transitioning from OEM to brand exportation, successfully penetrating the European and American markets through innovative designs and eco-friendly materials. The phone case industry is evolving from an accessory to a fashion item, with brand value becoming increasingly prominent. This shift highlights the potential for Chinese manufacturers to establish globally recognized brands in the competitive consumer electronics market.

01/27/2026 Logistics Industry Insights
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US Rail Freight Traffic Declines in Midseptember

US Rail Freight Traffic Declines in Midseptember

According to the Association of American Railroads, U.S. rail freight traffic decreased by 0.5% and intermodal volume declined by 2.6% for the week ending September 13. Despite recent weakness, year-to-date rail freight and intermodal traffic are still up 2.3% and 3.8%, respectively. The report highlights growth in sectors like chemicals and automobiles, alongside declines in coal and agricultural products, reflecting structural shifts within the U.S. economy.

02/04/2026 Logistics
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